Hasselblad wanted to engage its global network of photographers so it commissioned Skylab to develop an online video platform called Hasselblad TV. Skylab created over 240 films from Hasselblad's exclusive archive and educational content to populate the multi-lingual platform. The platform saw extremely high traffic from over 4,000 cities in 140+ countries in its first couple days, dramatically impacting Hasselblad's engagement with photographers worldwide.
Back in the 19th century, Kodak disrupted photography. About 100 years later, the company became lost ground due to the same forces when digital imaging started to prosper.
Back in the 19th century, Kodak disrupted photography. About 100 years later, the company became lost ground due to the same forces when digital imaging started to prosper.
Disruptive Innovation, Kodak and digital imagingChris Sandström
The 'full' (long!) story about how Kodak got in trouble and how the challenges were handled... I put the other chapters together into one document, in case you just want to embed one slideshow.
Disruptive innovation, smartphones and the decline of NokiaChris Sandström
Apple’s IPhone was first revealed in January 2007. Out of curiosity I pondered through Nokia’s quarterly presentation slides in the years 2007-2010 in order to get a better idea about how they related to the ongoing shift from feature phones to smartphones. While such a brief and shallow review will not give the full picture of Nokia’s response, it might still reveal something.
See Now, Buy Now, Print Now: How 3D Printing is Transforming the Fashion Indu...Amanda Cosco
3D printing is growing in popularity, but how will it impact the fashion industry? In this presentation delivered to the Hong Kong Productivity Council, I share my thoughts on how 3DP and AM (additive manufacturing) are transforming all aspects of fashion, from the way designers prototype to the ways garments actually are manufactured. In this presentation, I provide an overview of additive manufacturing today and then look at examples from popular culture to show how the technology is making its way into mainstream consciousness. I explore some 3DP fashion pioneers, including Iris Van Herpen, Anouk Wipprecht, Danit Peleg, Behnaz Farahi, Neri Oxman, and more to highlight both the possibilities and limitations of this new medium. Aside from costume and concept pieces, 3D printing is actually being used for commercial products. As such, I look at how the technology is appearing in consumer products in fashion and beauty. I illustrate the fashion opportunity for 3DP—mainly, the ability to produce custom products on demand in micro-factories closer to home, as well as regard some of the very real challenges facing designers. I close by looking into the future of 3DP for fashion, arguing that just as the spacesuits of astronauts enabled humankind to explore new environments, the 3DP fashions of the future will push us into a new kind of existence.
About the importance to sustain sustainability, circular economy, innovation.
Experiences, examples, best attitudes to pursue the goal of the sustainability
slides I thought and design to inspire
Kind Innovation
Be Human - Think Wide Open - Do Smart and Play
Build and distribute mixed reality experiencesSoraya Jaber 💜
Masterclass, AWE 2019, 30th May presented by Soraya Jaber, CEO and Co-founder of Minsar, and VP of VR/AR Association Paris Chapter. The very first worldwide conference to be broadcast through VR.
Disruptive Innovation, Kodak and digital imagingChris Sandström
The 'full' (long!) story about how Kodak got in trouble and how the challenges were handled... I put the other chapters together into one document, in case you just want to embed one slideshow.
Disruptive innovation, smartphones and the decline of NokiaChris Sandström
Apple’s IPhone was first revealed in January 2007. Out of curiosity I pondered through Nokia’s quarterly presentation slides in the years 2007-2010 in order to get a better idea about how they related to the ongoing shift from feature phones to smartphones. While such a brief and shallow review will not give the full picture of Nokia’s response, it might still reveal something.
See Now, Buy Now, Print Now: How 3D Printing is Transforming the Fashion Indu...Amanda Cosco
3D printing is growing in popularity, but how will it impact the fashion industry? In this presentation delivered to the Hong Kong Productivity Council, I share my thoughts on how 3DP and AM (additive manufacturing) are transforming all aspects of fashion, from the way designers prototype to the ways garments actually are manufactured. In this presentation, I provide an overview of additive manufacturing today and then look at examples from popular culture to show how the technology is making its way into mainstream consciousness. I explore some 3DP fashion pioneers, including Iris Van Herpen, Anouk Wipprecht, Danit Peleg, Behnaz Farahi, Neri Oxman, and more to highlight both the possibilities and limitations of this new medium. Aside from costume and concept pieces, 3D printing is actually being used for commercial products. As such, I look at how the technology is appearing in consumer products in fashion and beauty. I illustrate the fashion opportunity for 3DP—mainly, the ability to produce custom products on demand in micro-factories closer to home, as well as regard some of the very real challenges facing designers. I close by looking into the future of 3DP for fashion, arguing that just as the spacesuits of astronauts enabled humankind to explore new environments, the 3DP fashions of the future will push us into a new kind of existence.
About the importance to sustain sustainability, circular economy, innovation.
Experiences, examples, best attitudes to pursue the goal of the sustainability
slides I thought and design to inspire
Kind Innovation
Be Human - Think Wide Open - Do Smart and Play
Build and distribute mixed reality experiencesSoraya Jaber 💜
Masterclass, AWE 2019, 30th May presented by Soraya Jaber, CEO and Co-founder of Minsar, and VP of VR/AR Association Paris Chapter. The very first worldwide conference to be broadcast through VR.
2. Hasselblad is a global leader in
manufacturing medium format
cameras for the world's best
professional photographers.
Their heritage defines the history
of photography itself, including
Hasselblad cameras being used
to photograph man's first steps
on the moon.
As a forward-thinking company,
Hasselblad wanted new ways to
engage its global network of
photographers. Skylab was briefed
to develop an innovative digital
solution to inspire and educate
photographers worldwide.
The Solution
Hasselblad tv (HTV) - a multilingual
online video platform built with our
MediaTank technology.
We'vebeenworkingwithHasselblad
fornearlytwoyearstobringthis
projecttofruition.HTVallows
Hasselbladtobroadcastitsexclusive
archivematerialas“StillsinMotion",
givingusersarare,behindthescenes
glimpseintotheworldofcutting-edge
photography.
Highlightsincludefootageof
hotoshootswithA-listcelebrities,
including…
MartinScorsese,ChristopherWalken,
JamesBluntandTomJones.
andmaterialfromphotoshoots
forprestigiousglobalcompanies
suchas…
Bugatti,FerrariandChanel.
Thesitealsohouseseducational
andtrainingvideosforaspiringand
professionalphotographers,who
wanttolearnhowtouseHasselblad
cameras,lensesorsoftware.
Aswellasdesigningandbuilding
theplatform,Skylab,togetherwith
theHasselbladteam,createdan
enormous240filmsfromscratchto
populateHTV.Thefilmswerecreated
inEnglish,French,Italian,German,
SpanishandChinese.Developedfor
Mac,PC,iPhoneandiPaddevices,
HTVstreamsHDvideoacrossa
massivelyscalable,globalcontent
deliverynetwork.Thismeansitcan
withstandveryhighlevelsofactivity
andsuddentrafficsurges.
Toensureglobalreach,theplatform
offersmulti-lingualchannels,including
French,German,Italian,Spanishand
Chinese,makingHTVanawesome
multi-lingualshowcaseforSkylab
andMediaTank.
Abespokeuseruploadfacilityalso
allowsphotographersaroundthe
worldtosubmittheirownvideos
andjointhecommunity.
TheResult
Theresultsspeakforthemselves.
Theimpactinthefirstcoupleof
dayssincelaunchhasbeendramatic;
HTVhasattractedextremelyhigh
trafficlevelsfromover4,000citiesin
over140countriesaroundtheworld,
withverydeeplevelsofengagement.
.
credentials
case study//
3.
4.
5. Chris Russell-Fish
Global Sales
and Marketing Director
Hasselblad
Describestheprojectas“extremely
excitingforHasselblad,ourcustomers
andtradepartners”
“Skylabhasproducedacomprehensive,
state-of-the-art,standaloneeducationand
researchtoolforHasselbladenthusiasts
aroundtheworld.“
testimonial//
credentials
