The film Gemma Bovery follows a British couple, Gemma and Charles Bovery, who move to a small French village in Normandy. Their neighbor Martin, a baker, notices that Gemma's behavior mirrors that of the protagonist in Gustave Flaubert's novel Madame Bovary. Gemma engages in a series of affairs, just like her literary counterpart. Though Martin tries to intervene, he is unable to change Gemma's tragic path, which seems to be following the plot of the novel. The trailer uses the beautiful French countryside setting and Gemma's costumes to attract audiences with a sense of romance, danger, and spectacle.

1. Gemma Bovery
(2014, directed by Anne Fontaine)
Accessed at https://www.youtube.com/watch?v=Tg_Jm5jRHGw
At the time of publishing this Slideshare, Gemma Bovery hadn’t won any
awards however the film trailer had been viewed 77,086 times.

2. Plot Summary
An ex-Parisian with a deep appreciation for Gustave
Flaubert, Martin (Fabrice Luchini), has set up his home in a
village in Normandy where he works as a bker. He witnesses
a British couple who had recently moved from London into
an old property across the road from his. The couples
names are Gemma (Gemma Arterton) and Charles Bovery
(Jason Flemyng) (only spelling their surname with an ‘e’ in
place of the ‘a’); the names of the leading characters in
Gustave Flaubert’s 1856 novel Madame Bovary. Martin
engages with the couple and watches carefully Gemma’s
behaviour that spookily replicates that of her namesake –
Madame Bovary. This includes a series of romantic and
sexual affairs that suggest she is approaching a tragic finale
with her husband Charles, exactly like that of the novel.
Martin intervenes but unfortunately cannot change the
obvious conclusion.

3. Mise-en-scene: setting/location
The setting of Northern France in Normandy creates a romantic feel to the
trailer. The vision of the couples opening months after their arrival in France
create an exciting, thrilling and new journey of both of them settling in to their
new surroundings. This makes the audience feel excited for their new journey
in France influencing a sense of spectacle and awe of the new setting of their
soon to be home. The quant, typically small French village in Normandy with
rolling lush hills surrounding the village create a patch-work quilt effect similar
to the countryside around the Yorkshire Dales in Britain; influencing a small yet
compact community feel with weekly French markets including a Boulangerie
open throughout the week creating a friendly, warming, welcoming and
appreciative vibe for the new couple to the area. This makes the audience feel
attracted to the film as it has a welcoming, reassuring quality; an example of
this quality is the bottom photo on the right of Gemma Bovery lying in a field
with her dog with the yellow sun rays beaming down on her; this conveys a
warming, safe and promising feel to the area of hope, enjoyment and
relaxation. This would attract and address an audience through it’s codes and
conventions as they would feel appreciated, warm and comforted by the
beautiful scenery and weather portrayed in the location and setting of the
film.

4. Mise-en-scene: iconography and props
Evidence of French food markets such as French baguettes, brightly
coloured pastel flowers, red wine glasses, a wide array of French
cheese and evidence of French shops such as Boulangeries are an
significant of the French cuisine and lifestyle. This influences a sense
of foreign appeal that is different to English cuisine; possibly being
conveyed as glamorous. This makes the audience feel in awe and
spectacle of the lifestyle they live, the food they eat, social life
Gemma has. Genre codes and conventions are clear from the
constant use of red coloured items such as red leather handbags, red
dresses and red lipstick all of which is worn by the protagonist
Gemma; this in turn could be conveyed as an element of love as well
as danger due to her adventurous affair with a younger French man
in the village, similar to Madame Bovary. This makes the audience
feel uneasy for the survival of her relationship with her husband as
well as her life existing in France in the future or worried about
whether they will get caught. This attracts audiences due to the
unpredictability of the film; wondering whether her relationship with
Charles, her husband, and her life in France, will survive.

5. Mise-en-scene: colour and lighting
The colour and lighting especially in the French countryside, creates a
warming, homely and reassuring atmosphere making the audience
feel easy, at home and relaxed by the beautiful mid shot’s, tracking
shots and extreme close up shots of nature including the fields, grass
and trees in and around the Northern French village. The sun rays on
Gemma’s face, on the right hand side, convey a sense of hope,
promise and positivity for her new-beginning in France. This makes
the audience feel positive and in awe and spectacle of her new-found
promised home in France; enticing and attracting audiences to come
and view the film at exhibition stages. The sun rays hitting her face
create a highlight effect on Gemma’s role in the film; she is the
protagonist of the story as well as the main focus of Martin who also
has a lead role in the film. This reminds audiences that she is the main
focus of the film showing a sense of spectacle and awe in her lifestyle
and journey so far in France including a new home, the start of an
affair and friendship with Martin. This attracts and addresses
audiences as her scenario could be similar to some in the audience
making her relatable to audience members.

6. Mise-en-scene: Make up and costume
Characters are all wearing costume and make up that has a relaxed, cool and
sophisticated feel. For example although Gemma wears a pale green tone cotton
dress with green wellington boots, to add a sense of sophistication and neatness
she adds a straw hat to her outfit making her hair gently fall in waves below her
shoulders. The male actors in the trailer look neatly, professionally and tidily
dressed, with Gemma’s boyfriend wearing a cotton shirt, cotton chinos, leather
tied deck shoes and wayfarer tinted sunglasses. Both the male and female actors
relaxed, cool, sophisticated looks make them appear as if they are on holiday
enjoying the warm weather of France; this would attract audiences to the films
bohemian, relaxed and cool atmosphere. The clear genre codes and conventions
would successfully attract audiences to watch the film at the exhibition stages.
Gemma is pictured at the end of the trailer wearing a regency, period style pale
silk dress with a bodice and flower in her hair. She is wearing eye-catching, red
lipstick on her lips enticing the male view. This would attract and address
audiences as she is dressed in an eye-catching outfit; this could be recognizable
to audience members and be a powerful image that they can remember as it is
at the end of the trailer. This in turn entices audiences in attracting and
addressing them into coming to view the film.

7. Editing: sound and vision
The music compliments the tracking and close up shots of the action; largely being a slow
paced, percussion orchestral soundtrack. The music appears to be largely guitar
instrumental music with piano playing a constant beat in the background creating a
promising, slightly exciting feel at the beginning with the new couple adjusting to their
surroundings, experiencing the new setting of the quant, cute French village. However as
Gemma is a series of romantic and sexual affairs the music increases in pace getting quicker
with harsher guitar plucking creating a tense, awkward atmosphere. This makes the
audience feel a sense of jeopardy and suspense as she is beginning to explore a dangerous,
risky area in pursuing an affair with a younger man when she is married. There are also
crescendos when heightened moments happen (with Martin witnessing every moment of
these) such as Gemma’s ‘boyfriend’ dropping his cigarette on the floor making him appear
an ‘idiot’ as well as when she visits him at his Chateau; conveying a sense of danger and
unpredictability away from her husband. This would make audience members feel a sense of
jeopardy and suspense as she is committing adultery.
The diegetic sound such as firework exploding influences a sense of freedom on Gemma's
part making her appear as if she wants to be free and experience life by her self. The
firework is eye-catching making a spectacle and awe for the audience to appreciate. The
glow of the firework lights up Gemma’s face; this could be seen as an object of desire for a
male audience; attracting audiences’ to come and see the film. Diegetic sound such as
Gemma saying ‘Oh, this is France Charlie’ show that she is not a local in the area but a
cockney from London; this showcases the disparity between locations, from where they
used to live presumably in the busy, vibrant cosmopolitan city to now in the quant, quiet
French village; it is a change from her previous life. This could influence a sense of humour
in the audience; attracting them to come and view the film.

8. Cinematography
Close up shots of Gemma convey her emotion showcasing her deep set
Brown eyes, freckles, heart shape face and brunette wavy mid length hair.
Close up shots of Martin showcase his enthralling obsession with Gemma and
her active social life, similar to Madame Bovary. For example when he
announces to his wife the surname the new couple have his eyes gleam with
excitement with his cheek bones rising and mouth widening showing his
gleaming, white smile. This makes the audience react with humour due to his
obsession with the new couple; attracting audiences.
The quick fast paced transitions in shots show the changing in season of
Martins obsession with Gemma; conveying that it has been going on for a
long time. This can influence humour in the audience as it would appear he is
infatuated with her; attracting audiences to see whether this is the case in
the film.
Long, tracking shots of the French village showcasing the pale painted houses
lining the square influence a sense of community, closeness and unity in the
town. The painted houses have the sun shining on the bricks, reflecting off
the windows creating a iridescent, flashback feel, which is also evident in the
fields, where the sun is reflected off the camera lens creating a warm,
comforting and relaxed feel. This makes the audience feel at ease, in
spectacle and awe of the beautiful architecture and natural beauty of France;
attracting and addressing them to come and view the film at the cinema.

9. Title and Credits
1. Director of the film – ‘A film by Anne Fontaine’ showing the
audience who the director is influencing them to watch her
previous work, attracting a broader audience.
2. Actors/Actresses involved - For example Gemma Arterton
attracting and addressing audiences who may be familiar with
their previous work due to celebrity status; this also helps bring
the film revenue. Action is interspersed with quotes from
reviews of the film referencing actors/actresses portrayl in the
film such as ‘Gemma Arterton is luminous’.
3. Name of film - This is important as the main purpose of the
trailer is to appeal and attract to potential audience members.
It is surrounded by swirls conveying that it may be romantic as
well as have references to danger due to the colour red.
4. Release Date – ‘Coming Soon’ - This is important as the main
purpose of the trailer is to attract and address audience to
come and view the film; making them revenue.
5. References to the films involvement in the film festivals such
as Toronto International Film Festival, Palm Springs and Colcoa
French Film Festival, alluding to the fact it has had promising,
positive reviews and professional success making the audience
think it is respective; attracting audiences globally to watch the
film.