2. Lists Connect People to Passion
We love Lists
“List Posts” are top performing content on the web
30% of content are in a list format
Why do we love Lists?
They prove we are smart
They make us smarter
We skim lists
It’s always a positive ROI - even for a bad list
We only see lists on topics that we love.
Thursday, 4 October, 12
3. Content: Ramp trumps Decay
Spiked Launch + Long Tail
We accept and expect this
So we create more content
We perpetuate the myth
Views
Classic post: “Peak & Decay”
content lifecylce
Time
Thursday, 4 October, 12
4. Content: Ramp trumps Decay
Spiked Launch + Long Tail Content Should Mature
We accept and expect this Declining Views is flawed
So we create more content Focus on utility
We perpetuate the myth Involve people
Views
Classic post: “Peak & Decay”
content lifecylce
Listly: “Launch & Ramp”
content lifecycle
Time
Thursday, 4 October, 12
5. Organic Crowd Validated SEO
1 list: 500+ hits/day & rising
http://list.ly/list/Um-old-hindi-evergreen-songs
Crowd-validated content drives organic SEO
Be useful
Thursday, 4 October, 12
6. Amplification
EBook - Danny Iny Blog Roll - Tonner Doll
http://list.ly/list/15x-naked- http://list.ly/list/1Sn-best-
marketing-resource-list doll-blogs-fashion-
collecting-photos
http://blog.list.ly/2012/08/01/share-the-
possible-enable-the-new-normal/
Thursday, 4 October, 12
7. Listly: Social Curation Mojo
Brand, Publishers & Bloggers
Listly helps more people see, share & engage with your
content over a longer period of increase revenue, exposure
or engagement
Listly lets you rethink your content lifecycle and content
expecations.
Consumers : Giving & Receiving Utility
How cool would it be if this was your list?
You too can make content worth sharing
Thursday, 4 October, 12
8. Lists Around Passions
Hindi Songs List Cendrine Marrouat - Tools
How to get 500 click/day Her Biggest Blog Post Ever
http://list.ly/list/Um-old-hindi- http://www.creativeramblings.com/
evergreen-songs 10-websites-free-images-blog/
EBook Marketing Danny Iny 12 Most - Customer Service
Go Naked - Ebook Hands down best customer
feedback platform
21k view / 24 Embeds
http://12most.com/2012/09/24/ways-
http://list.ly/go/naked to-use-listly-for-customer-feedback/
Denise Wakeman Lean Startup Tools & services
Ultimate List Post Tool 75k views, 600+ curators
http://denisewakeman.com/online- http://list.ly/list/9E-tools-and-
visibility/ultimate-tool-building-list-
post/ services-for-a-lean-startup?
feature=search
Thursday, 4 October, 12
9. Lists Around Events
GSummit ITSM
65,000 Views in 10 days Crowdsourcing speakers
http://list.ly/people/ Call for Papers
gamificationco
http://www.sdi-e.com/
85k views todate sdi-events/tomorrows-it-
service-future-today/
The Nines
http://list.ly/people/
toddrhoades
Thursday, 4 October, 12
10. Lists for Organizing
Guest Blog Posts http://www.tonnerdoll.com/
blog/doll-blogs/the-best-
doll-blogs-a-list-you-can-
Andy Crestodina vote-on-and-add-to
http://list.ly/1XQ
Lists of Books
Ric Dragon
Lists of People
http://list.ly/1hp
Blog Rolls
Tonner Doll
Thursday, 4 October, 12
11. Lists for Content
Videos & Slides and Audio
Sound - #Soundof100
http://list.ly/list/1Fq-what-makes-you-happy-soundof100?
feature=search
Video - #45Conversations
http://list.ly/list/1OB-the-first-45conversations-g-hangouts-on-air?
feature=search
Slides - Best of Slideshare
http://list.ly/list/1kH-abhishek-shah?feature=mylist
Thursday, 4 October, 12
12. Connecting Locations
Top Adelaide Tweeters Top Doers North Ohio
http://list.ly/list/wW-your- http://list.ly/list/nj-top-
favourite-adelaide- doers-thats-people-who-
tweeters?feature=mylist get-stuff-done-in-
northeast-ohio
Thursday, 4 October, 12
13. Fun Lists
Reasons People LOVE and HATE Lists
http://list.ly/list/Vx-list-of-why-people-love-lists-why-people-
hate-lists?feature=search
60 Second Dog Trick Videos
http://list.ly/list/1sF-bounty-60-sekunden-tricks?feature=
Awkward Moments
http://list.ly/list/106-the-awkward-moment-when?
feature=mylist
Paraprosdokians
http://list.ly/list/1k5-paraprosdokians
Thursday, 4 October, 12
14. What’s New
oEmbed Support
API
Caching
Simpler Embed Workflows
Simpler Wordpress Integration
Thursday, 4 October, 12
15. What’s Next?
Premium Product
More Control
More Scale
More Insight
Bulk Importing
Importing Pinboards
Importing via Delicious
Importing Lists eg via Twitter
More Layouts
More publisher control
Filtering of content
Thursday, 4 October, 12