This document provides a summary of trends in the healthcare industry from a futures coaching initiative. It discusses how tablets will benefit the elderly population's access to healthcare via telemedicine apps. It also notes growing interest in immortality among younger generations. Additional trends highlighted include the aging populations in various countries, growth of self-medication and home health monitoring devices, expanding markets for anti-aging products and cosmetic dentistry, and issues around obesity. The document concludes by providing contact information for the futures coaching firm that produced the report.

1. Healthy Profits
10 Insights
into growing health
businesses

2. Growth
Stories
Bringing you a flavour of business
growth trends...in just 5 minutes
A Futures Coaching initiative
www.futurescoaching.com

3. ipads for grandma
Tablets will revolutionise M-Health
for the aged since mobile phones
are simply too tiny
The elderly read ipads 3X faster
than books (source: Johannes Gutenberg University)
Already widely used by Pharma
reps in doctors' surgeries, huge
wave of App innovation is
underway e.g. tests for Alzheimer's

4. living forever
15% of the British want to live forever
But 21% of 18-24yos want immortality
(source: ComRes/Dying Matters, 2011)
Suggests a get-them-whilst-they-are-young strategy

5. ageing framework
Of the big nations of the world, Japan followed by Italy
then Germany have the oldest populations
By 2040 S. Korea will also be vying to be
'The Oldest Country On Earth' (source: CSIS)
Varying distribution of elderly, suggests geographically
targeted healthcare strategies

6. life support
Ageing is not just a numbers game
An analysis of countries with
a) high pension sustainability
and b) high incomes for pensioners
reveals 2 countries will have strong
auto-medication markets
- Australia
- Chile
(source: Global Ageing Preparedness Index, 2010)

7. self help
A 2012 report from Switzerland shows that
e-Health is only going to increase
* 84% have used the internet for health matters
* 1/3 have cancelled a doctors appointment because of what they've found
* Around a half have discussed their search findings with their doctor
* 70% want to be able to consult their personal health files online
(source: Swisscom, 2012)

8. consumer
accelerated health
Patients helping patients:
the next paradigm in consumer health
Today for chronic disease,
new markets are possible in self medication

9. but is it health?
The blurring of beauty and health will grow and grow
From cosmeceuticals to cosmetic surgery....the latter is
forecast to double in size by 2017
(source: Future Timeline.net)

10. smile :)
Anti-ageing creams (worth $20Bn in USA) and skin whiteners
(a $2Bn global market) will continue their explosive growth,
driven by the developing world
Teeth will be the next face focus. Beyond crowns & bleaches,
bioengineering will bring us tooth regeneration by 2017
making fillings, bridges and dentures a thing of the past

11. my own hospital
Expect exponential growth
in home-use devices to monitor health
From blood pressure to blood sugar,
sleep patterns to fitness levels

12. a big problem
Obseity is big. Fat kids have tripled in the USA since 1970
This one is just going to grow and grow - with diabetes
and heart disease rates increasing in tandem
Watch for reversals – in NYC, there's been
a 6% drop in obese kids from 2006-2011

13. About Futures Coaching
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