The presentation introduces to the evolving era of marketing and advertising and then reveals some of the salient trends in the world and India that define major digital statistics. These Statistics adopted from HOOTSUITE comprehensive research showcase how things are changing in the global and Indian context. Also the presentation introduces you to the pillars of digital India and one very important tool CONVERSATION PRISM.

1. Ms. Anubha Rastogi
Astt. Prof, Vidya School Of Business
2017-18
Hello
DIGITAL !Introduction To Digital Marketing

2. The
Evolving
Era Of
Marketing
Anubha Rastogi | VSB

3. Anubha Rastogi | VSB

4. Anubha Rastogi | VSB

5. Anubha Rastogi | VSB

6. Anubha Rastogi | VSB

7. Anubha Rastogi | VSB

8. Anubha Rastogi | VSB

9. Anubha Rastogi | VSB

10. Anubha Rastogi | VSB

11. Anubha Rastogi | VSB

12. Anubha Rastogi | VSB

13. Anubha Rastogi | VSB

14. Anubha Rastogi

15. Anubha Rastogi | VSB

16. Anubha Rastogi | VSB

17. Anubha Rastogi | VSB

18. The
Expanding
Numbers
Anubha Rastogi | VSB

19. Anubha Rastogi | VSB

20. Anubha Rastogi | VSB

21. Anubha Rastogi | VSB

22. Anubha Rastogi | VSB

23. Anubha Rastogi | VSB

24. Anubha Rastogi | VSB

25. Anubha Rastogi | VSB

26. Anubha Rastogi | VSB

27. Anubha Rastogi | VSB

28. Anubha Rastogi | VSB

29. Anubha Rastogi | VSB

30. Anubha Rastogi | VSB

31. Anubha Rastogi | VSB

32. Anubha Rastogi | VSB

33. Anubha Rastogi | VSB

34. Anubha Rastogi | VSB

35. Anubha Rastogi | VSB

36. As of 13 July, Facebook is reporting a total “potential audience” of 241 million active users in India, compared to 240 million in the US.
Active users in India are up 27% in the past six months alone (+50 million), compared to growth of 12% (+26 million) in the US over the same
period. Anubha Rastogi | VSB

37. Anubha Rastogi | VSB

38. Anubha Rastogi | VSB

39. Anubha Rastogi | VSB

40. India
In
Numbers
Anubha Rastogi | VSB

41. Anubha Rastogi | VSB

42. Anubha Rastogi | VSB

43. Anubha Rastogi | VSB

44. Anubha Rastogi | VSB

45. Anubha Rastogi | VSB

46. Anubha Rastogi | VSB

47. Anubha Rastogi | VSB

48. Anubha Rastogi | VSB

49. Anubha Rastogi | VSB

50. Anubha Rastogi | VSB

51. Anubha Rastogi | VSB

52. Anubha Rastogi | VSB

53. Anubha Rastogi | VSB

54. Anubha Rastogi | VSB

55. Anubha Rastogi | VSB