A PR campaign to celebrate women by sharing encouraging stories of inspirational women on the occasion of International Women's Day 2018.

1. SHE MADE IT HAPPEN
International Women’s Day 2018

2. PR Company Name: New Vision Global
Company Profile:
New Vision Global is a public relations company
gaining attention for its brands and organizations
worldwide by engagement to raise awareness, build
influence and make an impact with our creative
thinking.

3. Client: Let’s Educate Children In Need (LECIN)
Client Profile:
LECIN is a youth led organization that works with
children from low income communities of Delhi and
aims to develop their interpersonal, intrapersonal as
well as thinking skills.
http://www.lecinindia.org/

4. Campaign Name: She Made It Happen
Objective:
 To celebrate women by sharing encouraging stories of
inspirational women.
 To promote the organization and enhance brand image.
 To engage more volunteers to join the organization and work
for the development of the society.

5. Strategy:
She Made It Happen is an online campaign which was
organised on social media platforms (Facebook,
Instagram and WhatsApp). People were invited to share
stories of women who inspired them. These stories were
be shared on the Facebook page of Let's Educate
Children In Need. Five entries with best content
(decided by jury) and maximum likes/reactions were
awarded gift hampers made by underprivileged
women.
Media: Social Media
Target Audience: People using social media
Campaign Duration: 28th Feb- 8th Mar 2018
Campaign hash tag- #SheMadeItHappen

6. ACTIVITY CALENDAR
1. Create a Google Form to receive the stories. 11th Feb 2018
2. Develop content for an invitation message with the form
link.
11th Feb 2018
3. Create Facebook event and send invitations to everyone. 13th Feb 2018
4. Circulate the invitation message on social media (Facebook,
Instagram, Whatsapp).
13th Feb- 5th Mar 2018
5. Sponsors Promotion. 17th Feb- 28th Feb 2018
6. Share the inspirational stories on client’s Facebook page. 28th Feb- 6th Mar 2018
7. Arrangement for delivery of items of hampers from the
sponsors.
3th Mar- 6th Mar 2016
8. Prepare the hampers. 6th Mar- 8th Mar 2018
9. Announce the winners. 8th Mar 2018
10. Deliver the hampers to the winners. 8th Mar- 10th Mar 2018

7. ITEMS IN HAMPER
 Participant’s story printed on LECIN’s Letter Head
 Handmade bathing soap
 Handmade toothpicks
 Key chains
 Paper bag
 Cloth envelope
 Brochure (LECIN)
 Pamphlet (Yein Udaan)

11. INVITATION MESSAGE

12. SPONSORS PROMOTION

13. PARTICIPANT ENTRY

14. PARTICIPANT ENTRY

15. ANNOUNCEMENT OF WINNERS

16. CAMPAIGN STATISTICS

17. Total campaign reach: 1,085
Total responses: 26
2.39% of the reached people
responded to the campaign.

18. 556 men and 529 women were reached.
60.3% of the reached people were from the
age group 18-24.

19. 62.1% views were from Computer while
37.9% views from mobile.