Pomegranate Kitchens aims to expand its revenue and consumer base by targeting individual lunch delivery customers and providing in-office catering to corporate partners interested in philanthropic initiatives. The marketing plan focuses on increasing awareness of Pomegranate Kitchens' unique value proposition of providing healthy, delicious food while supporting social causes like refugee resettlement. The targets include individuals concerned with social issues and corporate and government customers seeking to incorporate ethical practices into their business.