This document discusses how some industries were disrupted by technological changes and promotes new media marketing strategies to take advantage of shifts toward online and mobile platforms. It argues that traditional advertising like newspapers and yellow pages are no longer effective and that businesses need an online presence including video, social media, mobile apps, and local search directory listings to reach customers now using new media. A 5-part marketing plan is proposed to establish this new media presence, generate leads, and dominate the local market over less adaptive competitors still relying on old approaches.