The document summarizes an internship report on a talent acquisition study conducted with Headstart Manpower Consultants. The internship objectives were to learn the recruitment process and tap the price-sensitive Vidarbha market. As part of an anniversary offer called "AVSAR", Headstart charged clients Rs. 5,000 per hire, a discount from the usual 8.33% of salary. The intern helped approach clients, screen candidates, and fill 25 positions within 15 days, facing challenges with an short timeframe, outdated candidate data, and low salaries. Recommendations included extending the offer to a career fair and improving database refinement and client communication.

1. Talent Acquisition: A Study With Reference to
Headstart Manpower Consultants
Supervisors:
Faculty Guide: Dr. S. Maheswaran
Company Guide: Ms. Shreya Nath
Presented By:
Nitesh Singh Patel
2013178
PGDM 2013-15
IMT, Nagpur

2. About Headstart Manpower Consultants
Started in 1999 in Nagpur
Ms. Shreya Nath is the CEO
Vision: To be the most “Perfect”, “Preferred” & “Professional Recruitment Firm”
Mission: To serve our customers (organizations & job aspirants) in the most Ethical, Highly
Qualitative & Superior Manner with the least turn around time "Help Us To Serve You Better”.

3. Role of A Recruitment Consultants
To bridge the gap between clients and the potential candidates
To conduct the 1st and sometimes 2nd round of interview as well
Career counseling for job seekers
Providing training to candidates to hone their skills

4. The Headstart Way
Clients first
No false promises
No service charges from the job seekers
Very less turnaround time
Database from Naukri, Shine and own database of approximately 10 lakhs candidates.

5. The Headstart Team
CEO
Senior Executive
Talent
Acquisition-1
Junior Executive
Talent
Acquisition-3
Junior Executive
Talent
Acquisition-2
Junior Executive
Talent
Acquisition-1
Senior Executive
Talent
Acquisition-2
Junior Executive
Talent
Acquisition-6
Junior Executive
Talent
Acquisition-4
Junior Executive
Talent
Acquisition-5
Business
Development
Manager
Team Manager
Data Operator

6. Objectives of The Internship
To capture the untapped price
sensitive market of Vidarbha
To learn the core process of a
recruitment consultant

7. The Idea of “AVSAR”
15th Anniversary offer from Headstart
Exclusively for the clients looking for candidates from Vidarbha region
A limited period offer from 1st April’2014 to 15th May 2014
A chance for clients to fill up their vacancies for the new financial year at a very
less price

8. Pricing Details of “AVSAR”
Rs. 5000/- per hire during the offer instead of industry norms i.e. atleast 8.33% of annual salary
Payment in advance through check
If hiring doesn’t take place during the offer period then Headstart is liable to return the check
No replacement clause
Can convert the limited offer to normal service if hiring doesn’t take place

9. The Go To Plan of “AVSAR”
Data Collection
•Job Portals
•Newspaper Ads
•Previous data base of
Headstart
Data
Refining
•Guidance from
the director
Approaching to
The Clients
•Telephonic Conversation
•Mailer
•Personal Meetings
Getting Business
•Sending Memorandum of
Understanding
•Getting Job Description
•Getting the advance payment
Coordinating
with talent
acquisition team

10. How to Approach The Clients
Telephonic Conversation
Mailer
Personal Meetings

11. Telephonic Conversation
“It’s the 15th anniversary of Headstart and hence for celebrating this occasion we have come up
with an offer “AVSAR” for the recruiters of Vidarbha region exclusively. In this offer we’ll be
charging you just Rs. 5000/- per hire + Service Tax (@12.36%) instead of 8.33% of annual salary +
Service Tax (@12.36%) which accounts to one month’s salary of the employee & if you recruit a
person with our regular services and the monthly salary is just Rs. 8000/- even then you’ll have to
pay Rs. 8000/- for recruitment hence this offer is an always win situation for you as you’ll only be
paying Rs. 5000/- per hire for a salary slab upto 4 lacs per annum. The Headstart team will be
responsible for the prescreening of the candidates in accordance with your requirements and
also we will conduct 1st round of interview telephonic or one to one in our premises so that you
don’t have to waste your time for non-suitable candidates. This offer is valid from 1st April to 15th
May 2014 and if the hiring doesn’t take place in this period then we’ll be liable to return your
advance check or you can use our regular services which charges 8.33% of annual salary & we
can adjust your previous payment with this. We’ll not be providing you the replacement facility in
this offer.”

12. Sending The Mailer
“AVSAR” |15th Anniversary Offer | Headstart
Headstart Celebrates 15th anniversary this year and as a mark of gratitude to existing customers (1200 customers with 20,000 recruitments done!!), has come up with “Avsar “ an offer in which we are
offering heavily discounted services for a limited period ( conditions apply *) for our clients at Vidarbha only or for those who wish to take candidates from Vidarbha ( Nagpur, Akola, Amravati,
Yavatmal, Chandrapur, ,Saoner, Bhandara, Gondia, Gadchiroli, Wardha, ).
Now Why AVSAR
* Meet up the requirement at very less cost
* Primary Screening provided by Headstart manpower consultancy, leaders in the
recruitment domain.
Participation Fee
Rs 5000/- for 1 vacancy
Rs 10000/- for 2 vacancies
Rs 20000/- for 3-4 vacancies
Rs 30000/- for 5-8 vacancies
Rs 50000/- for 9 vacancies onwards
Plus service tax @12.36%
Note: Participation fees is non-refundable. In case vacancy does not get filled during the fair Headstart will give options to client after the fair and settle the issue on mutual understanding. The positions
entertained will be up to manager or up to salary slab 4 lacs per annum. If a client wishes to give senior positions then they will be charged @ 8.33% of the annual CTC.
Regards,
Nitesh Singh Patel
Headstart Manpower Consultants
Mobile: +91-9890488086
Wherever Employer ............................
Wherever Employee ...........................
Since 1999 there is Headstart to simplify your search ! ! !
Direct Line: +91-712-6656704
Email:shreya@headstartindia.org
Website: www.headstartindia.in

13. The Memorandum Of Understanding
To,
Ms. Shreya Nath,
CEO,
Headstart Manpower Consultants.
Subject: MOU for placement during offer period of “AVSAR”.
Dear Madam,
I agree to pay ₹ 5000 per hire along with service tax for the recruitment done during the offer period of “AVSAR”. The cheque
will be issued in the name of Headstart Manpower Consultants, kindly confirm my acceptance for the participation in the offer.
Date preferred: / / 2014 Time preferred:
Name of the interviewer: Vacancies:
Yours truly
*No replacement clause during the offer period “AVSAR”
*If I need to select more people during the offer period, I will be liable to pay Headstart amount @ ₹5000 per hire

14. S.No. Company’s Name Total No. of
Vacancies
1. Krishna Consultants 2
2. Orange Cad Academy 2
3. Supare Coaching Classes 5
List of Successfully Converted Clients

15. S.No. Company’s Name Status Reason
1. Birla Sun Life Insurance On Hold Budget not finalized
2. ICICI Prudential Life Insurance Closed unsuccessfully HR in talks with other consultancy
3. ING Vysya Closed unsuccessfully Not hiring currently
4. Max Life Insurance On Hold In talks with HR
5. Universal Enterprises On Hold Negotiation stage for regular services
6. Black Cat Enterprises On Hold Requirement not urgent
7. Mr. Shaihd Raza Closed Unsuccessfully Shortage of funds
8. Siddhesh Enterprises Closed Unsuccessfully Didn’t respond to MoU
9. Mr. Rohan Purohit Closed Unsuccessfully Headstart refused to give services because they had a security bond clause
with the candidates
10. Red Camel International School Closed Unsuccessfully Requirements fulfilled
11. Brain Child Health Management Closed Unsuccessfully Requirements fulfilled
12. W.R.T. Sales & Services Pvt. Ltd. Closed Unsuccessfully Not ready to pay advance
13 S.M. Wireless Solutions Pvt. Ltd. Closed Unsuccessfully Looking for a consultancy which charges the candidates not the client
14. Johnson Lifts Pvt. Ltd. Closed Unsuccessfully HR in talks with other consultancy
List of Clients with On Hold or Unsuccessful Status

16. Learning The Core Process of Headstart
Allocation from
Business
Development
Department
Screening from
Senior Executive
Talent
Acquisition
Candidate
Pitching by
Junior Executive
Talent
Acquisition
Candidate’s
Interview
Replacement
Policy

17. Job of A Senior Executive Talent
Acquisition
Thorough study of Job Description & client's organization's details
Screening from different job portals like Naukri & Shine
Screening from existing database of Resumes in Headstart
Making lots of 15-20 shortlisted candidates
Providing these lots to Junior Executive Talent Acquisition
Explaining the job description to junior executive

18. Job of A Junior Executive Talent
Acquisition
Cold calling the shortlisted candidates
Explaining them about the whole job description & company's details
Getting their professional details just to confirm whether the details in resume is updated or not
Noting down key points like notice period, current salary, area of expertise, total experience, fluency
If the candidate is eligible and willing to join the company then noting down these key points on his resume
Handing over these details to the data operator so that he can mention all these points at the top of the resume
Making a calling tracker to send it to the client
Coordinating the interview process if the client sends the next shortlist

19. LIST OF OPENINGS- Nitesh Singh Patel
S.No. Company's Name Designation Location
1 Kaya Skin Clinic Customer Care Executive Hyderabad, Bangalore, Mumbai
2 Siesta Hospitality Services Accounts Executive Delhi
3 Siesta Hospitality Services Housekeeping Supervisor Delhi
4 Siesta Hospitality Services Housekeeping Attendant Delhi
5 Siesta Hospitality Services Headcook Delhi
6 Krishna Consultants HR Incharge Nagpur
7 Krishna Consultants Office Assistant Nagpur
8 Krishna Consultants Operations Manager Nagpur
9 Eros Motors Sales Executive Wardha
10 Eros Motors Sales Executive Bhandara
11 Social Media Wavelength Pvt. Ltd. General Manager- Business Development Mumbai
12 Social Media Wavelength Pvt. Ltd. Account Manager- Finance Mumbai
13 Social Media Wavelength Pvt. Ltd. KPO-Executive Mumbai
14 Pushkar Real Estate Architect Nagpur
15 Teleperformance Tech Trainer Indore
16 Bellezza Salons Tech Trainer Nagpur
17 Autohanger Accounts Executive Raipur
18 Destinations Unplugged Operations Executive Mumbai
19 VN Roofing Sales Executive Nagpur, Indore
20 Shirpur Gold Refinery Manager- Factory Accounts Shirpur
21 Value Plus Financial Services Accountant Mumbai
22 Edelweiss Tokio Life Insurance Development Manager Nagpur, Indore, Raipur, Bilaspur, Bhopal

20. Company’s Name: Kaya Skin Clinic
Location: Mumbai, Hyderbad, Bangalore
Job Designation: Customer Care Executive
Salary Scale: 1.8-2.75 Lacs per annum
Job Description:
• To handle the front office work such as attending the customers coming to the clinic
• Billing
• Demonstration of products and explanation of services
Eligibility:
• Minimum a graduate in any stream
• Minimum 1 year experience in selling any product or service
• Candidate from same industry exposure preferred
• Fair Skin with no marks or pimples on skin
• Smart personality with good fluency in English
• Ready to work on Weekends, can take one day leave in weekdays
• Ready to go for pre job training to Mumbai for 3-4 weeks
• Working Hours- 10 A.M.-6 P.M.

21. The Experience
Kaya Skin Clinic is a sister concern of Marico Group. They expertise in skin treatment specially. The customer care executive (CCE)
is the front face of their clinic. They always look for a smart female candidate whose own skin is pretty clear and fair.
I called approximately 700 candidates for this opening in Hyderabad and Bangalore and some in Mumbai as well. There were very
few candidates who fulfilled all the criteria. Some major issues present were:
 Not ready for going to Mumbai for training
 There were many Christian candidates who were not comfortable to work on Sundays.
 Skin issue
 Many of the candidates were not graduates as well and this point couldn’t get noticed because they didn’t mention in the
resume.
 A lot of calls were unanswered as many of them were working in retail sector hence sometimes they were not able to receive
the calls during working hours
Out of 700 candidates only 10 finally went for the interview and the process is still on.

22. Company’s Name: Krishna Consultants
Location: Nagpur
Job Designation: Human Resource Incharge
Salary Scale: 15000-2000 per month
Job Description:
 To handle all the general HR related work
 Training programs for employees
Eligibility:
• Minimum 60% in 10th, 12th, and graduation, MBA in HR preferred
• 2-3 years minimum experience in HR area
• Very fluent communication
• Ability to work in a team
• Female specially married candidates preferred
• Age not more than 35 years

23. Issues Faced During The Internship
Price sensitive market of Vidarbha.
Team new to Vidarbha region hence found it difficult to find potential clients.
Filling up the vacancies not an easy task during the small span of offer.
People reluctant to pay for the hiring because of lack of awareness of complexity in good hiring process.
Lesser salary offered hence candidates are also reluctant to join.
No replacement clause creates a doubt in the minds of clients that what if the candidate leaves the organization very early.
Time period was too small to fulfill the positions.
Screening process was not done but just helped in the process in the later part of the internship.
25 positions in 15 days were very hectic to handle.
Resumes were not updated of the candidates hence sometimes created problem to know their current status.
There were many unanswered calls.

24. Recommendations for “AVSAR”
This offer period can be converted into a career fair of 2-3 days in which Headstart can collaborate with any of the leading
newspaper for media partner and can accommodate any of the local big brand like VICCO, Krishna Consultants, Max Life
Insurance, ICICI Prudential etc. as the title sponsor and can hold the fair in any of the educational institute with good proximity
and large space. This can lead to a major branding activity and new business generation as well.
The offer period can be communicated well in advance to the clients so that they can plan accordingly.
The success stories of Headstart can be communicated while approaching the clients for the same.
The turnaround time for filling up one vacancy can be told to clients so that they can understand that how fast the
organization works.
Database can be refined well in advance so that the clients can be approached easily.
Referral program for the clients can be run.
Loyalty discount for the regular clients.
People hiring in mass can be given discount.

25. THANK YOU…