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TSC Group
TheTotalOnshoreand
OffshorePackage Written by: Sasha Orman
Produced by: Wayne Masciotro >>>
Co-founder and CEO Morgan Zhang explains the philosophy
and priorities that make TSC Group the preferred choice
for onshore and offshore oil rigging needs
58
| www.businessreviewaustralia.com
59APRIL | 2014 |
TSCGroup
61
| www.businessreviewaustralia.com
60
A
lot of people ask us what
TSC stands for,” says
Morgan Zhang, TSC Group
CEO. “It means: Total
Solutions Company.”
It’s an apt description: as a
leading solutions provider for
onshore and offshore rigs, TSC
Group is one of few companies
that offer such a wide range of
services and products which we
call integrated solutions, from
offshore and onshore rig equipment
packages to in-house product
design to what the company terms
“MRO” (maintenance, repair, and
operation) supplies and services.
With headquarters in Houston
and a global footprint in over
nine countries from Singapore to
Shipley and Moscow to Dubai,
TSC provides equipment and
TSCGroup
The Total Onshore and Offshore Package
services to an extensive client list,
including the world’s major national
oil companies, international oil
companies, drilling contractors,
offshore engineering general
contractors and shipyards.
But the name is about more
than providing equipment and
services. It’s also a signifier of
the company’s commitment to
its clients – dedicated to finding
not the easiest solution, but the
fullest and most complete solution
possible to fit their needs.
Keeping Safety a Priority
“Safety is always our number
one priority,” says Zhang. “At
every meeting at our facilities, the
number one thing we do is to instill
a “safety first” mindset, not just
in operations but in all aspects of
TSC Group Crane Project
“
APRIL | 2014 |
Visit us online:
Founded in 2007, WDM Group is a fast-
growing digital media company that
oversees the production of twenty six
independent brands offering a variety
of digital services to businesses all
over the world.
WDM Group retains a diverse portfolio of
nineteen industry and territory specific
brands – each producing its own digital
magazine, website, mobile apps and weekly
e-newsletter. These unique products keep
high-level professionals informed on the
latest news from within their competitive
business markets. As innovators in digital
technology, WDM Group leverages their
content across a wide range of digital
platforms including iPad applications,
social media sites, and more.
Since its inception, WDM Group has evolved
into much more than a digital publishing
company. While its magazines remain a key
factor in the success of the business, WDM
Group has expanded its services to include
access to a full-scale digital marketing
package, the development of social media
websites and much more
Website:
www.wdmgroup.com
Supplier Profile
| www.businessreviewaustralia.com
63
our products and businesses.
To this day, our philosophy
has resulted in near zero
time lost through workplace
injuries. That is always our
number one priority and we
take that very seriously.”
The company believes that
this basic responsibility
is fully complementary to
accountability to customers,
staff, shareholders and all
other stakeholders. TSC is
committed to going beyond
minimum standards to ensure
safety, not only to employees
but also to customers and
other stakeholders.
Wide Range of Solution
Offerings
“TSC today is culminated
from an integration of several
unique entities over the
years; from a company like
Ansell Jones Ltd which has
history dating back from
1845, specializing in mooring
and lifting equipment for the
offshore and nuclear industry
to the most recent called
Alliance Offshore which
offers integrated solutions.
Within this history we have
a successful track record in
APRIL | 2014 |
64 65
delivering a wide range of drilling
packages, customized solutions
for rig mechanization, electrical
controls, solids controls, jacking
systems and deck cranes. We have
a good rapport with a wide range of
customers for both land drilling and
offshore operations.
“Some of them want
automations and mechanizations
for safety reasons, while some
want to increase their capacity
or high specification equipment
on new rigs” says Zhang. “We
designed, built and delivered six
drilling packages now operating
on jack-up rigs and a wide range
of equipment on board fixed and
floating platforms. In 2011, we
completed delivery of two sets
of special purpose cranes now
operating on the SFC and SFB
Statoil production platforms in
the North Sea, as well as many
others purpose built equipment
for rigs. We did some upgrades in
Brazil, including one of the previous
Petrobras semisubmersible rigs,
P13, now called Olinda Star owned
by QGOG. We have also completed
several upgrades for equipment on
Transocean drillships, including the
Deepwater Pathfinder, Deepwater
Frontier and Deepwater Millenium.
We also upgraded a lot of older
land rigs in China. Also, some of
the older rigs call for more handling
capacity for heavier BOP stacks
because of new requirements
after the Macondo accident, so
in addition to new equipment and
packages, we have done a variety
of upgrades.”
Expansion in Emerging
Markets
“In the oil and gas industry there’s
a tremendous challenge that is the
mature onshore field,” says Zhang,
explaining that finding a lucrative
area to drill today often requires
stepping far outside your comfort
zone. “You have to go to a harsh
environments, deeper oceans or
unconventional onshore locations
– These can be very costly and you
cannot just rely on old technology
to provide new and innovative
solutions.”
In this environment, TSC is
exploring the relatively untapped
potential of new or still emerging
oil and gas markets. “Our focus
on the basics of delivering high
quality state-of-the-art products
while carving out a niche in new or
emerging markets,” says Zhang.
“Because we’ve been in Houston
for many years we have access
to new technology, which can be
TSC Group CTU
| www.businessreviewaustralia.comTSCGroup
The Total Onshore and Offshore Package
APRIL | 2014 |
Visit us online:
WDM Group
WDM Group retains a diverse portfolio of
nineteen industry and territory specific
brands – each producing its own digital
magazine, website, mobile apps and
weekly e-newsletter. These unique
products keep high-level professionals
informed on the latest news from within
their competitive business markets. As
innovators in digital technology, WDM
Group leverages their content across a
wide range of digital platforms including
iPad applications, social media sites,
and more.
Website: www.wdmgroup.com
Supplier Profile
applied to new fields such as the
Middle East, Central and South
America and even here in North
America. Of course, Russia’s
also an emerging market that is
graduating into a major market. We
feel that there’s a lot of opportunity
there – same thing for China and
also for West Africa.”
Guiding the Business with
Firsthand Experience
“Our company philosophy is
to address a customer’s particular
need and provide a tailor-made
integrated solution instead of just
selling equipment,” says Zhang.
“That’s really what TSC is about,
and also we focus our resources
to address that. Each customer
will have different problems, so we
listen to the customer. With our
product offering and service, we
can come up with a solution. We
feel it’s a winning strategy and core
competency.”
The building and execution
of this philosophy is built into
TSC Group’s DNA – while some
businesses may be run by
executives with only business
training but no real world
understanding –TSC understands
the drilling and rig industry from
years of firsthand experience.
“This company was founded
by my partner Bing Hua Jiang and
Our focus
on the basics of
delivering high
quality state-of-
the-art products
while carving out
a niche in new or
emerging markets
67APRIL | 2014 |
| www.businessreviewaustralia.com
Morgan Zhang, CEO
myself – he is chairman, I work
as CEO,” explains Zhang. “His
background is drilling. Bing started
40 years ago as a roughneck,
moved up to rig manager, and then
got his MBA at the University of
Dallas and we founded the business
in 1995. I also started many years
ago in 1982 as a drilling engineer,
working in China for five years
and then in Alaska for three years
before moving to Houston. Since
then we’ve been associated with all
things related to drilling for offshore
and onshore rigs.”
With an understanding of how
the oil and gas world works and
a desire to improve it, this real
world experience translates to real
world value for clients. “By putting
ourselves in the customer’s shoes,
we can do things safer and more
efficiently, and grow faster so that
our customers can grow faster,”
says Zhang. “Our core value is
to be customer driven, solution
STATISTICS
Visit us online:
69APRIL | 2014 |
| www.businessreviewaustralia.com
68
Company Name: TSC Group
Industry:
Oil, Gas, Onshore & Offshore Drilling
Founded: 1998
Headquarters: Hong Kong
Key People/Titles: Morgan Zhang, CEO;
Paul Lim, CFO
Products: Products and Services to onshore
and offshore drilling industry
Revenue: $201.9 million
Employees: 1,263
Website: www.t-s-c.com
TSCGroup
The Total Onshore and Offshore Package
driven, service driven and finally to
be results driven – and everything
is viewed around that. We find out
what the issue is and how we can
address their needs. That’s our
customer philosophy. I have over
twenty years in this industry – there
is no reason for a customer to not
be getting what they’re looking for.
Really, that’s what TSC stands for: a
total solutions company.”

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TSC featured in Energy Digital

  • 1. TSC Group TheTotalOnshoreand OffshorePackage Written by: Sasha Orman Produced by: Wayne Masciotro >>> Co-founder and CEO Morgan Zhang explains the philosophy and priorities that make TSC Group the preferred choice for onshore and offshore oil rigging needs 58 | www.businessreviewaustralia.com 59APRIL | 2014 | TSCGroup
  • 2. 61 | www.businessreviewaustralia.com 60 A lot of people ask us what TSC stands for,” says Morgan Zhang, TSC Group CEO. “It means: Total Solutions Company.” It’s an apt description: as a leading solutions provider for onshore and offshore rigs, TSC Group is one of few companies that offer such a wide range of services and products which we call integrated solutions, from offshore and onshore rig equipment packages to in-house product design to what the company terms “MRO” (maintenance, repair, and operation) supplies and services. With headquarters in Houston and a global footprint in over nine countries from Singapore to Shipley and Moscow to Dubai, TSC provides equipment and TSCGroup The Total Onshore and Offshore Package services to an extensive client list, including the world’s major national oil companies, international oil companies, drilling contractors, offshore engineering general contractors and shipyards. But the name is about more than providing equipment and services. It’s also a signifier of the company’s commitment to its clients – dedicated to finding not the easiest solution, but the fullest and most complete solution possible to fit their needs. Keeping Safety a Priority “Safety is always our number one priority,” says Zhang. “At every meeting at our facilities, the number one thing we do is to instill a “safety first” mindset, not just in operations but in all aspects of TSC Group Crane Project “ APRIL | 2014 |
  • 3. Visit us online: Founded in 2007, WDM Group is a fast- growing digital media company that oversees the production of twenty six independent brands offering a variety of digital services to businesses all over the world. WDM Group retains a diverse portfolio of nineteen industry and territory specific brands – each producing its own digital magazine, website, mobile apps and weekly e-newsletter. These unique products keep high-level professionals informed on the latest news from within their competitive business markets. As innovators in digital technology, WDM Group leverages their content across a wide range of digital platforms including iPad applications, social media sites, and more. Since its inception, WDM Group has evolved into much more than a digital publishing company. While its magazines remain a key factor in the success of the business, WDM Group has expanded its services to include access to a full-scale digital marketing package, the development of social media websites and much more Website: www.wdmgroup.com Supplier Profile | www.businessreviewaustralia.com 63 our products and businesses. To this day, our philosophy has resulted in near zero time lost through workplace injuries. That is always our number one priority and we take that very seriously.” The company believes that this basic responsibility is fully complementary to accountability to customers, staff, shareholders and all other stakeholders. TSC is committed to going beyond minimum standards to ensure safety, not only to employees but also to customers and other stakeholders. Wide Range of Solution Offerings “TSC today is culminated from an integration of several unique entities over the years; from a company like Ansell Jones Ltd which has history dating back from 1845, specializing in mooring and lifting equipment for the offshore and nuclear industry to the most recent called Alliance Offshore which offers integrated solutions. Within this history we have a successful track record in APRIL | 2014 |
  • 4. 64 65 delivering a wide range of drilling packages, customized solutions for rig mechanization, electrical controls, solids controls, jacking systems and deck cranes. We have a good rapport with a wide range of customers for both land drilling and offshore operations. “Some of them want automations and mechanizations for safety reasons, while some want to increase their capacity or high specification equipment on new rigs” says Zhang. “We designed, built and delivered six drilling packages now operating on jack-up rigs and a wide range of equipment on board fixed and floating platforms. In 2011, we completed delivery of two sets of special purpose cranes now operating on the SFC and SFB Statoil production platforms in the North Sea, as well as many others purpose built equipment for rigs. We did some upgrades in Brazil, including one of the previous Petrobras semisubmersible rigs, P13, now called Olinda Star owned by QGOG. We have also completed several upgrades for equipment on Transocean drillships, including the Deepwater Pathfinder, Deepwater Frontier and Deepwater Millenium. We also upgraded a lot of older land rigs in China. Also, some of the older rigs call for more handling capacity for heavier BOP stacks because of new requirements after the Macondo accident, so in addition to new equipment and packages, we have done a variety of upgrades.” Expansion in Emerging Markets “In the oil and gas industry there’s a tremendous challenge that is the mature onshore field,” says Zhang, explaining that finding a lucrative area to drill today often requires stepping far outside your comfort zone. “You have to go to a harsh environments, deeper oceans or unconventional onshore locations – These can be very costly and you cannot just rely on old technology to provide new and innovative solutions.” In this environment, TSC is exploring the relatively untapped potential of new or still emerging oil and gas markets. “Our focus on the basics of delivering high quality state-of-the-art products while carving out a niche in new or emerging markets,” says Zhang. “Because we’ve been in Houston for many years we have access to new technology, which can be TSC Group CTU | www.businessreviewaustralia.comTSCGroup The Total Onshore and Offshore Package APRIL | 2014 |
  • 5. Visit us online: WDM Group WDM Group retains a diverse portfolio of nineteen industry and territory specific brands – each producing its own digital magazine, website, mobile apps and weekly e-newsletter. These unique products keep high-level professionals informed on the latest news from within their competitive business markets. As innovators in digital technology, WDM Group leverages their content across a wide range of digital platforms including iPad applications, social media sites, and more. Website: www.wdmgroup.com Supplier Profile applied to new fields such as the Middle East, Central and South America and even here in North America. Of course, Russia’s also an emerging market that is graduating into a major market. We feel that there’s a lot of opportunity there – same thing for China and also for West Africa.” Guiding the Business with Firsthand Experience “Our company philosophy is to address a customer’s particular need and provide a tailor-made integrated solution instead of just selling equipment,” says Zhang. “That’s really what TSC is about, and also we focus our resources to address that. Each customer will have different problems, so we listen to the customer. With our product offering and service, we can come up with a solution. We feel it’s a winning strategy and core competency.” The building and execution of this philosophy is built into TSC Group’s DNA – while some businesses may be run by executives with only business training but no real world understanding –TSC understands the drilling and rig industry from years of firsthand experience. “This company was founded by my partner Bing Hua Jiang and Our focus on the basics of delivering high quality state-of- the-art products while carving out a niche in new or emerging markets 67APRIL | 2014 | | www.businessreviewaustralia.com Morgan Zhang, CEO
  • 6. myself – he is chairman, I work as CEO,” explains Zhang. “His background is drilling. Bing started 40 years ago as a roughneck, moved up to rig manager, and then got his MBA at the University of Dallas and we founded the business in 1995. I also started many years ago in 1982 as a drilling engineer, working in China for five years and then in Alaska for three years before moving to Houston. Since then we’ve been associated with all things related to drilling for offshore and onshore rigs.” With an understanding of how the oil and gas world works and a desire to improve it, this real world experience translates to real world value for clients. “By putting ourselves in the customer’s shoes, we can do things safer and more efficiently, and grow faster so that our customers can grow faster,” says Zhang. “Our core value is to be customer driven, solution STATISTICS Visit us online: 69APRIL | 2014 | | www.businessreviewaustralia.com 68 Company Name: TSC Group Industry: Oil, Gas, Onshore & Offshore Drilling Founded: 1998 Headquarters: Hong Kong Key People/Titles: Morgan Zhang, CEO; Paul Lim, CFO Products: Products and Services to onshore and offshore drilling industry Revenue: $201.9 million Employees: 1,263 Website: www.t-s-c.com TSCGroup The Total Onshore and Offshore Package driven, service driven and finally to be results driven – and everything is viewed around that. We find out what the issue is and how we can address their needs. That’s our customer philosophy. I have over twenty years in this industry – there is no reason for a customer to not be getting what they’re looking for. Really, that’s what TSC stands for: a total solutions company.”