The document outlines a plan to support the humane society by increasing pet adoptions, volunteer involvement, and donations. Key strategies include creating a smartphone game, sharing real-life testimonials on social media, and optimizing social media content. The estimated budget for implementing these tactics is $20,000.

1. Helping out the
Humane Society
By: Christine Mongrain

2. “
”
We must never relinquish the vision of a humane society
and a humane world
-Kjell Magne Bondevik

3. Who Cares?!
The Target audience:
• Animal Lovers
• Families considering pet adoption
• The Single population looking for a companion
• Volunteers

4. Will the Plan Work?
Key Performance Indicators:
• An increase or decrease in adoptions
• Increase or Decrease in the number of
volunteers
• # of Donations received

5. What does it all come down to?
Main idea:
… Make it harder for people to ignore the ANIMAL ABUSE,
OVERBREEDING, HOMELESS ANIMALS, ANIMAL FIGHTING… the
list goes on.

6. Why are we doing this?
Main Goals
• Increase pet adoption
• Spread the word of the Humane society
• Increase number of volunteers
• Increase Donations

7. Putting the Plan in Motion
Tactics:
• Create a Humane Society game for the
smart phones
• Include real life testimonials in the
Humane Societys Facebook, Twitter and
blogs.
• Optimize key words throughout the
social media networks

8. Whats the Budget Looking Like?
• Best Estimate: $20,000
- Keeping in mind that it is $250 an hour for social media agencies

9. Summing it all Up
The drive: Increase volunteers, donations
and adoptions by putting more personal
experience into play
How we do this: Real life testimonials, smart
phone game and simple social media
optimization