The document discusses developing a new app for Home Depot that allows users to share DIY projects, provides inspiration for new projects, and makes purchasing supplies easier. It identifies key user groups as those interested in maker culture, handymen, DIY projects, and technology/hacking. The proposed solution is to combine elements of Pinterest, Snap Guide, and Amazon - allowing users to save, share, and purchase items needed for projects in one place. The business model would include promoted brands and a rewards program to encourage user engagement.

2. initial needs
a. Experience Home Depot in an app
b.Drive them to visit
c. Make something shareable
d.Increase audience
e.Display relationships between
people & products
f. Make getting everything you need easier

3. current app

4. Challenges
a. How to get the user to get orga-
nized?
b. How to incentivize them to share
with their friends?
c. How to inspire them to make
more?

5. Solution
We created a familiar framework: Pin-
terest meets Snap Guide with the ro-
bust search and purchase capabilities
of Amazon

6. research

7. who are our Users?
i. Maker-culture
ii. Handymen
iii. DIY
iv. Technology/ Hackers

8. wireframes

9. wireframes

10. wireframes

11. Business Model
a. Promoted brands for tool kit
b. Rewards program based on how
involved the user is with the app that
gives the user store-credit.