The webinar provided an overview and key findings from Innovate UK's recent Global Expert Mission to China on healthy ageing. Presenters discussed China's rapidly aging population and efforts to expand home and community care. They noted similarities to UK challenges and opportunities for UK businesses. Support options for collaborating with China from Innovate UK, UKRI, DIT, and KTN were also outlined. The webinar aimed to disseminate insights on China's approaches and identify potential partnerships.

1. Healthy Ageing Global Expert Mission in China
Dissemination Webinar
Protocol
• Due to the large number of people registered all participants will be muted.
• After testing your speakers, please do remember to connect your audio by using the “Join Audio”
icon at the bottom left of the screen or dial in via phone using the number provided in the joining
instructions.
• If you have any technical problems, please use the chat to seek advice from the host (Poonam
Phull).
• Please use the Q&A box to type in your questions to the presenters during or after the
presentation (do not use this for technical problems).
PLEASE NOTE – THE WEBINAR IS BEING RECORDED
The recording will be made available via the KTN website

2. Innovate UK Healthy Ageing
Global Expert Mission in
China
Dissemination Webinar
Hosted by
Knowledge Transfer Network (KTN)
Dr Gabriela Juarez Martinez
gabriela.juarezmartinez@ktn-uk.org
Dr Sandeep Sandhu
sandeep.sandhu@ktn-uk.org
Dr David Calder
david.calder@ktn-uk.org

3. Healthy Ageing Global Expert Mission
in China
14.00: Welcome and introduction – Sandeep Sandhu (KTN)
14.10: Overview of the GEM to China – Hazel Harper (Innovate UK)
14.20: Key findings – Paul Burstow (Social Care Institute for Excellence/TEC Services
Association), Tao Fu (Cera Care), Christine Asbury (WCS Care), Tim Barclay (Appello)
14.50: Outcomes – Mel Collins (UK Research & Innovation), Hazel Harper (Innovate UK)
15.00: Support for British business – Chris Born (Department for International Trade)
15.10: Q&A with panellists – David Calder, Gabriela Juarez Martinez (KTN)
15.45: Close

4. KTN
Build connections. Drive Innovation.

5. KTN International
https://ktn-uk.co.uk/programmes/international
KTN Health
https://ktn-uk.co.uk/interests/health
Healthy Ageing in China 2019 GEM report
https://admin.ktn-
uk.co.uk/app/uploads/2019/08/12_KTN_ChinaHA_v7_Public.pdf
KTN Newsletters
https://ktn-uk.co.uk/newsletter

6. Healthy Ageing Global Expert Mission
in China
14.00: Welcome and introduction – Sandeep Sandhu (KTN)
14.10: Overview of the GEM to China – Hazel Harper (Innovate UK)
14.20: Key findings – Paul Burstow (Social Care Institute for Excellence/TEC Services
Association), Tao Fu (Cera Care), Christine Asbury (WCS Care), Tim Barclay (Appello)
14.50: Outcomes – Mel Collins (UK Research & Innovation), Hazel Harper (Innovate UK)
15.00: Support for British business – Chris Born (Department for International Trade)
15.10: Q&A with panellists – David Calder, Gabriela Juarez Martinez (KTN)
15.45: Close

7. Hazel Harper
Senior Innovation Lead - Healthy
Ageing and Digital Technologies
Innovate UK

8. China General Expert
Mission March 2019
Hazel Harper
Senior Innovation Lead –Healthy Ageing and Digital
Technologies

9. Why China
 Ageing is a priority area for both the UK and China.
 The pace of population ageing is much faster in China than many other
countries.
 This demographic shift has moved the burden of disease towards chronic,
non-communicable conditions, characterised by the need for long term and
complex social/medical interventions.
 Similarly the UK’s population of over 65’s is expected to grow to almost a
quarter by 2040

10.  Gather intelligence on the approach to age related challenges.
 Understand the efficacy of current solutions in both the cultural and locality
(geographical) context.
 Identify and examine similarities with age related UK challenges and existing
solutions/ approaches.
 Feed information into the UK-China Healthy Ageing Flagship Challenge and
inform other initiatives.
Mission Objectives

11. Thank you
Facebook: Innovate UKTwitter:@InnovateUK YouTube: Innovate UK

12. Paul Burstow
Chairman of Social Care Institute for
Excellence & President of TEC
Services Association

13. Paul Burstow

14. Headlines
• China is experiencing rapid ageing as life expectancy
rises and, due to the one-child policy, birth rates have
fallen.
• There are more people over the age of 60 than under
15.
• By 2050 China will have the oldest population on the
planet, 39% of Chinese people will be over 65.
• China is getting old before it gets rich.
• China has embarked on a massive expansion of care
provision to support family care and help people
remain in their own homes.
• The policy is to grow the homecare and community
care market. In 15 cities, different models of long-term
care insurance are being prototyped and the results
will feed into a final scheme.
• Just one of these pilots, in Shanghai, covers a
population about a third the size of the whole UK.
• The Chinese care sector has seen explosive growth in
services from homecare to retirement communities.
https://www.theguardian.com/society/2019/apr/10/uk-
dithers-over-social-care-china-deliver

15. The hubs provide social activities and connections, rehabilitation,
information and advice as well as respite and early stage
dementia care.
Publicly funded and owned but privately operated, they are
playing a key role in supporting older people in their own homes.
One example is a network of more than 200 care hubs that
has been established across Shanghai.
That includes things like:
• smart beds that can monitor sleeping patterns, and enable social
connections via a screen that can be used for Skype and other
communications;
• screening and rehabilitation equipment; and
• greater use of motion detectors and AI, to analyse how people
walk, or facial analysis, to identify potential risks of falls or stroke.
Technology is an important part of China’s plans.
https://admin.ktn-uk.co.uk/app/uploads/2019/08/12_KTN_ChinaHA_v7_Public.pdf

16. Tao Fu
Head of Business Improvement
Cera Care

17. Christine Asbury
Chief Executive
WCS Care

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27. Tim Barclay
CEO
Appello

28. Intro to Appello and my reasons for attending the
China Healthy Ageing Expert Mission
28 | 19/05/2020 | IN STRICT COMMERCIAL CONFIDENCE
Appello are an innovator and market leader in two important
Technology Enabled Care Services (TECS) sectors:
• We run the UK’s largest telecare monitoring centre and have
the most advanced call handling platform in the industry,
supporting c200k elderly & vulnerable people
• We are the market leader in Digital Emergency Call Systems
(ECS) and have developed a service, Smart Living Solutions
(SLS) which provides elderly and vulnerable residents with
material improvements in safety, security and wellbeing
Reasons for attending:
• Keen to see what opportunities existed for UK plc to learn
from, and sell to, China in this space
• Use my knowledge of what Assistive Technologies/TECS
exist, and are of value, to assess the bilateral potential
• Already working with Chinese, European and UK TECS/ AT
suppliers to create Appello’s best-of-breed solutions, so use
that understanding to compare with what we saw

30. Conclusions
30 | 19/05/2020 | IN STRICT COMMERCIAL CONFIDENCE
Lots of similarities between our markets (eg: the ageing opportunity,
growth of dementia, resourcing challenges in the care sector) and some
major differences (eg: scale, rural vs urban extremes)
From low-tech to high tech, they were getting on with it at scale
Much, maybe even all, of the tech was known to us, but the difference
was it was being deployed and used
There was a clear focus on the state and the private pay markets and
they were treated as symbiotic
Very joined up Government approach between social care and primary
care meaning investment considers whole system ROI
The need for Care worker training, leadership and smarter resourcing
models were very commonly referred to
There was a significant appetite to co-develop solutions
There were growing data-sets, but more help needed to derive insights
There is a great deal of resource to support UK businesses who want to
work with China/other countries eg: Innovate UK, TKN, DIT, FCO
• But it’s not clearly sign-posted which organisation is best for what support
• Partnering with a Chinese organisation appears the most realistic options

31. Mel Collins
Head of Fund for International Collaboration
UK Research & Innovation
Hazel Harper
Senior Innovation Lead - Healthy Ageing and Digital
Technologies
Innovate UK

32. Chris Born
Senior Healthcare Specialist
Healthcare UK
Department for International Trade

33. Healthy Ageing Collaboration: building on optimism
How can Healthcare UK help UK companies and organisations in China?
Chris Born
Senior Healthcare Specialist

34. Getting ready
• Identifying UK China enthusiasts with something special
to offer
• Identifying potential Chinese customers with a strong
need: property developers, health service providers,
insurers, digital health and (online) training providers
• Testing interest: the DIT China team and specialist visit
• Summarising national government policy, economic
developments and local initiatives
• Maintaining strong government to government
relationships

35. Engaging customers
• Small business groups to meet targeted customers in the
margins of major events e.g. China Aid, China International
Senior Services Expo (CISSE)
• Remote engagement: video conferencing, online demos
• Incoming visitors and investors
• Local agents and partners or WFOE
• Identifying and tackling market access and IP issues
• Involvement in Prosperity Fund, Flagship Challenge, Newton
Fund (UK-China Research and Innovation Partnership Fund)
and other research partnerships
• Supported by Healthcare UK, Regional Trade Advisers, HMG
China team and China Britain Business Council

36. Register with us….
https://www.great.gov.uk/export-opportunities/

37. Contact:
Chris Born
chris.born@trade.gov.uk
07584 395239

38. Q & A
All Speakers

39. Innovate UK Healthy Ageing
Global Expert Mission in China
David Calder
david.calder@ktn-uk.org
Gabriela Juarez Martinez
gabriela.juarezmartinez@ktn-uk.org
Sandeep Sandhu
sandeep.sandhu@ktn-uk.org
Hazel Harper
hazel.harper@innovateuk.ukri.org