2. When it comes to cooking, the
internet is the best thing since
sliced bread. For would-be
chefs everywhere there is instant
access to some of the best cooking
techniques, latest cooking products
and mouth-watering meals.
‘Turn on your creativity’ by Breville’
Delivers an online cookbook mixing
informative and instructional content
with an extensive recipe section
organised by some of the best chefs
in the industry.
Turn on your creativity excels by
delivering high quality imagery,
instructional and insightful video
content, easy to understand and plan
recipes and masterclass content that
takes you from part-time line cook
to sous chef in minutes.
Breville needed a platform that
could move their pre-existing online
cooking magazine to a new, modern
and easily accessible online space.
Skylab fulfilled Breville’s needs by
providing a platform that:
• Enables their team to deliver
content in the most engaging
way by using cutting-edge
publishing tools.
• Is fully responsive which means
no matter what device is used
o visit the site, such as a tablet,
mobile or desktop computer,
the visitors get the best possible
experience.
• Acts as a free resource that
provides its audience with a
wealth of interesting, useful
and exciting information to
help its users get the most
out of their kitchens.
• Organises content in a vast
number of ways including by
ingredient, occasion, cook time,
serves and cuisine making it
simple to find the perfect recipe.
• Allows visitors to register for
accounts enabling them to
collect, share and view their
favourite recipes.
• Integrates seamlessly with
MediaTank to host, categorise
and share embeddable video
content anywhere on the internet.
• Enables visitors to have direct
access to video content including
recipes, product videos and
instructional content.
‘TurnonyourcreativitybyBreville’
providestheidealplatformfor
movingBreville’scontenttoamore
accessibledigitalplatform.Theteam
canmanagethewebsitein-houseand
haveextensiveroomtogrowthesite
withouteverworryingaboutrunning
outofspace.
Asthewebsiteisbuiltonaresponsive
platformthere’salsononeedtoworry
aboutamobileordevicespecific
versionofthesite.
Turnonyourcreativityisanall-in
-onecookingexperienceplatform
andprovideaninexhaustiblecontent
publishingplatformforBreville.
credentials
case study//
6. James Sizer
Communications Manager
Breville
“Skylab’s delivery of ‘Turn on your creativity’
moves us into a digital space that provides
significant benefits including the ability to
be managed in-house, the ability to grow
and serve as a platform for delivering high
quality content.”
testimonial//
credentials
