Pet Haven Productions is a production firm based in Omaha, NE that provides development and promotional services. The company is seeking to develop a cutting edge app to help connect pets in shelters with potential owners. The proposed app, called Care 2 Adopt, would allow users to see adoptable pets in their area and help shelters update pets as they become available. The goals of the app are to not only financially benefit the company but also raise awareness about adopting pets and reducing the number of pets euthanized in shelters each year. The primary target audience for the app are pet breeders looking to adopt out animals, while the secondary audience is individuals looking to adopt pets ages 18-65.

1. 1
Pet Haven Productions
Lakota Fischer, Brieanna Bender, JonathanGeramann, Latasha Santana,Dean
Klimeck
EBBS Project & Portfolio V
03/15/2020

2. 2
II. Company Information
Pet Haven Productions is a production firm based in Omaha, NE.
We provide development and promotional services to create groundbreaking applications for a
vast amount of consumers.
Leadership Team
Pet Haven Productions consists of a team holding a multitude of talents invested directly with
their clients. Brieanna Bender oversees the marketing department for Pet Haven Productions
based on experience acquired at Full Sail University through marketing courses. Dean Klimeck
is the project manager for Pet Haven Productions based on 2 years of experience at AT&T.
Latasha Santana oversees the distribution department for Pet Haven Productions based on
experience coordinating the collection of donations for the homeless community. Jonathan
Germann oversees the client relations department for Pet Haven Productions based on experience
at Full Sail University while enrolled in the Entertainment Business Bachelor’s degree program.
Lakota Fischer oversees the customer service department for Pet Haven Productions based on
experience acquired through three years of service at XPO Logistics.
Company Ideals
At Pet Haven we show up every day and contribute our best, knowing that each one of us is
playing a role in the success of the company. We depend on each other so that we are constantly
motivated to work hard and complete the necessary projects. Pet Haven Productions strives to
cater to our clients every need to succeed. With the vast growth of the tech sector in recent
years, new phone applications have been coming by thousands. These new apps are popping up
every day and we look to be a part of what makes them happen. In twenty years’ time, we plan
on coordinating over two hundred new projects, bringing groundbreaking applications to users
around the world.
Projects
Pet Haven Production works to serve a number of different clients on different projects.
Currently, Pet Haven Productions is seeking to establish a project with a potential client in
developing a cutting edge app that is dedicated to finding wishful dog owners with wishful pets.
In the US alone there are 670,000 dogs euthanized annually. Providing a platform for these
beautiful animals to find homes creates a social benefit, according to Human Scociety.org not
only “are you giving more animals a second chance, but the cost of your adoption goes directly
towards helping those shelters better care for the animals they take in.”

3. 3
III. Project Information
Creators: Care 2 Adopt Development Team
Title: Care 2 Adopt
Media: App
Length: N/A
Genre: Pet/Companion App
Hooks
“Care to find your new best friend?” “Care to find your companion?” “Your best friend is a
click away.” “Adopt a friend.”
Logline
You have the chance to help an animal in need, and also gain a lifelong companion. You can
adopt a furry companion who needs your help and gain your best friend along the way.
Premise
This app gives the ability for pets and potential owners to find each other and make a lasting
connection. It helps pets in need find good homes and loving families. It helps owners find a new
best friend. This app works on both sides allowing customers to see potential pets, and also
allows pet shelters to update on their end to show new pets as they become available for
adoption.

4. 4
IV. Distribution & Marketing Goals
It is no question that this app could create for us a good turn out on return investment,
and not only that but could bring more awareness to the number of pets who are currently living
in shelters. For us, our goals go way beyond making a pretty penny and allowing people to see
adoptable pets in their local area. The phrase “Adopt Don’t Shop” comes from a national
campaign started to raise the awareness and benefits that come from adopting dogs and other
animals from shelters instead of buying them from breeders or pet stores that buy from puppy
mills. Our potential client represents this slogan directly. Making connections between the
“Adopt Don’t Shop” slogan and the app our client is developing, we have to bring more
awareness to the benefits of adopting animals who have been abandoned.
More than 6.5 million animals are brought into U.S animals shelters every year. Of these
6.5 million, an estimated 1.5 million are forced to be euthanized due to overpopulation. We
firmly believe that with this app we will not only be able to reduce this number each year by
reuniting lost pets with their owners, but also by adopting out pets to their forever homes.
Animals don’t ask to be here. It is unfair to euthanize animals who are perfectly healthy simply
because there is not enough room for them in shelters. Bringing these animals to consumers
homes via the app will not only inform potential adopters, but also assist them in picturing their
animal in their home and helping them to find their perfect fit.

5. 5
V. Target Markets
Primary Target Audience
Our target market will be men and women, ages 35 to 65 years old. We are targeting breeders
that are looking to find a family or individuals to adopt their animals. Our city of choice will be
Scottsdale, AZ because they are number one for the most Pet-Friendly Cities. We are looking for
a business and company that breeds animals full time and takes care of their animals. As well as
keeping up with vaccinations, food, and fitness! We are targeting breeders that are looking to
find a family or individuals to adopt their animals. The first target audience is who is producing
the product.
Secondary Target Audience
The secondary target market will be men and women, ages 18-65 years old. Life events would be
high school a parent who wants to give their child a head start on responsibility. A study in
Buffalo showed a couple who has a cat or dog have a closer relationship (2020, Garcia). Another
study found that when petting a pet or watching a fish in an aquarium can lowered blood
pressure. We are targeting breeders that are looking to find a family or individuals to adopt their
animals. Our secondary target market is different from the primary when it comes to breeding,
producing the product, but the love and passion that they both have for the animal is the same.
The secondary is the person looking for the animal they want to adopt.

6. 6
XI. Appendices
Good Eye Deer. (2015, September 16) Media Production 101: What does a media
production company do? Retrieved from:https://goodeyedeer.com.au/2015/09/16/media-
production-101-what-does-a-media-production-company-do/
Jones, S., Sally, James Madison University, & UNC-Chapel Hill School of Journalism &
Mass Communications, (202, February 25). Adopt, Don’t Shop: A Phrase Worth Thousands of
Lives. Retrieved from http://www.caninejournal.com/adopt-dont-shop/#campaign
Pet Statistics. (n.d.). Retrieved from https://www.aspca.org/animal-homelessness/shelter-intake-
and-surrender/pet-statistics
Top reasons to adopt a pet. (n.d.). Retrieved from https://www.humanesociety.org/resources/top-
reasons-adopt-pet