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Uploaded byScott McLeod
Why be social?
The document emphasizes the importance of being visible in the digital landscape to avoid irrelevance in the attention economy, where customers control the conversation. It highlights the significance of authenticity, customer engagement, and the need for businesses to adapt by leveraging community insights and relationships. Moreover, it underscores that traditional marketing tactics are ineffective, and businesses must focus on creating remarkable experiences instead.
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Why be social?
- 1. Why be social?Gettingyour businessnoticed in anattention economy
- 3. Everything is movingto the Web
- 4.
- 7. If you’re invisible,you’reirrelevant
- 8. GoogleJuice and yourdigitalfootprint
- 9. Rules of theWeb
- 10. The Web reducesfriction
- 11.
- 12.
- 13. “Other” is theleading brand
- 14.
- 15. The Web enablesabundance
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- 19. The Web enablesunbundling
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- 24. The Web isegalitarian
- 25.
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- 28. Gimmicks and adsare everywhere
- 30.
- 31. WAY too manychannels
- 32. The Web commodifieseverything
- 33. 10,000 othersdo whatyou do
- 34. If you’re acommodity,you’re dead
- 35.
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- 38.
- 39.
- 40. What business areyou in?
- 41.
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- 46. Permission marketingis keyto survival
- 47.
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- 50.
- 51. The more youcontrol,the less you’ll be trusted(and vice versa)
- 52.
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- 57. Can’t buy incominglinks
- 58.
- 59. You can’t buypermission
- 60.
- 61. When there area billion information streams, to whom do you turn?
- 62.
- 63.
- 64.
- 65. Your worst customerisyour best friend
- 66. An asset,not anannoyance
- 67.
- 69. Flat tire onNew Year’s Eve
- 70. No amount ofmarketingwill make up for abad product
- 71. The Web doesn’tforget
- 72.
- 73. Mobs form ina flash
- 77.
- 78. Give control toyourcustomers
- 79. What do theywant?
- 80.
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- 90.
- 93.
- 95. Your customer isyour ad
- 96. Give your evangelistsamegaphone
- 97.