The English Lacrosse Association is responsible for managing the sport of lacrosse in England across all ages and programs. They came to Skylab wanting to build a website to promote the sport and make lacrosse a major team sport in England. Skylab developed a custom membership platform, integrated an online magazine and video content, and added tools for social media, finding local clubs, and purchasing equipment to help grow the sport's fanbase and participation. The new website provides a digital hub for lacrosse fans and gives the association modern tools to manage and increase interest in lacrosse in the UK.

1. case study//
English Lacrosse
Website & Lacrosse TV
credentials

2. The English Lacrosse Association
is responsible for managing the
sport of Lacrosse in England
including both male and female
Lacrosse across all age groups
as well as camps, Pop Lacrosse,
INTO Lacrosse and Team England.
English Lacrosse has
a long-term vision…
To make Lacrosse one of the
major team sports in England
by substantially increasing
participation for all.
They came to Skylab with
a straight forward request:
“How can we build a website that
will focus on community, bring our
top athletes forward as heroes and
representatives of the sport and
overall make people excited about
playing Lacrosse?”
To meet the goals of English
Lacrosse, Skylab focused on
the following areas:
A custom membership platform
was developed to help English
Lacrosse manage the vast network
of Lacrosse participants such
as coaches, players and fans.
Skylab integrated the Lacrosse
Talk magazine into the new
website, adding fixtures, events,
images and video content to help
give Lacrosse fans in the UK an
online home to share experiences.
Social media is at the core of the
website and adds value as well as
deepens the engagement between
the NGB and the community.
ClubFinder was introduced to
give website visitors easy access
to the various clubs located
around England.
In order to help revenue generation,
an e-commerce system was
integrated with the website to help
English Lacrosse provide visitors
with access to quality Lacrosse
equipment as well purchase
courses and camps.
Lacrosse TV was integrated
with the website using Skylab’s
MediaTank video platform to
give English Lacrosse the tools
necessary to manage and deliver
high definition video to the visitors.
Skylab reached into their vast
experience with National Governing
Bodies and developed a new website
and design for the English Lacrosse
Association to bring an up-to-date,
modern and engaging website
that is capable of showing off the
energy and passion of the sport.
case study//
credentials
Fans of Lacrosse now have a
new digital hub to call their own.
“

4. testimonial// Caroline Royle
Marketing Manager
English Lacrosse
“Skylab have matched the requirements
of English Lacrosse with digital functions
to provide real solutions to organisational
challenges. The digital hub has been
conceived to grow with the organisation,
we know what investment will be required
in the medium term to ensure our longer
term digital vision is achieved.”
“We knew that English Lacrosse needed
the tools to show the passion and energy
behind lacrosse in the United Kingdom
and the ability to manage and increase
interest in the sport.
With a custom solution including an
eCRM and content delivery platform
like MediaTank we were sure that it
was the right combination of tools
to make that happen.”
David Shuttleworth
Chief Executive
English Lacrosse
credentials