Market analysis and marketing solution

1. LENOR PROJECT
WORK
ITIN GROUP
Ancarola Enrico
Faraci Danilo
Milanese Lisa
Rifath Ajmal
Russo Valentino
Viswambharan Akshay

2. “Our biggest challenge in this new century is to take an idea that seems abstract - sustainable development.”
Kofi Annan
To win this challenge, we have based our strategy on four core objectives:
We aim at becoming the
leader in fabric softener
sales while committing
to an environmental
policy.
It is time to best the
challenge ahead of us
and to finally see
sustainable development
come to life.

10. TARGET
ANALYSIS and
INSIGHTS
DIGITAL PLAN
AND
E-COMMERCE
IDEAL
ASSORTMENT
AND IN STORE
PLAN
Action/Choice
The target is traditionalist(30-45 years):
the purchase is made by traditionalist
customers.
By focusing on traditionalists we can
increase our sales since their decisions
regarding the home will affect the family
members and thus create new customers
Our digital plan will be put into action
through user friendly vending machines:
customized products will be shared by the
consumers themselves on social media
By introducing vending machines we can
fulfill the needs of the customers and
promote our idea in e-commerce
Hypermarket: customers can create their
own product.
Supermarket: introduce a new doser for the
product.
Discount: sell product in new and larger
packaging
To increase these sales in all types of
stores.
Promote the use of eco-friendly products.
To satisfy every need of the customers
BUSINESS PROPOSAL
Benefit/results expected