This document discusses using social media ads for hotels to drive room reservations. It highlights that over 74% of Facebook users access it from mobile devices. It then promotes using Facebook's Power Editor for ad campaigns, which allows setting budgets, schedules, bidding, targeting, placements, and duplicating/bulk editing ads. Metrics show a Facebook ad campaign generated $1,314 in revenue with $42.49 in spending for a 30:1 return on investment. A Twitter ad campaign generated $795 with $25 in spending. It concludes by encouraging starting small with social ads, testing multiple ads, and provides additional resources.

1. Heads In Beds
Driving Room Reservations
With Social Ads
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3. You Don’t Reach Fans Here…
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5. “Over 74% of Facebook’s daily
users access the platform
from a mobile device.”
@tylerjanderson
Source: thenextweb.com

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12. You are competing against my
family for visibility in my newsfeed
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14. “People told us they wanted to see
more stories from friends and Pages
they care about, and less
promotional content.”
@tylerjanderson
- Facebook (11/14/14)

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16. Revenue Generated:
$1,314
Total Ad Spend:
$42.49
ROI = 30:1

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20. Advertising on Facebook
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21. You’re a social media marketer,
grow up and use PowerEditor
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22. facebook.com/ads/manage/powereditor
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25. Campaigns / Ad Sets / Ads
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Ad Set:
- Budget
- Schedule
- Bidding
- Targeting
- Placement
Ad:
- Creative

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31. Pros to Power Editor
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• Tags
• Bulk Editing
• Duplicating
• Dayparting
• Saved Audiences
• Custom Audiences
• Lookalike Audiences

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Twitter Ads

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Revenue Generated:
$795
Total Ad Spend:
$25

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Takeaways
• Just get started, even if it’s a small budget
• Create multiple ads and A/B test
• JonLoomer.com

39. @tylerjanderson
Questions?
casualfridays.com/subscribe
ScoreboardSocial.com
Promo Code: TA20
tyler@casualfridays.com