2. Its vast content spans over
an impressive c.56,000 pages
Their unashamedly commercial
strategies and solutions are truly
innovative and have successfully
driven awareness, engagement,
participation and revenue for both
new and existing revenue streams.
SkylabandBritishSwimminghave
sharedalongtermpartnershipsince
2009,actingastheorganisation’s
‘digitalguardians’andlongtermdigital
partner.Thispartnershiphasraised
theorganisation’sonlinepresenceand
helpedBritishSwimmingdeliverthe
London2012legacyaswellasworking
towardsshapingtheirfuture.
Keytothispartnershipisworking
alongsidetheorganisation’skey
sponsor,BritishGasandtheprovision
ofascalableplatformwhichcan
continuetosupportoneoflargest
growingeventsintheswimming
calendar.The2012BritishGas
SwimmingChampionships.
Skylabdeliveredavisionthatfocused
ontheathletes,invitingswimming
fanstogetupcloseandpersonal
withtheirfavouriteswimmingstars.
TheLockerRoom:Ahighimpact,
interactivemicrositethatdeliversstats,
factsandpersonalinformationabout
thestars,includingathleteblogsand
Q&Asessions.Additionally,visitors
wereencouragedtorelivethepast
gloriesinadedicatedvideoarchive,
deliveredbySkylab’sinnovativevideo
platformMediaTank.
BarryWade,
Webmanager,BritishSwimming
comments…“Theresponsetothe
micrositehasbeenphenomenal.The
micrositehasreallyhelpedusbring
thiseventtolifeandengagewithmore
swimfansacrossthecountry.”
Poolfinder:Hadoneobjective,to
createawarenessforlocalpools
anddriveparticipation,therefore
improvingthehealthofthosethatdo
swimandencouragementtothose
whoareyettoengageinthisactivity.
MySwimming:Isaninnovative
personaliseddashboardthatpulls
contentfromacrossthesite,where
theusercantailortheir‘swimming’
experienceaccordingtotheirinterests.
Behaviouralmonitoringandreporting
allowstheorganisationtobetter
understandtheneedsoftheuser
andthereforeservebettercontent.
Providingcommercialopportunities
fortheorganisationandexposing
eventsandactivitiestotheenduser
atthesametime.
Ourapproachtodigitalstrategyandthe
ambitionoftheteamcementsthedrive
andmotivationrequiredtocontinually
supporttheNGBoverthenext3years
andbeyond.Skylabstrivetoseekout
newandinnovativewaystohelp
increaseawarenessandparticipation,
whilstidentifyingfurtherrevenue
streamstosupporttheorganisation
asawhole.
JaneNickerson,COO,
ASAandBritishSwimming
comments…“Theirunashamedly
commercialstrategiesandsolutions
aretrulyinnovativeandhave
successfullydrivenawareness,
engagement,participationand
revenueforbothnewandexisting
revenuestreams.
Theresultshavebeentransformational
bothforBritishSwimmingandforour
sponsors.Forexample,Skylabhave
createda56,000pagewebsite,now
managedbyateamofupto75
contributors,thatregularlyserves
over1.7millionpagespermonthto
over600,000visitors.Theyhavehelped
togrowourtrafficbyover10times
sincelaunch.Apartfromcreatingthe
awardwinningSwimFitapplication,
Skylabhavecreatedoneofthebest,
ifnotthebest,onlineresourcefor
swimminginformationintheworld.
Asaresult,wearecurrentlyinthe
processofextendingtherelationship,
signingafurther3yeartermand
Iamdelightedtoofferawhole
heartedrecommendationfortheir
servicestoanyorganisation.
case study//
credentials
Jane Nickerson
Chief Operations Officer
ASA
“
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12. Jane Nickerson
Chief Operations Officer
ASA/British Swimming
testimonial// Skylab have worked with British Swimming as our digital
partner from 2009 to 2013. We have shared a long term
partnership of true collaboration that has significantly
elevated the organisation’s online presence. Skylab act
as digital guardians and have become trusted partners
over time, helping us to deliver our London 2012 legacy
and helping to shape our 2020 Vision.
The scope and ambition of their long term digital strategy
is excellent. Their work for us has encompassed a broad
range of solutions including websites, web apps, online
video for desktops, tablets, mobiles and connected
TVs. This includes the innovative Swimming TV platform -
delivering swimming video content globally 24/7, which
has added ‘broadcaster’ to the organisation’s list of
services to the sport.
Their unashamedly commercial strategies and solutions
are truly innovative and have successfully driven awareness,
engagement, participation and revenue for both new and
existing revenue streams.
The results have been transformational for British
Swimming. For example, Skylab has created a 56,000 page
website, now managed by a team of up to 50 contributors,
that regularly serves over 1.7 million pages per month to
over 600,000 visitors. They have helped to grow our traffic
by over 10 times since launch. As well as creating the
award winning Swimfit application, Skylab have helped
us developone of the best, if not the best, online resource
for swimming information in the world.
As a result, we are currently in the process of extending
the relationship, signing a further three year term and I
am delighted to offer a whole hearted recommendation
for their services to any organisation.credentials
