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A REVIEW OF MARKETING - I
HARSHAD SHRIKHANDE
MARKETING - UNDERSTANDING IT!
Hey, please take
this yellow donor

I
Let’s move on

v

Hey, I want a
blue donor

II

Grouping the Needs

Target

III

Why do you want a blue
donor? Why do you feel
so ? Why do you…….

Need
1

Need
2

Need
3

N1

N2
Always
there

MARKETING - UNDERSTANDING IT!
Securing
Life

Perception 1

Fight it out

Perception 2

V

Option 1

………

Option 2
.
.

………...

IV

When to
launch?
VI
MARKETING – TO PUT IT CRISPLY!
Correct Definition of the market is a key
Understanding the expectations of the customers and priming
them is important

Happy
Teacher’s
Day 

 Price can’t be the main focus ; Building a relationship with the
customer is important

What this course has given us
The realization of importance of persistent thinking when battered
persistently with questions.

The motivation to think in a sharper way than before.
 Plenty of joyous moments to remember.

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What Marketing is in just 3 slides!

  • 1. A REVIEW OF MARKETING - I HARSHAD SHRIKHANDE
  • 2. MARKETING - UNDERSTANDING IT! Hey, please take this yellow donor I Let’s move on v Hey, I want a blue donor II Grouping the Needs Target III Why do you want a blue donor? Why do you feel so ? Why do you……. Need 1 Need 2 Need 3 N1 N2
  • 3. Always there MARKETING - UNDERSTANDING IT! Securing Life Perception 1 Fight it out Perception 2 V Option 1 ……… Option 2 . . ………... IV When to launch? VI
  • 4. MARKETING – TO PUT IT CRISPLY! Correct Definition of the market is a key Understanding the expectations of the customers and priming them is important Happy Teacher’s Day   Price can’t be the main focus ; Building a relationship with the customer is important What this course has given us The realization of importance of persistent thinking when battered persistently with questions. The motivation to think in a sharper way than before.  Plenty of joyous moments to remember.

Editor's Notes

  1. Showing the difference between a salesman and a marketer. A Salesman would try to convince the person to take the Yellow donor whereas a marketer would simply move on and not force the person.Segmentation can be done by book as well as by simply identifying needs. Identifying the needs is a practical way to find out the clusters of needs.( questions can be asked in-depth to find out the needs)Either mass or multi-segments, single(niche) or individuals can be targeted as part of the marketing process.
  2. Positioning is creating a perception/image of your brand in the minds of the customer. Thus, the customer starts developing certain perceptions and a perceptual map is formed out of the needs and the expected performance of the brands w.r.t the needs. Here, it’s the brand that identifies its PODs and POPs and tries to differentiate itself. A small and crips Mantra can be a good ploy to channelize the internal efforts of the company in one direction. When the firm understands the competitive dynamics, it also finds ways to differentiate itself from the rest. One way of doing it can be introducing a game-changing, innovative new product. Several other ways include incremental innovation, branding differently, change in price and segments. The value proposition should be a part of this stage. So, the way to differentiate in this case can be bringing out new products in the market, developing existing products, getting more customers to use your product and so on. Changes at organizational level are creating new budget , creating cross – functional teams, crowd-sourcing and so on. So, constant innovation can lead to success for the organization. Time-to-market always plays an important role in marketing the product.
  3. Positioning is creating a perception/image of your brand in the minds of the customer. Thus, the customer starts developing certain perceptions and a perceptual map is formed out of the needs and the expected performance of the brands w.r.t the needs. Here, it’s the brand that identifies its PODs and POPs and tries to differentiate itself. A small and crips Mantra can be a good ploy to channelize the internal efforts of the company in one direction. When the firm understands the competitive dynamics, it also finds ways to differentiate itself from the rest. One way of doing it can be introducing a game-changing, innovative new product. Several other ways include incremental innovation, branding differently, change in price and segments. The value proposition should be a part of this stage. So, the way to differentiate in this case can be bringing out new products in the market, developing existing products, getting more customers to use your product and so on. Changes at organizational level are creating new budget , creating cross – functional teams, crowd-sourcing and so on. So, constant innovation can lead to success for the organization. Time-to-market always plays an important role in marketing the product.