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IWIRC TALKS:
An In-Depth Look at
Social Media
April 24, 2014 – IWIRC Spring
Program, Washington, D.C
Carrianne Basler of A...
Social Media Platforms
Description Intent Audience Features
LinkedIn Professional Colleagues and
professional
acquaintance...
Blogging
 What it is?
 What does it do for me?
 In Plain English
Business Blog
 Steel Valley Bankruptcy
Blog
 Where h...
MY SOCIAL MEDIA STORY
4
LINKEDIN: (2007) 1,000+
connections
BUSINESS BLOG:
(November 11, 2009)
76,700 + hits, 88+ posts, 3...
5
 LINKEDIN:

LinkedIn
1,000+
Followers
Twitter
1,000+
Followers
Flickr
1,000+
posts
Facebook
200+
Followers
Blogging: What is it?
Discussion or information
site on Internet
Frequent posts/entries
Most recent post is first
Sing...
In Plain English Blog
7
Steel Valley Bankruptcy Blog
8
Blogging: What Has It Done For Me?
9
Humanize myself and my firm (Ex. 1, 2, 3, 4)
Evidence Industry Know-How (Ex. 1, 2, ...
Attract New
Stakeholders
• Clients, supporters
• Referral
sources, partners
• Investors, lenders
• SEO traffic
Connect/Par...
11Where Have We Seen It?
~Bankruptcy Related Blogs
 ABI Blog Exchange
 MAB: Newspaper: Wall Street Journal Bankruptcy
Be...
Where Have We Seen it?
~Lawyer Blogs
12
http://www.scotusblog.com
http://www.divorcediscourse.com
http://www.adamsmithe...
Where Have We Seen It
~Business Blogs
13
 http://sethgodin.typepad.com
 http://blogs.hbr.org
 http://www.fourhourworkwe...
14Basic Blog Writing Tips
Niche subject matter
Discover voice
Repurpose Content
Tell stories
Survey readers
Respond ...
15Basic Blog Writing Tips
Catchy Title
Reader Friendly (font, white space,
length, one image)
Disseminate Widely
Post ...
BLOGGING ETIQUETTE:
The Dos and The Don’ts
DO
 Comply with any corporate
policies
 Add value
 Be authentic
 Demonstrat...
BLOGGING: CAUTIONARY
TALES
 Tarnish reputation
 Get fired/not hired
 Alienation
 Uninsured events
 Used as Evidence
...
BLOGGING: CAUTIONARY
TALES
18
 Policies
 Monitoring
 Direct or vicarious liability (copyright, trademark, harassment,
d...
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IWIRC Talks: An In-Depth Look at Social Media; Blogging (Salene Mazur Kraemer)

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Salene Kraemer's slides for panel on social media. Her focus was blogging.

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IWIRC Talks: An In-Depth Look at Social Media; Blogging (Salene Mazur Kraemer)

  1. 1. IWIRC TALKS: An In-Depth Look at Social Media April 24, 2014 – IWIRC Spring Program, Washington, D.C Carrianne Basler of AlixPartners, for Twitter Salene Kraemer of MAZURKRAEMER, for Blogging Natahsa Labovitz of Debevoise, for Facebook Pia Thompson of Navigant, for LinkedIn Sarah Frankel, Moderator
  2. 2. Social Media Platforms Description Intent Audience Features LinkedIn Professional Colleagues and professional acquaintances -Bio Visibility -Contact Management -Link sharing -Direct Messaging -Two-Way Environment Facebook Primarily Personal, Professional Potential Friends, family and professional contacts you deem worthy -Photo Sharing -Content Updates -Link Sharing -Direct Messaging -Two-Way Environment Twitter Personal and/or Professional Friends, family, colleagues, celebrities, news outlets, etc. The cooler you are… -Content Updates (Limited text field) -Photo Sharing -Link Sharing -Direct Messaging -Two-Way Environment Blogging WEB LOG. A journal that is on the internet, chronologically ordered Personal and/or Professional Whomever you target, people with same passion/interests -Self-managed and unrestricted content -Two-way environment -Text, Video, Photo, Link sharing -Generates higher search engine rankings
  3. 3. Blogging  What it is?  What does it do for me?  In Plain English Business Blog  Steel Valley Bankruptcy Blog  Where have we seen it?  Tips  Do’s/Don'ts  Cautionary Tales Salene Mazur Kraemer All copyrights reserved @2014
  4. 4. MY SOCIAL MEDIA STORY 4 LINKEDIN: (2007) 1,000+ connections BUSINESS BLOG: (November 11, 2009) 76,700 + hits, 88+ posts, 39 followers “In Plain English” Business Bankruptcy Blog (2013) “Steel Valley Bankruptcy” FACEBOOK FIRM PAGE: 228 likes(2010) TWITTER: @salenekraemer (2009) 1147 followers FACEBOOK Photography PAGE: 278 likes (2013) “Through My Eyes” FLICKR: (2011) salene photostream MAZURKRAEMER LAW Born!!! (October 2009)
  5. 5. 5  LINKEDIN:  LinkedIn 1,000+ Followers Twitter 1,000+ Followers Flickr 1,000+ posts Facebook 200+ Followers
  6. 6. Blogging: What is it? Discussion or information site on Internet Frequent posts/entries Most recent post is first Single or multi-author blogs Single or multiple subjects Art blogs, photoblogs, vlogs, fo od blogs, podcasts Permalink pages Comments Archives Categories Header Text, images, video, songs , and links Blogger, wordpress, Techn orati Higher search engine rankings 6
  7. 7. In Plain English Blog 7
  8. 8. Steel Valley Bankruptcy Blog 8
  9. 9. Blogging: What Has It Done For Me? 9 Humanize myself and my firm (Ex. 1, 2, 3, 4) Evidence Industry Know-How (Ex. 1, 2, 3) Add Value/Inform (Ex. 1, 2, 3, 4, 5, 6) Promote events (external (Ex.1), internal (Ex. 1, 2)) Educate clients re: trends and local resources (Ex. 1, 2, 3), community interests (Ex. 1) Spotlight clients/business people (Ex. 1, 2, 3) Evidence legal expertise (Ex. 1, 2, 3) and inform re: news (Ex. 1, 2, 3)
  10. 10. Attract New Stakeholders • Clients, supporters • Referral sources, partners • Investors, lenders • SEO traffic Connect/Participate with Client Communities • Create buy-in/loyalty • Multiplier effects of clients’ communities • Develop relationships • Gather information re: specialists, clients, competit ors Exhibit Unknown Aspects Business • Charity, corporate culture • Provide glimpses into personal lives of owners • Reveal behind the scenes 10What Has Blogging Done for Me?
  11. 11. 11Where Have We Seen It? ~Bankruptcy Related Blogs  ABI Blog Exchange  MAB: Newspaper: Wall Street Journal Bankruptcy Beat: Lisa Donahue  Fox Rothschild’s Bankruptcy Litigation Blog  In the Red: Cooley Law Firm  Weil Bankruptcy Blog  SEE ALSO ABA Journal Blawg Directory
  12. 12. Where Have We Seen it? ~Lawyer Blogs 12 http://www.scotusblog.com http://www.divorcediscourse.com http://www.adamsmithesq.com http://www.loweringthebar.net http://www.socialmediaemploymentlawblog.com http://californiaemploymentlaw.foxrothschild.com SOURCE: Cordell Parvin, Lawyer Coach www.cordrellparvin.com http://www.cordellblog.com/blogging/some-of-my-favorite- business-blogs-1/ and http://www.cordellblog.com/client-development/is-it-ok-to-show-a-little-personality-in-your-blog-posts/
  13. 13. Where Have We Seen It ~Business Blogs 13  http://sethgodin.typepad.com  http://blogs.hbr.org  http://www.fourhourworkweek.com/blog/  http://lifehacker.com  http://www.copyblogger.com/blog/  http://www.socialmediaexaminer.com  http://www.ducttapemarketing.com/blog/ SOURCE: Cordell Parvin, Lawyer Coach www.cordrellparvin.com http://www.cordellblog.com/blogging/some-of-my- favorite-business-blogs-1/ and http://www.cordellblog.com/client-development/is-it-ok-to-show-a-little-personality-in- your-blog-posts/
  14. 14. 14Basic Blog Writing Tips Niche subject matter Discover voice Repurpose Content Tell stories Survey readers Respond to Comments SOURCE: Cordell Parvin, Lawyer Coach www.cordrellparvin.com/blogging and Bair & Gardner, Blogging for Dummies (5th ed. 2014)
  15. 15. 15Basic Blog Writing Tips Catchy Title Reader Friendly (font, white space, length, one image) Disseminate Widely Post Regularly Add Disclaimers Guest Bloggers SOURCE: Cordell Parvin, Lawyer Coach www.cordrellparvin.com/blogging and Bair & Gardner, Blogging for Dummies (5th ed. 2014)
  16. 16. BLOGGING ETIQUETTE: The Dos and The Don’ts DO  Comply with any corporate policies  Add value  Be authentic  Demonstrate expertise  Follow Diverse Users/Content  Read shared links  Be respectful DON’T  Forget your acts may be imputed  Be negative  Be insincere or fake  Make a sales pitch  Refer to confidential info  Give away too much personal data  Swear  Mention politics/religion  Spam 16
  17. 17. BLOGGING: CAUTIONARY TALES  Tarnish reputation  Get fired/not hired  Alienation  Uninsured events  Used as Evidence  Ethics or Licensing Violations  Inaccurate Information  Who Owns It? 17 Viral Permanent Non-private
  18. 18. BLOGGING: CAUTIONARY TALES 18  Policies  Monitoring  Direct or vicarious liability (copyright, trademark, harassment, defamation, discrimination, negligent hiring) with criminal or monetary penalties  Inadvertent disclosure of confidential and/or $ info  Deceptive trade practices  Social media loafing

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