This document discusses the challenges facing SRG SSR, Switzerland's public service media organization, as it moves its operations into the digital media landscape. It provides an overview of SRG SSR, noting its regional structure, staff size, funding sources, and multi-platform offerings. It then outlines some of the challenges ("anchors" or "breakers") SRG SSR faces, such as financing, legacy content quality issues, lack of standardization, and the archive not always being seen as a core business. The document proposes equipment and strategies for SRG SSR's "boat" as it sails into the digital media sea, including developing a network of competencies, change management, platform integration, and defining a digital

1. Archive 2020
Moving into the (media) sea
Marco Derighetti, Director Operations SRG SSR

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SRG SSR at a glance
 5 Enterprise Units
 4 subsidiaries
 18 radio stations and 7 television channels
 Websites and teletext services for 4 language
regions
 6,000 staff / 5,000 full-time equivalents
 Rooted in Swiss society through 4 regional
companies
 Annual turnover of approx. 1.4 bn €
 Around 70 percent of funding from licence fees,
30 percent from commercial activities

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Mooving into the media sea

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Our sea ?

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Not so many years ago

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Today

8. Reachability for everyone
Long term saving of media heritage
Mirror of
society
Vision

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Winds, drivers
Technology
Markets content request
Legislator expectations
Digital natives

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Anchors (breakers)

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Anchors (breakers)
Old generations and rights vs. new roles and new expectations
Financing
Poor legacy quality

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Anchors (breakers)
Old generations and rights vs. new roles and new expectations
Financing
Poor legacy quality
Archive is not (always) considered as a core business

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Anchors (breakers)
Old generations and rights vs. new roles and new expectations
Financing
Poor legacy quality
Archive is not (always) considered as a core business
Lack of standards
World of classical archives: Costumer based solutions

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Equipment: what should we bring on the boat

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Equipment: what should we bring on the boat
Network of competences
Active Change management
High integration of production system
Definition of a digital strategy and a digital culture

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Technological strategy of SRG
Silos Plattforms

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Technological strategy of SRG
Infrastructure
Layer
Plattform
Layer
Application
Layer
Process
Layer
Building &
Facility
Layer
Buildings & Facilities
Networks
Datacenter- & Workplace Infrastructures
Plattforms
Business
Infrastructures
Business
Systems
Enterprise
Applications
Business
Applications
Business
Processes
Enterprise
Processes

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Archive digital strategy
1) From Silos to platforms
2) More modularization, more harmonisation
3) Reducing complexity, but only if affordable

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Archive digital strategy
1) From Silos to platforms
2) More modularization, more harmonisation
3) Reducing complexity, but only if affordable
4) Open content
 Reusability for production (rights!)
 Win-win with researches
 Agile reaction to user expectation of the general public

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What can the media industry
do for the archive community?
More usable data for the description
More integration of the archive system
More standards
Find acceptable long term data heritage without additional costs
More relevance and value consciousness of the strategical value of the
archives, not only at short time, program centered, but also in long term, as
patrimoine and public service

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What can the archive community
do for the media industry?
• No Silos anymore:
• Local: more interdisciplinarity,
be open to new ideas, other perspectives.
• International: increase collaboration and sharing of resources/Know-how/Data
and Metadata. Use standards.
• Modernity
• User orientation: the user experience matter!
• Reactivity, flexibility, agility, creativity
• Pragmatism and adaptation:
• Do not pretend perfection on the metadata, use what exists, accept imperfect
automatic detection

23. Make and try (new) things.
Make it differently.
Sail the digital opportunity