AngelaPignatiello
1
Trailer analysis 1: Rings
The traileropenswiththe
(presumably) maincharacterlooking
distressed,asshe hyperventilatesand
watchessomethinginfear.The lackof
introductionthrowsusstraightinto
the action andimmediatelygripsour
attention.The structure of the trailer
istherefore aseriesof flashbacks
whichleadsupto thispointand adds
contexttothe scene.Her
performance (tensebodylanguage
and facial expression)indicatesthat
she isface to face withthe enemyandthat somethingterrifyingisabouttohappen.The messyhair
and smearedmakeupshowsthatshe hasalreadybeenfighting.Hercostume;trendyblackclothes,
jewellery,styledhairandSmokeymakeuptellsusthatshe isa typical youngadult.Since she takes
pride inherappearance,she isat leastmiddle classandprobablyhasa boyfriendandalarge circle
of friends.Teenagersare oftenthe protagonistsof horrorfilms;theygetkilledoff one byone in
gruesome ways.Theirdelinquentbehaviouroftenmakesthemdislikeable;sothe audience is
entertainedbytheirdeathscenes.Horrormoviesare mostlywatchedbyteensandyoungadults;
thischaracter couldrepresentthe femaleviewerswhilstattractingthe males.
Thenwe see the familiarTV staticand ghostwalking
towardsus. These are referencestothe previous
movies,whichlinksthe franchise together.She
immediatelyreactstothe actionand ripsthe TV off
the wall,screaming;‘you’re notreal!’Thisshows
that the protagonistisgutsyand defiant.There is
momentaryreliefaswe thinkithas stopped
Samara; but herhandshootsout fromunderthe
screen.There isa tickingsound,justbefore this
happens;asit to countdownSamara’sfirst
appearance.The handactionis extremelyquick,
witha screamingsoundplayinginthe background.
These are typical factorsfor a jumpscare. We are
anticipatingthe ghost’sarrival,becausethe
paranormal occurrences(TV static),suspensefulatmosphere andsoundsfromthe firstmovie are all
indicatorsof Samara.Horror fansare familiarwiththe famous,tvcrawlingscene andthe original
soundeffectsinThe ring.Therefore,thisfirstscenecreatesasense of excitement,asit’sbeenso
longsince The ring wasfirston our screens.Itseemsthatthere are differencesinthisfilm(likethe
TV screenbeingface downonthe floor),whichbringsfreshcontenttoadyinghorror cliché.Fans
are alwaysaskingwhythe charactersdon’tjustdestroythe TV, butit’snow confirmedthatthis
doesn’twork.
The chaotic soundeffects(plugstatic,chairsscraping,heavybreathingetc...)andthe characters
reactionworktogethertoemphasise the fearanddesperationinher.There isa blackoutatthe end
of thisscene,leavinguswonderinghowthe situationwill turnout.
AngelaPignatiello
2
Paramount
Next,we see the
paramountlogo.
It showsthat the
filmisassociated
witha
mainstream
production
company;so it’sboundto be goodqualityandhighbudget.Because of this,the actingshouldalso
be believable.However,there isatwistasthe logoturnsdark blue,withstaticanda ‘ring’
surroundingthe mountaininthe footage.Thisshape isadirectreference to‘the ring’of light(seen
frominside the well),whichiswhatthe movie isnamedafter.These are the three mostrecognisable
themesandeditingstylesinthe previousfilm;whichrecreatesthe same unnervingfeelingand
atmosphere.There isamelancholy,sweetsoundtrackplayingatthispoint.Itis interruptedwhen
the screengoesblue;whichcouldbe a metaphorforthe cursedvideoturningthe character’slives
intoa nightmare.
The nextscene isshotin a warm, orange lightingas
the couple playfightonthe bed.Thisshowsthat their
livesare bright,happyandnormal.The scene ishere
to add sex appeal tothe film.Itmay implysexual
content,whichwouldappeal tothe teenage boysin
the target audience.A teenage audiencewouldalso
relate tothemesof boyfriends/girlfriendsand
relationshipdrama.
The props usedhere (lightcurtains,homelypicture frames) create awarmand welcoming
environment.Itisa pleasantcontrastto the upcomingscenesof morbidity.The lightinghere ismuch
lighterandclearer,thanthe firstmovie whichisalmostshotentirelyinablue filter.Thisagain,
bringssomethingrefreshingtothe movie sothatit doesn’tseemlikearepetitive remakeof the
original.
But the outside shotshowsthattheirwarmlittle
livesare beingenclosedindarkness;
foreshadowingevilthingstocome.Itis
interestinghow the female’sdialogue echoes,
as the camera pans out.It makesthe scene
seemlike adistant,happymemory.Butnow
those feelingsare lost.Ireallylike thisparticular
shotof the house.Imay shoota scene like this
inmy owntrailer.
Starting to go wrong
Afterbeingtoldabouta mysteriousvideo(byherboyfriend),the maincharactergoesaheadand
watchesit.Thisis the start of theirlivesbeingruined.The boyfriend’svoice narratesthe basisof the
filminthisscene;thatyoudie 7 daysafter watchinga cursedvideo.Thissetsupthe contextforthe
restof the trailerandtellsus what the plotisabout. Asthe character watchesthe film, we know that
she will be underthe curse;whichfillsuswithdread.
AngelaPignatiello
3
We see quickflashesof the disturbingvideo.Ithassome of the scenesinthe previousfootage (in
the firstfilm),butwe can see thatnewimageshave beenaddedtothe reel.The fasteditingletsus
viewthe video,butitonlyglimpsestomake uswant towatch the whole thing.Itiseffective toshow
one disturbingscene afteranother,asitcreatesa prolongedhorrifyingreaction.Theyhaven’t
remade the entire video,because thismightupsetfansof the original.Completeremakesare often
the subjectof criticism,aspeople don’tlike change andtheyfeelthatthe new filmisn’tauthenticor
loyal tothe original.
The camera zoomsout of her webcam;as if the video
was actuallyinside hercomputer.A dropof water leaks
out fromthe lens.Thisforeshadowsthe scene where
the creature crawls outof the TV and itmakesthe
videoseemlikealivingentity;survivingin the
technology.
Phone
Nextisthe famous‘7 days’phone call;informingthe
character that she has onlya weeklefttolive.The
male character’snarrationcontinueshere,ashe
statesthat the phone will ringafterwatchingthe
video.Thisconfirmsthatthe curse isreal.There isa
close upshot as the phone rings;makingthe scene
intense anddrawingall of ourfocusto the phone
call.
We see hereye,asit twitchesside toside interrorandconfusion.Butsuddenly,there isanew twist
as the phone handle burnsandconsequentlyinjuresthe character.Thisisthe firstattack, which
placesthe character ingrave danger.Italsoshowsthat Samara doesn’tneedtobe close inorderto
AngelaPignatiello
4
getto her victims.Again,it’sanewfeature thatprovesthatthismovie isn’tjustanotheroverdone
storywiththe same oldclichés.
The evidence of Samara’scurse isbeginningto
imprintonthe character’s body.Here,we see a
scar of the ring onher back.It is an enigma,
because we don’tknow how she got itor why
it’sthere.Asshe liftshershirt,we hearthe
soundof bonescrunching.Thiscouldbe coming
fromthe character’sbody,butit feelsmore like
the prescence of Samara,watchingthe
character.
The 7 day countdownbegins,asshownbythese
creepycredits.The designisablack background,
whichlookslike the wordshave beenscratched
intoit – lettingthe blindinglightshinethrough
the holes.ThisisreferringtoSamara,whowas
trappedinthe well andtriedto scratch herway
out.It linkstothe ‘ring’again;whichisalsoa
circle of light,seepingthroughthe gapsinthe
well.
Thisnextshotis a church; a commonhorror
cliché.The charactershave gone to seek
religioushelptopurifythisevil curse.The grey
skyand blackclothesmake itlookmorbidand
dreary.It doesn’tlookaplace of hope and
promise,whichshowsthatthissource of help
won’twork.There isa flockof blackbirds,who
swarmby the church. The speedof them
indicatesthattime ismovingquickly;the
character isgettingclosertoher deathdate.
Thismakesthe entire movie tense,butithasa
time limit.The presence of the blackbirdsalsoshowsthatthe curse isfollowingthe characters,even
inthisplace of holiness.The words‘7days’are whisperedinahushed,overlappingfemalevoice.It
doesn’tlike Samara,soitcouldthe main character.In any case,it isa reminderof the limitedtime
she has leftandherdesperationtoendthe curse.
They’ve
gotten
help
froma
blind
man,
whothe
AngelaPignatiello
5
audience hasnotbeenintroducedto.He wasnot inthe original film,buthe seemstoknow about
‘the girl inthe well’.We see yetmore flashbacksfromthe firstfilm;inordertokeeplinkingthe two
togetherandnot abandonthe original concept.
The trailerprogresses,aswe learnhintsabout
whatseemsto be Samaras past.There isno
dialogue inthese scenes,whichkeepsthe
mysteryalive.Noone isexplainingwhat’s
happening(they’re savingthatforthe film),but
we can speculate fromthe visualsonscreen.
Dramatic dropsoundsand echoingwindplays
here,whichcreatesacold,discomforting
atmosphere.Theyuse atorch to lookaround,
whichkeepsthe elementof darknessand
mysterypresentwithinthe environment.Italso
createsthe possibilityforthingstojumpoutof
the shadows,ina true jumpscare fashion.
The character findsoutthat the markon her
hand,says ‘rebirth’.We now know thatSamara
isplanningtoenterthe worldagainand she is
probablyusingthe characteris a vessel tolive
in.
Thisrevelationshowsthatthe handburning
scene wasnot justa random act of violence.The
scenesare cleverlylinked,whichmakesthe plot
more intelligentandintricate.Whenthings
happenfora reason,the audience paysextra
attention.The maintargetaudience forfansof
these moviesalsolikeprogrammeswith
intelligentstorylines.That’swhythe creatorsof thisfilmare tryingto complicate the puzzle and
make it more intriguing.Thisfilmwillprobablybe fullof twistsandsurprises.
It’sday twoand the ‘sevendays’whispering
playsagain.Thisindicatesthattime isquickly
runningout.In thisscene,the girl findsstrands
of hairunderherskin,as well asa clumpof itin
herthroat. Thisis a conceptthat mostpeople
wouldfinddisgusting;thusitcreatesashocked
and repulsedreaction.Thisisamplifiedbythe
gaggingand coughingsoundeffects;which
furthereducesasickeningsense.
Before,itwasonlya scar onher back; butnow,the character is beingpossessedbySamarafrom
within.Thislinkstothe ideaof ‘rebirth,’usingthe character’sbodytoreside in.
AngelaPignatiello
6
The trailerstarts to climax aswe actuallycatch glimpsesof the enemy.Itisgettingcloserandcloser
to the maincharacter. Julia(the maincharacter) has a nosebleedinthisscene;whichisoftenused
to symbolise atelepathicbondinmoviesandTV shows.Itis alsoan indicationof mental stress,high
bloodpressure (fromanxiety) andtrauma.Thereforeitvisuallyheightensthe emotionsfeltbythe
character. The use of reflectionsinthisscene are away to distortrealityandcreate confusion.
The ‘7 days’whisperingisnow beingrepeated
continuously,asthe trailerreallybuildsup.
The character is putin extreme danger,asan
electricpole almostcollapsesonher.Thisthe
elementof actiontothe film;whichthe other
filmsinthe franchise neverreallyhad.It
providesextraexcitementandmakesitmore
modern,witchall the special effects.
Thislow angle shotmakesit seemlike the
pole isaboutto fall straightontothe
audience.Itiseffectivelyterrifying,asitbrings
the sense of dangerto us as well asthe
characters.
The soundsget more intense,asathudding
heartbeatisaddedbehindthe franticwhispering.In
thisshockingscene,Julia wakesupwithSamara’s
handattached to herown.It isindeedanightmare
enducingscene,whichwouldterrifyanyof us.The
oldfilmhada similarscene,butnotquite as
intimate.Thisshowsthatthe new filmcouldbe
evenmore scarythan the original; whichisvery
promising.
AngelaPignatiello
7
In anothernew twist,the characterseemstohave
developedparanormal powers;asshe manipulates
objectsaroundher,makingthemrise up.She
almostlooksGodly,asthe stands inthe centre of
the church, raisingherarms in complete powerof
the worldsurroundingher.The blue/silverlightand
blackshadows,show thatthe darknessreallyis
takingover– notjust her,butthe worlditself.If
Samara isreborn,she will bringchaosand
destructiontolife aswe know it.
More evidence of this,isthatSamara has now targeted
Julia’smother.Thischaractersitsat the table,withher
back turnedto herdaughter.Herheadcracks at it
twitchestothe side.The previousfilmhadsome famous
scenes,withextremelyscaryfaces involvingSamara’s
victims.We can speculate thatthischaractermay also
have a disfigured,shockingfacial appearance.The trailer
cuts awaybefore we see how the motherturnsaround
and facesthe camera. Thismakesusevenmore excited
to watch the movie.
The whisperinggetslouderandbecomes
a franticvoice instead.Itstarts to say
‘she’scoming’repetetively,before
finishingwith‘she’shere’asSamarais
reincarnated(left).Atthispoint,we hear
Julia’sboyfriendsayhername,ina long
echoingscream.We are now at the climax
of the trailer(andfilmitself) –the face off
betweenthe demonandthe main
character. Samara isbeingcomposed
fromgiant flies;whichconnotesrotting
deathand corpses.Flieswere atheme inthe previousfilm;they alsoemergedfromthe screenafter
watchingthe cursedvideotape.Ina way,theyare herallies.
Now that Samara isback, she is
targetingmassgroupsof people.Inthis
brand new gimmick,she hasattackeda
plane full of people.There isutterchaos
as the cursedvideoplaysonall screens,
fliesandwaterare goingeverywhere
and the plance accerateswithnopilots
incontrol.We can hear screamsand
distortedsoundeffectstocreate the
chaoticatmosphere andheightenthe
viewer’ssenses.Thisbrandnew action
packedsequence will surelyleavealastingimpression,asitis completelyunexpectedandfresh
withinthisbrandof films.A scene like thisrequireslotsof special effects.Thisboaststhatthe movie
AngelaPignatiello
8
ishighbudgetand more mainstream;whichwouldappealtoa largeraudience.The creatorsseemto
be tryingto make thismovie more successful thanthe last,bymakingitmore ‘Hollywood’.Evidence
of thisincludes;the youngattractive cast,the new CGIand the sex appeal.
The trailerendswith the informationthattells
people whenandwhere the filmwillbe out.
They’ve usedacontinuousfontstyle and
theme,tocreate a recognisable brandforthis
movie.Whenpeoplesee thiswriting,theywill
automaticallyassociate itwiththisfilm.
The productioncompanylogoat the bottomis
there forcoyrightreasonsas well asto show
that thisisa highquality,wellproducedpiece of film.The website atthe bottomisthere so that
viewerscanfindoutmore informationonthe film, whichgainsmore interestandgeneratesmore
hype forit. There isn’ta lotof texton these creditsbecause thatwouldcoverupthe cool effectthat
they’ve createdwiththe scratchedletters.‘The Ring’brandissorecognisable thateventhiscredit
alone isenoughtoknowwhat movie itbelongsto.

Trailer 1 analysis

  • 1.
    AngelaPignatiello 1 Trailer analysis 1:Rings The traileropenswiththe (presumably) maincharacterlooking distressed,asshe hyperventilatesand watchessomethinginfear.The lackof introductionthrowsusstraightinto the action andimmediatelygripsour attention.The structure of the trailer istherefore aseriesof flashbacks whichleadsupto thispointand adds contexttothe scene.Her performance (tensebodylanguage and facial expression)indicatesthat she isface to face withthe enemyandthat somethingterrifyingisabouttohappen.The messyhair and smearedmakeupshowsthatshe hasalreadybeenfighting.Hercostume;trendyblackclothes, jewellery,styledhairandSmokeymakeuptellsusthatshe isa typical youngadult.Since she takes pride inherappearance,she isat leastmiddle classandprobablyhasa boyfriendandalarge circle of friends.Teenagersare oftenthe protagonistsof horrorfilms;theygetkilledoff one byone in gruesome ways.Theirdelinquentbehaviouroftenmakesthemdislikeable;sothe audience is entertainedbytheirdeathscenes.Horrormoviesare mostlywatchedbyteensandyoungadults; thischaracter couldrepresentthe femaleviewerswhilstattractingthe males. Thenwe see the familiarTV staticand ghostwalking towardsus. These are referencestothe previous movies,whichlinksthe franchise together.She immediatelyreactstothe actionand ripsthe TV off the wall,screaming;‘you’re notreal!’Thisshows that the protagonistisgutsyand defiant.There is momentaryreliefaswe thinkithas stopped Samara; but herhandshootsout fromunderthe screen.There isa tickingsound,justbefore this happens;asit to countdownSamara’sfirst appearance.The handactionis extremelyquick, witha screamingsoundplayinginthe background. These are typical factorsfor a jumpscare. We are anticipatingthe ghost’sarrival,becausethe paranormal occurrences(TV static),suspensefulatmosphere andsoundsfromthe firstmovie are all indicatorsof Samara.Horror fansare familiarwiththe famous,tvcrawlingscene andthe original soundeffectsinThe ring.Therefore,thisfirstscenecreatesasense of excitement,asit’sbeenso longsince The ring wasfirston our screens.Itseemsthatthere are differencesinthisfilm(likethe TV screenbeingface downonthe floor),whichbringsfreshcontenttoadyinghorror cliché.Fans are alwaysaskingwhythe charactersdon’tjustdestroythe TV, butit’snow confirmedthatthis doesn’twork. The chaotic soundeffects(plugstatic,chairsscraping,heavybreathingetc...)andthe characters reactionworktogethertoemphasise the fearanddesperationinher.There isa blackoutatthe end of thisscene,leavinguswonderinghowthe situationwill turnout.
  • 2.
    AngelaPignatiello 2 Paramount Next,we see the paramountlogo. Itshowsthat the filmisassociated witha mainstream production company;so it’sboundto be goodqualityandhighbudget.Because of this,the actingshouldalso be believable.However,there isatwistasthe logoturnsdark blue,withstaticanda ‘ring’ surroundingthe mountaininthe footage.Thisshape isadirectreference to‘the ring’of light(seen frominside the well),whichiswhatthe movie isnamedafter.These are the three mostrecognisable themesandeditingstylesinthe previousfilm;whichrecreatesthe same unnervingfeelingand atmosphere.There isamelancholy,sweetsoundtrackplayingatthispoint.Itis interruptedwhen the screengoesblue;whichcouldbe a metaphorforthe cursedvideoturningthe character’slives intoa nightmare. The nextscene isshotin a warm, orange lightingas the couple playfightonthe bed.Thisshowsthat their livesare bright,happyandnormal.The scene ishere to add sex appeal tothe film.Itmay implysexual content,whichwouldappeal tothe teenage boysin the target audience.A teenage audiencewouldalso relate tothemesof boyfriends/girlfriendsand relationshipdrama. The props usedhere (lightcurtains,homelypicture frames) create awarmand welcoming environment.Itisa pleasantcontrastto the upcomingscenesof morbidity.The lightinghere ismuch lighterandclearer,thanthe firstmovie whichisalmostshotentirelyinablue filter.Thisagain, bringssomethingrefreshingtothe movie sothatit doesn’tseemlikearepetitive remakeof the original. But the outside shotshowsthattheirwarmlittle livesare beingenclosedindarkness; foreshadowingevilthingstocome.Itis interestinghow the female’sdialogue echoes, as the camera pans out.It makesthe scene seemlike adistant,happymemory.Butnow those feelingsare lost.Ireallylike thisparticular shotof the house.Imay shoota scene like this inmy owntrailer. Starting to go wrong Afterbeingtoldabouta mysteriousvideo(byherboyfriend),the maincharactergoesaheadand watchesit.Thisis the start of theirlivesbeingruined.The boyfriend’svoice narratesthe basisof the filminthisscene;thatyoudie 7 daysafter watchinga cursedvideo.Thissetsupthe contextforthe restof the trailerandtellsus what the plotisabout. Asthe character watchesthe film, we know that she will be underthe curse;whichfillsuswithdread.
  • 3.
    AngelaPignatiello 3 We see quickflashesofthe disturbingvideo.Ithassome of the scenesinthe previousfootage (in the firstfilm),butwe can see thatnewimageshave beenaddedtothe reel.The fasteditingletsus viewthe video,butitonlyglimpsestomake uswant towatch the whole thing.Itiseffective toshow one disturbingscene afteranother,asitcreatesa prolongedhorrifyingreaction.Theyhaven’t remade the entire video,because thismightupsetfansof the original.Completeremakesare often the subjectof criticism,aspeople don’tlike change andtheyfeelthatthe new filmisn’tauthenticor loyal tothe original. The camera zoomsout of her webcam;as if the video was actuallyinside hercomputer.A dropof water leaks out fromthe lens.Thisforeshadowsthe scene where the creature crawls outof the TV and itmakesthe videoseemlikealivingentity;survivingin the technology. Phone Nextisthe famous‘7 days’phone call;informingthe character that she has onlya weeklefttolive.The male character’snarrationcontinueshere,ashe statesthat the phone will ringafterwatchingthe video.Thisconfirmsthatthe curse isreal.There isa close upshot as the phone rings;makingthe scene intense anddrawingall of ourfocusto the phone call. We see hereye,asit twitchesside toside interrorandconfusion.Butsuddenly,there isanew twist as the phone handle burnsandconsequentlyinjuresthe character.Thisisthe firstattack, which placesthe character ingrave danger.Italsoshowsthat Samara doesn’tneedtobe close inorderto
  • 4.
    AngelaPignatiello 4 getto her victims.Again,it’sanewfeaturethatprovesthatthismovie isn’tjustanotheroverdone storywiththe same oldclichés. The evidence of Samara’scurse isbeginningto imprintonthe character’s body.Here,we see a scar of the ring onher back.It is an enigma, because we don’tknow how she got itor why it’sthere.Asshe liftshershirt,we hearthe soundof bonescrunching.Thiscouldbe coming fromthe character’sbody,butit feelsmore like the prescence of Samara,watchingthe character. The 7 day countdownbegins,asshownbythese creepycredits.The designisablack background, whichlookslike the wordshave beenscratched intoit – lettingthe blindinglightshinethrough the holes.ThisisreferringtoSamara,whowas trappedinthe well andtriedto scratch herway out.It linkstothe ‘ring’again;whichisalsoa circle of light,seepingthroughthe gapsinthe well. Thisnextshotis a church; a commonhorror cliché.The charactershave gone to seek religioushelptopurifythisevil curse.The grey skyand blackclothesmake itlookmorbidand dreary.It doesn’tlookaplace of hope and promise,whichshowsthatthissource of help won’twork.There isa flockof blackbirds,who swarmby the church. The speedof them indicatesthattime ismovingquickly;the character isgettingclosertoher deathdate. Thismakesthe entire movie tense,butithasa time limit.The presence of the blackbirdsalsoshowsthatthe curse isfollowingthe characters,even inthisplace of holiness.The words‘7days’are whisperedinahushed,overlappingfemalevoice.It doesn’tlike Samara,soitcouldthe main character.In any case,it isa reminderof the limitedtime she has leftandherdesperationtoendthe curse. They’ve gotten help froma blind man, whothe
  • 5.
    AngelaPignatiello 5 audience hasnotbeenintroducedto.He wasnotinthe original film,buthe seemstoknow about ‘the girl inthe well’.We see yetmore flashbacksfromthe firstfilm;inordertokeeplinkingthe two togetherandnot abandonthe original concept. The trailerprogresses,aswe learnhintsabout whatseemsto be Samaras past.There isno dialogue inthese scenes,whichkeepsthe mysteryalive.Noone isexplainingwhat’s happening(they’re savingthatforthe film),but we can speculate fromthe visualsonscreen. Dramatic dropsoundsand echoingwindplays here,whichcreatesacold,discomforting atmosphere.Theyuse atorch to lookaround, whichkeepsthe elementof darknessand mysterypresentwithinthe environment.Italso createsthe possibilityforthingstojumpoutof the shadows,ina true jumpscare fashion. The character findsoutthat the markon her hand,says ‘rebirth’.We now know thatSamara isplanningtoenterthe worldagainand she is probablyusingthe characteris a vessel tolive in. Thisrevelationshowsthatthe handburning scene wasnot justa random act of violence.The scenesare cleverlylinked,whichmakesthe plot more intelligentandintricate.Whenthings happenfora reason,the audience paysextra attention.The maintargetaudience forfansof these moviesalsolikeprogrammeswith intelligentstorylines.That’swhythe creatorsof thisfilmare tryingto complicate the puzzle and make it more intriguing.Thisfilmwillprobablybe fullof twistsandsurprises. It’sday twoand the ‘sevendays’whispering playsagain.Thisindicatesthattime isquickly runningout.In thisscene,the girl findsstrands of hairunderherskin,as well asa clumpof itin herthroat. Thisis a conceptthat mostpeople wouldfinddisgusting;thusitcreatesashocked and repulsedreaction.Thisisamplifiedbythe gaggingand coughingsoundeffects;which furthereducesasickeningsense. Before,itwasonlya scar onher back; butnow,the character is beingpossessedbySamarafrom within.Thislinkstothe ideaof ‘rebirth,’usingthe character’sbodytoreside in.
  • 6.
    AngelaPignatiello 6 The trailerstarts toclimax aswe actuallycatch glimpsesof the enemy.Itisgettingcloserandcloser to the maincharacter. Julia(the maincharacter) has a nosebleedinthisscene;whichisoftenused to symbolise atelepathicbondinmoviesandTV shows.Itis alsoan indicationof mental stress,high bloodpressure (fromanxiety) andtrauma.Thereforeitvisuallyheightensthe emotionsfeltbythe character. The use of reflectionsinthisscene are away to distortrealityandcreate confusion. The ‘7 days’whisperingisnow beingrepeated continuously,asthe trailerreallybuildsup. The character is putin extreme danger,asan electricpole almostcollapsesonher.Thisthe elementof actiontothe film;whichthe other filmsinthe franchise neverreallyhad.It providesextraexcitementandmakesitmore modern,witchall the special effects. Thislow angle shotmakesit seemlike the pole isaboutto fall straightontothe audience.Itiseffectivelyterrifying,asitbrings the sense of dangerto us as well asthe characters. The soundsget more intense,asathudding heartbeatisaddedbehindthe franticwhispering.In thisshockingscene,Julia wakesupwithSamara’s handattached to herown.It isindeedanightmare enducingscene,whichwouldterrifyanyof us.The oldfilmhada similarscene,butnotquite as intimate.Thisshowsthatthe new filmcouldbe evenmore scarythan the original; whichisvery promising.
  • 7.
    AngelaPignatiello 7 In anothernew twist,thecharacterseemstohave developedparanormal powers;asshe manipulates objectsaroundher,makingthemrise up.She almostlooksGodly,asthe stands inthe centre of the church, raisingherarms in complete powerof the worldsurroundingher.The blue/silverlightand blackshadows,show thatthe darknessreallyis takingover– notjust her,butthe worlditself.If Samara isreborn,she will bringchaosand destructiontolife aswe know it. More evidence of this,isthatSamara has now targeted Julia’smother.Thischaractersitsat the table,withher back turnedto herdaughter.Herheadcracks at it twitchestothe side.The previousfilmhadsome famous scenes,withextremelyscaryfaces involvingSamara’s victims.We can speculate thatthischaractermay also have a disfigured,shockingfacial appearance.The trailer cuts awaybefore we see how the motherturnsaround and facesthe camera. Thismakesusevenmore excited to watch the movie. The whisperinggetslouderandbecomes a franticvoice instead.Itstarts to say ‘she’scoming’repetetively,before finishingwith‘she’shere’asSamarais reincarnated(left).Atthispoint,we hear Julia’sboyfriendsayhername,ina long echoingscream.We are now at the climax of the trailer(andfilmitself) –the face off betweenthe demonandthe main character. Samara isbeingcomposed fromgiant flies;whichconnotesrotting deathand corpses.Flieswere atheme inthe previousfilm;they alsoemergedfromthe screenafter watchingthe cursedvideotape.Ina way,theyare herallies. Now that Samara isback, she is targetingmassgroupsof people.Inthis brand new gimmick,she hasattackeda plane full of people.There isutterchaos as the cursedvideoplaysonall screens, fliesandwaterare goingeverywhere and the plance accerateswithnopilots incontrol.We can hear screamsand distortedsoundeffectstocreate the chaoticatmosphere andheightenthe viewer’ssenses.Thisbrandnew action packedsequence will surelyleavealastingimpression,asitis completelyunexpectedandfresh withinthisbrandof films.A scene like thisrequireslotsof special effects.Thisboaststhatthe movie
  • 8.
    AngelaPignatiello 8 ishighbudgetand more mainstream;whichwouldappealtoalargeraudience.The creatorsseemto be tryingto make thismovie more successful thanthe last,bymakingitmore ‘Hollywood’.Evidence of thisincludes;the youngattractive cast,the new CGIand the sex appeal. The trailerendswith the informationthattells people whenandwhere the filmwillbe out. They’ve usedacontinuousfontstyle and theme,tocreate a recognisable brandforthis movie.Whenpeoplesee thiswriting,theywill automaticallyassociate itwiththisfilm. The productioncompanylogoat the bottomis there forcoyrightreasonsas well asto show that thisisa highquality,wellproducedpiece of film.The website atthe bottomisthere so that viewerscanfindoutmore informationonthe film, whichgainsmore interestandgeneratesmore hype forit. There isn’ta lotof texton these creditsbecause thatwouldcoverupthe cool effectthat they’ve createdwiththe scratchedletters.‘The Ring’brandissorecognisable thateventhiscredit alone isenoughtoknowwhat movie itbelongsto.