Why Europeana should be more like Airbnb, another two-sided platform delivering value to it's users on BOTH sides of the service.

1. Uncensored
FIAT-IFTA Amsterdam, 23 October 2014
Harry Verwayen

3. Easy interface

4. Great images

5. Useful information

6. What do others think?

7. What do they think of you?

8. Sharing made attractive

9. Brian, Joe, Nathan

11. July 2011: Stories of
abuse (Troy Danton)

12. November 2012: Stories of
corporate responsibility

13. June 2013: Disrupting the
status quo (Nigel Warren)

14. 2014: Wallstreet darling
($10 bln market cap)

15. Brian, Joe, Nathan

16. What the founders seem most pleased about, and
what stops them being just a tour operator, is the
personal connections that their community forms.
‘When you share your space with somebody it is a
personal, meaningful experience,’ Chesky said.
!
Authenticity

17. ‘What we’re doing with Airbnb feels like the nexus
of everything that is right,’ Gebbia said. ‘We’re
helping people be more resourceful with the space
they already have and we’re connecting people
around the world. We can see ourselves doing this
for a decade to come – a generation.’
Resources

18. New currency: Trust

19. # 2
How does that relate to us?

21. Multi-sided platform

22. Multi-sided platform

23. 3: Services

24. Cultural & Creative industries 4% GDP

25. # 3
So about our apartments…

26. 11.4 million video items in Europe
Research in Online-publication of audiovisual hertitage in Europe

27. 407,641 video items (1.2%) from
344 partners

28. Only 3% of the video’s on
Europeana are ‘open’ (EU screen)

29. Less of this

30. 30

31. 31

32. More of this

34. ‘Open, unless… policies’
Polygoon/NISV, CC-BY-SA

35. # 4
People who want to use
your apartment

37. Thematic approach

38. 600.000 items, 5.000 stories,
10.0000 people

41. 2014: 6 million visits on
Europeana

45. 45

46. For CreativesThe good old portal?
2014: 63 million impressions on
external platforms
46 CC-BY 2.0 Alex (courtesy Europeana Creative WP4)

47. Video is viewed 10 times as
much as other media

48. # 4
Professionals interested in
your apartment

50. Site:

51. VanGoYourself big hit in UK

52. Europeana Beacon CC-BY-SA

53. # 5
People who have
apartments

55. Strategies, recommendations,
guidelines

56. Practical applications Advocacy

57. 40 million page views on Wikipedia

66. # 6
Housekeeping rules

67. License Data Link Object
Re-usable* DEA++ permanent
DEA+ Direct
Any in LFW DEA
300 dpi
800 pxl
400 pxl
indirect
Any in LFW
Portal lightbox Channel Education Creative Social

68. License Data Link Object
Re-usable* DEA++ permanent
DEA+ Direct
Any in LFW DEA
300 dpi
800 pxl
400 pxl
indirect
Any in LFW
Portal lightbox Channel Education Creative Social

69. License Data Link Object
Re-usable* DEA++ permanent
DEA+ Direct
Any in LFW DEA
300 dpi
800 pxl
400 pxl
indirect
Any in LFW
Portal lightbox Channel Education Creative Social

70. Use our data
Share your data
Get involved
Polygoon/NISV, CC-BY-SA

71. Thank you
Harry Verwayen

72. Toolbox (white) Replace text and
adjust size
Replace text and
adjust size
Replace text and
adjust size
Replace text and
adjust size
Replace text and
adjust size
Replace text and
adjust size