About the importance to sustain sustainability, circular economy, innovation. Experiences, examples, best attitudes to pursue the goal of the sustainability slides I thought and design to inspire Kind Innovation Be Human - Think Wide Open - Do Smart and Play

1. CIRCULAR SUSTAINABILITY
(sustain it!)
Alessio Cuccu
Innovation consultant

2. Innovative Materials Consultancy
www.matech.it
R&D Project Manager
Materials Research
(2001 – 2010)
Design Furniture Manufacturing
www.lago.it
CEO Assistant
(2014 – 2017)
R&D specialist
(2010-2014)
Cross experiences and disciplines

3. Lessons learned
RESEARCH
DEVELOPMENT
LEAN STARTUP
(MVP and PIVOT)
MATERIALS ENGINEERING
TECH TRANSFER
SCOUTING & MATCHMAKING
(feasability)
STRATEGY
INNOVATION
FORESIGHT
DESIGN THINKING
SCENARIOS & PERSONAS
SUSTAINABILITY
LCA & CIRCULAR DESIGN
(desirability)
BUSINESS
EXECUTION
BUSINESS MODEL
LEAN PRODUCTION
AGILE & SCRUM
ENGINEERING
PRODUCTION TESTING
REGULATIONS COMPLIANCE
(viability)

4. FUNCTION
material design
Source “Materials selection in mechanical design” - prof. M. F. Ashby
MATERIALS SHAPE
PROCESS

5. INNOVAZIONE
VIABILITY
(BUSINESS)
FEASIBILITY
(TECH)
DESIRABILITY
(HUMAN)
design thinking
Source “IDEO”

6. WHO WE ARE?
(from a professional POV)
1min.

FIRST NAME

LAST NAME

ROLE

COMPANY DEPT.
(HR, finance, Operation, R&D,
Mrktg, Sales, … )
GAME 1 (POST-it Giallo)

7. GAME 1 (POST-it Giallo)
Business
Executive
Master class
Bio-materials and
Bio-architecture
event
Workshop for a
biomedical SME
Talk for a
industrial design
company
THE PICTURE OF A GROUP

8. Two professional experience
2001 2011

9. “LAST TIME WE FOLLOW THIS WAY’”
(nobody could tell you that)
NEVER DONE BEFORE
Management and development of a new product

10. Do I know from where to start?
(method)
Do I believe it possible?
(mindset)
How much I would make it?
(motivation)
few enough much
X
X
X
from “A Beautiful Constraint”- A.Morgan & M. Barden
attitude (VICTIM)

11. abbastanza
X
X
X
from “A Beautiful Constraint”- A.Morgan & M. Barden
… COMINCIARE!attitude counts (TRANSFORMER)
Do I know from where to start?
(method)
Do I believe it possible?
(mindset)
How much I would make it?
(motivation)
few much

12. #books, travel’s friends

13. a new idea needs: TIME, ENERGY and EFFORT

14. “why” n°1 - design or invention
from “Better by Design” by Timothy Prestero
1 bilion need X:
(i.e clean water)
Specifiy the
technology
Develop the
product
Find the user,
market
Develop
the product
Define the
requirements
Specify the user,
Context & need
INVENTION APPROACH
DESIGN APPROACH

15. from “Thoughts on simplicity” by John Maeda
“why” n°2 - technology or humanism

16. “why” n°3 - technology or biology
from “TRIZ Evolutionary Trends in Biology and Technology: Two Opposites”
by N. Bogatyrev, O. Bogatyreva – University of Bath

17. Decisions must be taken in a faster changing world ...
photo by Alessio Cuccu

18. … and digital interrupted

19. Information overload
“INFORMATION”
A personal search for useful infos
“INONDATION”
Non-stop unuseful and unwanted infos
vs

20. 21 minutes
x 21
798 milioni
di messaggi Whatsup
378 milioni
di messaggi
3,9 miliardi
di email spedite

21. I want it now!
“IMMEDIACY”
we ask for ‘right now’
taking speed for granted
“IMPATIENCE”
Looking for ‘always before’
we reach divisive velocities
vs

22. We must remember: “now” has different time!
APP
NEW PRODUCT
to develop a new mix with existing materials and technologies
to develop totally new materials and technologies
3 months to develop an
3 years to develp a
3x5 years
3x10 years

23. About the “gynormous” effort toward sustainability
photo by Alessio Cuccu

24. why?

25. why?
https://edition.cnn.com/2019/02/25/health/climate-change-boiling-frog-study/index.html
CNN – 25 Febbraio 2019

26. A manifesto for sustainable development (UN)

27. Sustainable materials & design (two direct experiences)
2008 2010
photo by Alessio Cuccu

28. 2006
#books
1999

29. “unsustainable” overload of sustainable labels

30. Sustainabiliy must be sustained
https://www.linkedin.com/pulse/la-sostenibilita-da-sostenere-alessio-cuccu/

31. eyewear (2018)

32. https://www.ellenmacarthurfoundation.org/assets/downloads/publications/A-New-Textiles-Economy_Full-Report.pdf
circular economy (textile economy report)

33. technology and recycling
photo by Alessio Cuccu

34. biology (Central Saint Martins school - 2019)
photo by Alessio Cuccu

35. data (8th Future Fabrics Expo - London)

36. Organic nature – Veg leather (8th Future Fabrics Expo - London)
photo by Alessio Cuccu
20 years of R&D

37. Food waste used as colour pigments (8th Future Fabrics Expo - London)

38. Food waste (Andrea Liu - Central Saint Martins school - 2019)
photo by Alessio Cuccu

39. Fabrics certification 2018 (7th Future Fabrics Expo - London)
https://www.linkedin.com/pulse/la-sostenibilita-da-sostenere-alessio-cuccu/

40. Fabrics certification 2019 (8th Future Fabrics Expo - London)

41. Trend 2019: sustainable retailer (8th Future Fabrics Expo - London)

42. Certification (from building and construction world)

43. Building Revolutions: Applying the Circular Economy to the Built Environment - David Cheshire – AECOM – RIBA 2016
circular economy (building & construction world)

44. best case studies (from LONDON BUILD EXPO 2018)

45. BREEAM (from LONDON BUILD EXPO 2018)

46. bloomberg’s HQ (from LONDON BUILD EXPO 2018)

47. bloomberg’s HQ (from LONDON BUILD EXPO 2018)

48. Building Revolutions: Applying the Circular Economy to the Built Environment - David Cheshire – AECOM – RIBA 2016
materials
Il processo di
selezione

49. circular london

50. sprawl city
IN THE FUTURE
CITIES WILL BE
THE MAIN SOURCE
OF MATERIALS
photo by Alessio Cuccu

51. demolition waste convetered

52. The value of waste (OSB)
photo by Alessio Cuccu
photo by Alessio Cuccu photo by Alessio Cuccu
photo by Alessio Cuccu

53. The value of waste (algae, wood, leaves)
photo by Alessio Cuccuphoto by Alessio Cuccu
photo by Alessio Cuccuphoto by Alessio Cuccu

54. natural insulation

55. Straw bale

56. Straw insulation

57. cork
photos by Alessio Cuccu

58. Self growing building

59. biologic
photo by Alessio Cuccu photo by Alessio Cuccu

60. biofilic
photo by Alessio Cuccu

61. New colours
photo by Alessio Cuccu photo by Alessio Cuccu
photo by Alessio Cuccuphoto by Alessio Cuccu

62. Trend: sustainable colours (Global CMF forecast by Colourhive – Surface Design show London
2019 )

63. The relevant IDEA you would like to develop in the future
2 min.

IDEA’s NAME

DRAWING

DESCRIPTION
(5 words on the back of the POST-IT)

IDEATOR’s NAME

YEAR of RELEASE
GAME 2 (POST-it verde)

64. TIME, EFFORT, ATTENTION, PATIENCE and ...
FOCUS
GINORMOUS
EFFORT
TAKE
YOUR
TIME

“NEVER DONE BEFORE”

DRAWING

DESCRIPTION
(5 words on the back of the POST-IT)

IDEATOR’s NAME

YEAR of RELEASE

65. … LET’s START!
R. Sennett: ethics for the city R. Botsman: TRUST Danny de Vito
Queen-Bohemian Rhapsody PremiereS.Sinek: the infinite game
Meeting
memories
2018-19

66. ‘There is an entire section in the bookshop called "self-help."
What we really need is a section called "help others."’
S. Sinek
Alessio Cuccu
Chief Kindness Officer