This presentation tied for first place in the McKinsey Agility Hackathon. The framework presented in this presentation is an adaptation of Eric Reis's Lean Startup Methodology.

1. By: Marquis Cabrera
Founder and CXO, Physiocare.io
April 29, 2016
Any use of this material without specific permission of McKinsey & Co. or Physiocare.io is strictly prohibited.
HOW TO RAPID PROTOTYPE WITH YOUR CUSTOMERS?

2. Hypothesis
Codify
Objectives
(Ongoing)
Come up with
2-3 Ideas for
Improvement
Collect and
Analyze Data
Minimum
Viable Product
Define Key
Performance
Indicators
Identify
Delivery
Channels
User Testing
Build
MeasureLearn
(Improve) (Product)
(Analyses)
Framework: How to rapid prototype with your customers?
Client / Internal
Feedback
1
3
Created by: Marquis Cabrera Disclaimer: Only use with permission of McKinsey Agility Hackathon Team.
2

3. EXAMPLE: PHYSIOCARE.IO

4. 4
Growing Problem
4Ι
120.78% increase in 10 years

5. What is missing?
Annual check-ups and physical
exams for musculoskeletal health are
not currently taking place.
QUESTION: Since a normal part of everyday health living is completely ignored, can doctors of physical
therapy function as a musculoskeletal primary care provider and fill the gap?

6. Hypothesis
Create 60
minute exam
+ Center around
client fitness goal
(i.e. decrease low
back pain)
NPS: 82%
30 minute exam
# of sign-ups
# of customers
who pay $50
Fitness gyms /
wellness
studios
# 15 paying
clients
Build
MeasureLearn
(Improve) (Product)
(Analyses)
Framework: How to rapid prototype with your customers?
“We really like
medically-oriented
workout plans!”
1
3
Created by: Marquis Cabrera Disclaimer: Only use with permission of McKinsey Agility Hackathon Team.
2

7. QUESTIONS?