1. *
Imagine Cup 2011 Bootcamp #1

2. *
*Why think about the User
Experience?
*Introduction to User Experience
Design Concepts
*Introduction to User Experience
Design Tools
*Microsoft Expression Blend
with SketchFlow

3. *
* Technology alone can’t make great products.
* Great design requires no explanation
* http://www.microsoft.com/design

4. *

5. *
*Who are your customers? What skills and
knowledge do they have?
*What goals and tasks will they use your
product to complete?
*What assumptions are we making and how
can we verify them?

6. *
*What different sources of data can
we use to understand their
experience?
*What sources of data do we have?
(Usability studies and heuristic
evaluations are good places to start.)

7. *
* Who are your users?
* What story are you trying to share?
* How do you want them to interact with your
application? Browser? Desktop? Mobile?
* Where are they using your application? Via
Internet Explorer 9 Web Browser? Via Windows 7
Desktop? Via a Windows Phone?
* Why would they keep coming back to your site?

8. *

9. *

10. *Desktop
*Browser
*Mobile Phone
*Another Connected Device?
*

11. *At home?
*At work?
*At school?
*At a doctor’s office?
*With friends (the social
component)?
*

12. *

13. *
Microsoft Expression Blend and SketchFlow