The document provides branding guidelines for Brighton School. It includes the primary logo with tagline, different versions of the logo without the tagline, rules around minimum logo size and clear space, specifications for wordmarks, symbols, and name badges. The document also covers typography, color palette, examples of correct and incorrect logo usage, and branding applications like letterhead, business cards, and merchandise. The principal introduces the guide as an essential tool for consistent external communications that represent the school's high standards.
Public attitudes to same-sex marriage - Scottish Public Opinion MonitorIpsos UK
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As the debate on the independence referendum intensifies, our latest poll reveals a fall in satisfaction with the First Minister although the SNP lead over Labour continues to grow.
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This document summarizes the results of a survey of 1,005 Scottish residents regarding attitudes toward devolution. Two thirds had heard of the concept of "devolution max" and a majority thought there should be a separate question on devolution max included in the upcoming referendum ballot. The survey also found that 71% of respondents supported a proposal to extend the Scottish Parliament's powers to include most taxation while remaining part of the UK.
Public Attitudes Towards Scotland's Constitutional FutureIpsos UK
Four in ten Scots voters support Scottish independence according to a recent poll, while half oppose it. Support is higher among men, younger people, those living in deprived areas, and those who have made up their minds, whereas opposition is higher among those who are more certain in their view. Support for Scottish independence has fluctuated over the past 35 years, ranging from around 20% to over 40%, influenced by events like devolution referendums and the SNP forming governments.
The Sinar Mas Group is one of the largest conglomerates in Indonesia, consisting of 6 main business pillars: agribusiness and food, real estate and development, financial services, telecommunications, energy and infrastructure, and pulp and paper. It has a diverse portfolio of companies and operations across Asia and generates over $20 billion in annual revenues. Some of its major subsidiaries include Asia Pulp and Paper, one of the world's largest pulp and paper producers; Golden Agri-Resources, Indonesia's largest palm oil company; and Sinar Mas Land, a major property developer in Indonesia and Asia. The group has a significant presence across industries in Indonesia and Asia.
ACC (Atlantic Coast Conference) Brand Standards ManualBill Smith
This document provides branding guidelines and standards for the Atlantic Coast Conference (ACC). It outlines the ACC's brand positioning, identity, and assets. The identity section displays guidelines for the primary and secondary logos in various color formats and backgrounds. Brand asset sections cover the official color palette, typography, and school-specific logos. The document provides branding guidance for uniforms, facilities, and championships. It aims to ensure consistent representation of the ACC brand across all communications and applications.
- A consistência é a chave para estabelecer, definir e reforçar a identidade de Hong Kong.
- Para manter sua identidade e integridade, a marca Hong Kong deve ser utilizada de acordo com determinadas especificações.
- Essas diretrizes incorporam as características de design da marca, além de incluir informações detalhadas sobre cor, tamanho e como e como não usar a marca.
Titulo: Hong Kong
Alunos:Angelo Tadini,Diego Jose Mosele,Fabio Nico ,Marcelo Vieira de Andrade,Sergio Henrique Peterlini Fiatkooski,
Cidade: Curitiba
Disciplina: Integração
Turma: GP2/14
Data:13-12-2015
Hora:20:30
Comentarios:
Publico até ápos a correção
Public attitudes to same-sex marriage - Scottish Public Opinion MonitorIpsos UK
Findings from the Ipsos MORI Scotland poll on attitudes towards same-sex marriage conducted on behalf of Equality Network. The poll was conducted by telephone between 7-13 June 2012 among a representative sample of 1,000 Scottish adults aged 18+.
Ipsos MORI Scotland: Satisfaction with Party LeadersIpsos UK
As the debate on the independence referendum intensifies, our latest poll reveals a fall in satisfaction with the First Minister although the SNP lead over Labour continues to grow.
Attitudes towards 'devolution max', Scottish public Opinion MonitorIpsos UK
This document summarizes the results of a survey of 1,005 Scottish residents regarding attitudes toward devolution. Two thirds had heard of the concept of "devolution max" and a majority thought there should be a separate question on devolution max included in the upcoming referendum ballot. The survey also found that 71% of respondents supported a proposal to extend the Scottish Parliament's powers to include most taxation while remaining part of the UK.
Public Attitudes Towards Scotland's Constitutional FutureIpsos UK
Four in ten Scots voters support Scottish independence according to a recent poll, while half oppose it. Support is higher among men, younger people, those living in deprived areas, and those who have made up their minds, whereas opposition is higher among those who are more certain in their view. Support for Scottish independence has fluctuated over the past 35 years, ranging from around 20% to over 40%, influenced by events like devolution referendums and the SNP forming governments.
The Sinar Mas Group is one of the largest conglomerates in Indonesia, consisting of 6 main business pillars: agribusiness and food, real estate and development, financial services, telecommunications, energy and infrastructure, and pulp and paper. It has a diverse portfolio of companies and operations across Asia and generates over $20 billion in annual revenues. Some of its major subsidiaries include Asia Pulp and Paper, one of the world's largest pulp and paper producers; Golden Agri-Resources, Indonesia's largest palm oil company; and Sinar Mas Land, a major property developer in Indonesia and Asia. The group has a significant presence across industries in Indonesia and Asia.
ACC (Atlantic Coast Conference) Brand Standards ManualBill Smith
This document provides branding guidelines and standards for the Atlantic Coast Conference (ACC). It outlines the ACC's brand positioning, identity, and assets. The identity section displays guidelines for the primary and secondary logos in various color formats and backgrounds. Brand asset sections cover the official color palette, typography, and school-specific logos. The document provides branding guidance for uniforms, facilities, and championships. It aims to ensure consistent representation of the ACC brand across all communications and applications.
- A consistência é a chave para estabelecer, definir e reforçar a identidade de Hong Kong.
- Para manter sua identidade e integridade, a marca Hong Kong deve ser utilizada de acordo com determinadas especificações.
- Essas diretrizes incorporam as características de design da marca, além de incluir informações detalhadas sobre cor, tamanho e como e como não usar a marca.
Titulo: Hong Kong
Alunos:Angelo Tadini,Diego Jose Mosele,Fabio Nico ,Marcelo Vieira de Andrade,Sergio Henrique Peterlini Fiatkooski,
Cidade: Curitiba
Disciplina: Integração
Turma: GP2/14
Data:13-12-2015
Hora:20:30
Comentarios:
Publico até ápos a correção
Arch Stones Property Solutions is a leading independent real estate consultancy in Mumbai that provides commercial and residential services. It has a team of experienced consultants with at least 5 years in the Mumbai market. The company aims to provide unmatched brokerage services and attract and retain exceptional real estate professionals. Its mission is to lead the way in real estate brokerage through excellence, integrity, knowledge, commitment and collaboration. The founding partners have extensive experience in real estate, architecture, and hospitality. Arch Stones follows a 5-step process to understand clients' needs, analyze options, and finalize real estate deals.
Inilah 100 perusahaan terbaik fortune indonesia kontan onlineFia Putri
Majalah Fortune Indonesia menerbitkan daftar 100 perusahaan terbaik di Indonesia berdasarkan pendapatan tahun 2011. PT Astra International Tbk dan PT Telekomunikasi Indonesia Tbk menempati peringkat 1 dan 2 selama tiga tahun berturut-turut, sementara PT United Tractors Tbk naik ke peringkat 3. Sebagian besar perusahaan mengalami peningkatan pendapatan.
This document summarizes the progress of OpenStreetMap in Brighton over the past year. It discusses how OSM started as an experiment in 2006 and has grown significantly since, with over 270 miles of roads now mapped in Brighton. The document outlines the current mapping process used by contributors and highlights goals for the future, such as mapping all roads, footways, bicycle paths, and public buildings to reach version 1.0 of the Brighton map. It concludes by discussing plans for a launch event in November to promote OSM to local government and community groups.
A talk I gave for university of Brighton which focussed on the 3 questions i get asked most often. The Silicon Valley one, the 'just lifestyle hippies' one and the 'Brighton is different' one
Open-data cities and a road to a digital BrightonCogapp
- The document discusses the potential for Brighton and Hove to become an open-data city where data is made publicly available in a transparent and collaborative manner.
- It notes that as more of the world's population moves to cities, open data can help improve life for citizens, especially as networks and technologies continue to grow globally.
- The conclusion proposes forming a Brighton and Hove Open-Data City Group to work on building an open data city in the area.
Overview of Brighton's WW1 Indian Hospitals, focusing on why Brighton was chosen, and the role of the Royal Pavilion.
Presentation delivered at Indians on the Western Front conference held at In Flanders Fields Museum, Ypres, Friday 24 October 2014
Globalization has caused increased migration and a multicultural Britain. It refers to how people and companies are becoming more connected globally through improved transportation like airplanes and container ships. This has made it easier for people to move between countries for work or a better life. As a result, Britain has seen large numbers of migrants come from countries like India, Pakistan, Poland and Ireland, changing the cultural makeup of the country. This has resulted in both positive and negative effects of an increasingly multicultural society in Britain.
This document provides details of an architectural engineering design project for the redevelopment of Brighton Marina in the United Kingdom. It includes a site analysis of the marina, historical background of the development, and details of the proposed design of luxury residential villas as part of a larger mixed-use development that will include commercial and community spaces. The design of the villas draws inspiration from similar marina developments and utilizes local materials while incorporating modern elements like glazing and steel frames.
Brighton Marina is a new residential development located in Brighton, UK. It will consist of 11 residential towers containing 853 apartments overlooking Europe's largest marina. The development will have amenities such as restaurants, shops, a hotel, gym and multiplex cinema. It offers seaside living close to the amenities of Brighton city. The architecture is inspired by Brighton's coastal landscape and architecture.
Architectural Paint and Colour Consultant Patrick Baty
The consultancy services offered by Patrick Baty. Advice on the selection of paint colours in buildings historic or otherwise. Paint analysis; colour measurement and matching; colour surveys and technical advice. He has written and lectured widely on the use of paint and colour in historic buildings.
Grup Sinar Mas adalah salah satu konglomerasi terbesar di Indonesia yang bergerak di berbagai bidang seperti pulp dan kertas, agribisnis, properti dan jasa keuangan. Grup ini memiliki beberapa anak perusahaan strategis yang bergerak di masing-masing bidang usaha.
Brighton has a long history as a popular seaside resort town on the southern coast of England. It was first mentioned in the Doomsday Book in 1086 and saw growth as a fishing and port town in the 16th-17th centuries. In the 18th century, doctors began promoting the health benefits of sea bathing, attracting more visitors. Major growth occurred in the 19th century with the construction of the Brighton Pavilions by the Prince of Wales in 1787 and the arrival of the London to Brighton Railway in 1841, opening the town to day trippers. The development of tourism infrastructure like the two piers further increased visitor numbers. Today, tourism remains a vital part of Brighton's economy.
Sinar Mas is one of Asia's leading enterprises consisting of 6 main business pillars including pulp and paper, agribusiness and food, real estate and development, financial services, telecommunications, and energy and infrastructure. Founded in 1938, Sinar Mas creates 300,000 direct jobs and supports 500,000 additional jobs in Indonesia. It is committed to sustainable and inclusive growth through high business, environmental and social standards.
City branding and smart city. How do these two work together at the example of Lyon?
AthensCoCreation BrandingProject
Panteion University Of Social And Political Sciences
Department of Communication, Media and Culture
MA in Cultural Management
Course: Cultural Marketing and Communication
Course Instructor: Betty Tsakarestou, Assistant Professor and Head of Advertising and Public Relations Lab
Every bustling city with global attraction has many functions and deals with many stakeholders. It’s a lot more complex to define and manage a city brand than a product brand. But if you take the right steps at the right moment and have a bit of luck at your side, you might end up with something similarly comprehensive and cohesive as the Amsterdam city brand. This presentation tells the story of how Amsterdam became an international showcase example for city branding.
This short document encourages the reader to embrace not knowing what they are doing, to continue learning and connecting with others, and to take leaps of faith by jumping into new experiences and enjoying time with other people.
This document does not contain any text to summarize. It appears to be blank or missing content. In 3 sentences or less, a summary cannot be generated from blank text.
Arch Stones Property Solutions is a leading independent real estate consultancy in Mumbai that provides commercial and residential services. It has a team of experienced consultants with at least 5 years in the Mumbai market. The company aims to provide unmatched brokerage services and attract and retain exceptional real estate professionals. Its mission is to lead the way in real estate brokerage through excellence, integrity, knowledge, commitment and collaboration. The founding partners have extensive experience in real estate, architecture, and hospitality. Arch Stones follows a 5-step process to understand clients' needs, analyze options, and finalize real estate deals.
Inilah 100 perusahaan terbaik fortune indonesia kontan onlineFia Putri
Majalah Fortune Indonesia menerbitkan daftar 100 perusahaan terbaik di Indonesia berdasarkan pendapatan tahun 2011. PT Astra International Tbk dan PT Telekomunikasi Indonesia Tbk menempati peringkat 1 dan 2 selama tiga tahun berturut-turut, sementara PT United Tractors Tbk naik ke peringkat 3. Sebagian besar perusahaan mengalami peningkatan pendapatan.
This document summarizes the progress of OpenStreetMap in Brighton over the past year. It discusses how OSM started as an experiment in 2006 and has grown significantly since, with over 270 miles of roads now mapped in Brighton. The document outlines the current mapping process used by contributors and highlights goals for the future, such as mapping all roads, footways, bicycle paths, and public buildings to reach version 1.0 of the Brighton map. It concludes by discussing plans for a launch event in November to promote OSM to local government and community groups.
A talk I gave for university of Brighton which focussed on the 3 questions i get asked most often. The Silicon Valley one, the 'just lifestyle hippies' one and the 'Brighton is different' one
Open-data cities and a road to a digital BrightonCogapp
- The document discusses the potential for Brighton and Hove to become an open-data city where data is made publicly available in a transparent and collaborative manner.
- It notes that as more of the world's population moves to cities, open data can help improve life for citizens, especially as networks and technologies continue to grow globally.
- The conclusion proposes forming a Brighton and Hove Open-Data City Group to work on building an open data city in the area.
Overview of Brighton's WW1 Indian Hospitals, focusing on why Brighton was chosen, and the role of the Royal Pavilion.
Presentation delivered at Indians on the Western Front conference held at In Flanders Fields Museum, Ypres, Friday 24 October 2014
Globalization has caused increased migration and a multicultural Britain. It refers to how people and companies are becoming more connected globally through improved transportation like airplanes and container ships. This has made it easier for people to move between countries for work or a better life. As a result, Britain has seen large numbers of migrants come from countries like India, Pakistan, Poland and Ireland, changing the cultural makeup of the country. This has resulted in both positive and negative effects of an increasingly multicultural society in Britain.
This document provides details of an architectural engineering design project for the redevelopment of Brighton Marina in the United Kingdom. It includes a site analysis of the marina, historical background of the development, and details of the proposed design of luxury residential villas as part of a larger mixed-use development that will include commercial and community spaces. The design of the villas draws inspiration from similar marina developments and utilizes local materials while incorporating modern elements like glazing and steel frames.
Brighton Marina is a new residential development located in Brighton, UK. It will consist of 11 residential towers containing 853 apartments overlooking Europe's largest marina. The development will have amenities such as restaurants, shops, a hotel, gym and multiplex cinema. It offers seaside living close to the amenities of Brighton city. The architecture is inspired by Brighton's coastal landscape and architecture.
Architectural Paint and Colour Consultant Patrick Baty
The consultancy services offered by Patrick Baty. Advice on the selection of paint colours in buildings historic or otherwise. Paint analysis; colour measurement and matching; colour surveys and technical advice. He has written and lectured widely on the use of paint and colour in historic buildings.
Grup Sinar Mas adalah salah satu konglomerasi terbesar di Indonesia yang bergerak di berbagai bidang seperti pulp dan kertas, agribisnis, properti dan jasa keuangan. Grup ini memiliki beberapa anak perusahaan strategis yang bergerak di masing-masing bidang usaha.
Brighton has a long history as a popular seaside resort town on the southern coast of England. It was first mentioned in the Doomsday Book in 1086 and saw growth as a fishing and port town in the 16th-17th centuries. In the 18th century, doctors began promoting the health benefits of sea bathing, attracting more visitors. Major growth occurred in the 19th century with the construction of the Brighton Pavilions by the Prince of Wales in 1787 and the arrival of the London to Brighton Railway in 1841, opening the town to day trippers. The development of tourism infrastructure like the two piers further increased visitor numbers. Today, tourism remains a vital part of Brighton's economy.
Sinar Mas is one of Asia's leading enterprises consisting of 6 main business pillars including pulp and paper, agribusiness and food, real estate and development, financial services, telecommunications, and energy and infrastructure. Founded in 1938, Sinar Mas creates 300,000 direct jobs and supports 500,000 additional jobs in Indonesia. It is committed to sustainable and inclusive growth through high business, environmental and social standards.
City branding and smart city. How do these two work together at the example of Lyon?
AthensCoCreation BrandingProject
Panteion University Of Social And Political Sciences
Department of Communication, Media and Culture
MA in Cultural Management
Course: Cultural Marketing and Communication
Course Instructor: Betty Tsakarestou, Assistant Professor and Head of Advertising and Public Relations Lab
Every bustling city with global attraction has many functions and deals with many stakeholders. It’s a lot more complex to define and manage a city brand than a product brand. But if you take the right steps at the right moment and have a bit of luck at your side, you might end up with something similarly comprehensive and cohesive as the Amsterdam city brand. This presentation tells the story of how Amsterdam became an international showcase example for city branding.
This short document encourages the reader to embrace not knowing what they are doing, to continue learning and connecting with others, and to take leaps of faith by jumping into new experiences and enjoying time with other people.
This document does not contain any text to summarize. It appears to be blank or missing content. In 3 sentences or less, a summary cannot be generated from blank text.
Katarina Countiss is a graphic designer based in Seattle. She received her Associate of Applied Science degree in graphic design from Seattle Central Creative Academy in 2013 and her Bachelor of Arts degree in communication from the University of Washington in 2009. Her work experience includes part-time graphic design roles at ada's technical books and tricky bird games, as well as a graphic design internship at pivot + levy. Her portfolio includes projects such as an ocean-themed poster, a branding and identity project for Brighton School, and an animated science video.
Katarina Countiss is a graphic designer based in Seattle. She received her Associate of Applied Science degree in graphic design from Seattle Central Creative Academy in 2013 and her Bachelor of Arts degree in communication from the University of Washington in 2009. Her work experience includes positions as a part-time graphic designer at ada's technical books, a graphic designer at tricky bird games, and a graphic design intern at pivot + levy. Her portfolio includes poster designs, advertisements, and video storyboards showcasing her graphic design skills.
The document discusses a team working on a project for a facility. It mentions two team members, Kat and Michael, and notes they will be giving a tour of the facility. It provides estimates from Seattle Signs for vinyl and printed window decals, as well as hand-painted estimates. It closes by thanking the reader.
This document introduces Visi-Tech, a new haptic technology product designed for autistic children. It has big labeled buttons, parental controls, and features for drawing and collaboration. The business strategy involves sponsorships, a freemium model, merchandise sales, and open sourcing software. The marketing strategy is to slowly launch targeting an initial niche market while running an internet video campaign.
This document introduces Visi-Tech, a new haptic technology product designed for autistic children. It has big labeled buttons, parental controls, and features for drawing and collaboration. The business strategy involves sponsorships, a freemium model, merchandise sales, and open sourcing software. The marketing strategy is to slowly launch targeting an initial niche market while running an internet video campaign.
This document describes a game called RisingSteel that allows players to design, test, and print real-world structures by drawing on elements of games like Foldit, Shapeways, and Minecraft. It notes the large market opportunities in gaming, apps, and 3D printing and outlines plans to distribute the game through apps, websites, and gaming media channels while generating revenue through printing user content, microtransactions, and promotions within the game. The future vision includes expanding the game to multiple platforms and building additional design experiences like car and space building.
This document outlines plans for an app that allows users with limited motor skills to engage in creative expression through image analysis and augmented reality interfaces. The app would use high contrast accessories like bracelets and goggles to create an "anywhere" interface that captures hand movements for assigning functions. Initially, the app would target the niche market of special needs children through free products to hospitals and autism organizations, with the goal of eventually releasing to consumers through a freemium model. Wireframes and screenshots are provided outlining the home screen, device detection, preset selection, drawing mode, gallery, and other key screens.
This document discusses an app that allows users to draw creatively anywhere using their mobile phone and additional accessories. The app uses image analysis and high contrast areas on bracelets to create an interactive interface without a screen. It is aimed at creative users, technology lovers, and tech-savvy children. The marketing plan includes sharing app videos online and finding an inspirational spokesperson to demonstrate the app and target young people. A freemium model is proposed where users can pay for additional brushes and modes.
The document outlines the goals and challenges of redesigning the Home Depot app. It aims to inspire users to share projects, get organized, and make purchases. Research identified key user groups as makers, handymen, DIY-ers, and tech enthusiasts. The proposed solution combines social sharing aspects of Pinterest and Snap Guide with robust product search of Amazon. Wireframes and screenshots showcase the redesigned app interface. A business model includes promoted brands and rewards for users who post project guides and reviews.
The document discusses developing a new app for Home Depot that allows users to share DIY projects, provides inspiration for new projects, and makes purchasing supplies easier. It identifies key user groups as those interested in maker culture, handymen, DIY projects, and technology/hacking. The proposed solution is to combine elements of Pinterest, Snap Guide, and Amazon - allowing users to save, share, and purchase items needed for projects in one place. The business model would include promoted brands and a rewards program to encourage user engagement.
This document outlines a task flow and wireframes for a sober ride sharing app. The app would help users safely get home from events by providing options to test sobriety, call ride services like cabs, or contact emergency contacts. It also explores monetization options like partnerships with cab companies, bar promotions, and advertising through social media sharing features of the app. Wireframes show sample screens for test results, transportation options, and app styling.
The document lists animals that correspond to letters of the alphabet, with each line providing a letter and the name of an animal starting with that letter, such as "a is for ant" and "b is for bear". In total, 20 letters are included from a to z, each paired with an animal whose name begins with that letter.
This short document appears to be a greeting from Relik Sculpture Magazine thanking someone for something. It consists of a greeting, the name of the magazine, and a closing thank you statement.
2. WELCOME TO BRIGHTON SCHOOL
BRAND MANUAL
Here at Brighton School, we want to represent ourselves
to the community in a way that reflects our standards
for excellence and achievement through a constistent
and designed identity. A corporate identity is helpful for
building recognition.
This guide is an essential tool to be used to provide
consistency in our various communications. It has been
put together with care to anticipate our common usages
and requires you to use your best judgement in novel
applications.
Brighton School aspires to serving its students and the
community at the highest level of care and consideration.
Being a part of the Brighton School team means abiding by
our established brand manual.
Sincerely,
David Locke
Principal of Brighton School
360-422 2047; dlocke@brightonschool.com
3. ANATOMY OF THE LOGO
TABLE OF CONTENTS
PRIMARY LOGO WITH TAGLINE 4
TAGLINE 5
EXECUTION: MINIMUM SIZES AND CLEAR
SPACE 6
PRIMARY LOGO WITHOUT TAGLINE 7
ONE-LINE WORDMARK 8
symbol SYMBOL 9
ONE-LINE WITH TAGLINE 10
ONE-LINE WITH SYMBOL 11
NAME BADGES 12
TYPOGRAPHY 13
COLOR PALETTE 14-15
wordmark
INCORRECT USAGES OF LOGO IN PRINT AND
WEB APPLICATIONS 16-17
LETTERHEAD 18
rule BUSINESS CARD 19
Private Preschool ENVELOPE 20
Through 8th Grade
tagline FIELD TRIP TEE SHIRT 21
BRANDED MERCHANDISE 22
TAGLINE USAGE ON BRANDED MERCHANDISE
23
INCORRECT USAGES OF LOGO IN BRANDED
MERCHANDISE APPLICATIONS 24
3
4. Brighton Logo Graphic Standards Manual
PRIMARY LOGO WITH
TAGLINE
This logo should be used as the first
identification where appropriate in
all external communications, wheth-
er print, web, or electronic materi-
als, and merchandising items.
Use the tagline logo with discretion
as to context. Do not use the tagline
logo if “Private preschool through
8th grade” has an unintended
associated meaning, for instance
on a student comedy night poster
where it’s only seventh graders.
That would imply the more grades
participation than there is.
Private Preschool
Through 8th Grade
use file: brighton_color_withtagline.ai
4
5. Brighton Logo Graphic Standards Manual
TAGLINE
The tagline denotes the levels of learning
at Brighton School. It’s especially important
when going to non-Brighton School audiences
where they may not be familiar with the range
of students at the school or when reaching
potential candidates and parents.
Private Preschool
Through 8th Grade
use file: tagline.ai
5
6. Brighton Logo Graphic Standards Manual
EXECUTION: MINIMUM SIZES AND CLEAR SPACE
1.5 in
MINIMUM SIZE
.5 inches on the smallest side of symbol
.5 in
CLEAR SPACE
Using the cap-height, you can calculate how
much space you need for the logo. The
dotted red line is the boundary of the logo.
x -cap height
6
7. Brighton Logo Graphic Standards Manual
PRIMARY LOGO WITHOUT
TAGLINE
When the tagline is inappropriate, this is the
second choice for logo implementation. It
retains the dynamic two-line word mark as
well as the interesting alignments.
use file: brighton_color_logo.ai
7
8. Brighton Logo Graphic Standards Manual
ONE-LINE WORDMARK
Whenever possible, the wordmark should be
used locked up with the symbol. The wormark
by itself should only be used when, because
of poor resolution or small size, the symbol
does not reproduce cleanly.
use file: brighton_color_wordmark-oneline.ai
8
9. Brighton Logo Graphic Standards Manual
SYMBOL
For use where the imprint area is very small
or on applications where the reproduction
quality is poor and using the university’s full
name is prohibitive, such as social media
icons, embroideried shirt placards, or small
merchandising items.
use file: brighton_color_wordmark-symbol.ai
9
10. Brighton Logo Graphic Standards Manual
ONE-LINE WITH TAGLINE
Use this logo for applications where space
parameters dictates an extreme horizontal
format. And where a tagline is deemed
appropriate.
Private Preschool Through 8th Grade
use file: brighton-onelinewithtagline.ai
10
11. Brighton Logo Graphic Standards Manual
ONE-LINE WITH SYMBOL
Use this logo for applications where space
parameters dictates an extreme horizontal
format.
use file: brightonwithsymboloneline.ai
11
12. Brighton Logo Graphic Standards Manual
GENERAL SCHOOL NAME STICK-
ON BADGE
Use white name badges. ONE-LINE WITH
SYMBOL (no tagline) is placed at the top. The
school tagline should be at the bottom in
BRIGHTON GRAY or BRIGHTON GREEN.
Private Preschool Through 8th Grade
EVENT NAME BADGE
The name of the event may be at the top in
the same treatment as the TAGLINE but in a
bigger font. The ONE-LINE WITH SYMBOL will
appear at the bottom. The school tagline
does not need to appear on an event name
Band Prism Concert badge.
Note: The black border indicates the
boundaries of the name badge and will not be
printed.
use files: namebadge.ai
12
namebadge2.ai
13. Brighton Logo Graphic Standards Manual
AVENIR BLACK IN BRIGHTON ORANGE
AMAZINGLY FEW DISCOTHEQUES PROVIDE JUKEBOXES.
TYPOGRAPHY
AVENIR BLACK Typography is a subtle but significant detail.
When used consistently, it will strengthen
AMAZINGLY FEW DISCOTHEQUES PROVIDE JUKEBOXES. the visual identity by creating a uniform
appearance across all materials. These
typefaces have been selected to complement
AVENIR ROMAN the full range of the identity system.
Amazingly few discotheques provide jukeboxes. PRIMARY TYPEFACE
Avenir Roman for all main text, Black for
headline copy and Book in BRIGHTON GRAY
for captions.
AVENIR BOOK IN BRIGTON GRAY
Amazingly few discotheques provide jukeboxes.
ARIAL BOLD IN BRIGHTON ORANGE SECONDARY TYPEFACE
Arial may be used to replace Avenir only
AMAZINGLY FEW DISCOTHEQUES PROVIDE JUKEBOXES. when those fonts are not available.
ARIAL BOLD
AMAZINGLY FEW DISCOTHEQUES PROVIDE JUKEBOXES.
ARIAL REGULAR
Amazingly few discotheques provide jukeboxes.
ARIAL REGULAR IN BRIGTON GRAY
Amazingly few discotheques provide jukeboxes.
13
14. Brighton Logo Graphic Standards Manual
PRIMARY COLOR PALETTE
Maintaining a brand means consistency.
Recognition grows with repetition. Use these
colors as often as possible.
BRIGHTON ORANGE BRIGHTON GREEN BRIGHTON GRAY
PMS COATED PMS 021 C PMS COATED PMS 3285 C PMS COATED PMS 172-7 C
PMS UNCOATED PMS 021 U PMS UNCOATED PMS 328 U PMS UNCOATED PMS 10 U
CMYK C0 M72 Y89 K0 CMYK C83 M20 Y57 K0 CMYK C50 M45 Y39 K6
RGB R255 G108 B46 RGB R0 G148 B130 RGB R132 G127 B133
HEX# ff6c2e HEX# 009482 HEX# 847f85
14
15. Brighton Logo Graphic Standards Manual
SECONDARY COLOR PALETTE
When color isn’t possible, black and white is
acceptable. Continue using Brighton Gray.
BLACK WHITE BRIGHTON GRAY
CMYK C0 M0 Y0 K100 CMYK C0 M0 Y0 K0 PMS COATED PMS 172-7 C
RGB R255 G0 B0 RGB R0 G0 B0 PMS UNCOATED PMS 10 U
HEX# FFFFFF HEX# 000000 CMYK C50 M45 Y39 K6
RGB R132 G127 B133
HEX# 847f85
15
16. INCORRECT USAGES OF LOGO IN PRINT AND WEB Brighton Logo Graphic Standards Manual
APPLICATIONS
SLANTED STRETCHED PATTERN
Putting the logo at an angle Stretching the logo makes it less Making the logo into a pattern
destroys the vertical lines that are recognizable and readable. destroys the meaning of the logo
present in the logo that give it its and turns it into decoration.
character.
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17. Brighton Logo Graphic Standards Manual
TWO-COLOR WORDMARK MONOGRAM WITH OLD LOGO
AND SYMBOL SYMBOL Maintaining a brand means
Using one color for both wordmark No monograms. The unfortunate consistency. Recognition grows with
and symbol implies unity and acronym (BS is slang for bullsh*t.) repetition.
wholeness. Using different colors We don’t want to invite that kind of
breaks up the brand. attention.
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18. Brighton Logo Graphic Standards Manual
STATIONERY SYSTEM
The stationery system provides a strong
visual link to the overall identity. Therefore
the university logo is the only logo allowed
to appear on university l etterhead, business
cards or envelopes.
LETTERHEAD
Letter content is in a flush-left format.
Starting with the date, the letter should
begin 1.75” from the top of the sheet and
1.25” from the left side of the sheet. The
right margin should be set to 1.25” and the
copy should not extend past that point. The
letter should not extend past 1.25” from the
bottom.
Font size is 11 point type on 16 points of
leading. For the second sheet, the top
margin should still start 2” from the ttop of
the sheet.
425 359 7778 | 6717 212th St SW Lynnwood, WA 98036
use file: letterheadsample.indd
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19. Brighton Logo Graphic Standards Manual
BUSINESS CARD
Using one color for both wordmark and
symbol implies unity and wholeness. Using
different colors breaks up the brand.
DAVID LOCKE, Principal Note: The black border indicates the
dlocke@brightonschool.com boundaries of the card and will not be
printed.
425.329.7778
Private Preschool 6717 212th St SW
Through 8th Grade Lynnwood, WA 98036
use file: businesscard.ai
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20. Brighton Logo Graphic Standards Manual
ENVELOPE
The envelope is simple and spacious. It
includes the address and telephone number
of the school on the front.
Note: The black border indicates the
boundaries of the envelope and will not be
printed.
425 359 7778 | 6717 212th St SW Lynnwood, WA 98036
use file: envelope.ai
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21. Brighton Logo Graphic Standards Manual
FIELD TRIP TEE SHIRT
Reversing the colors, making the logo white
and the shirt BRIGHTON ORANGE, or as close
as circumstances will allow. Making the shirt
bright will enable better tracking of students
on field trips.
Make sure the logo is placed squarely in the
mtiddle of each shirt.
use files: hi-res-school-tee-shirt.jpg
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school-tee-shirt.ai
22. Brighton Logo Graphic Standards Manual
BRANDED MERCHANDISE
These items are examples of items that
can be purchased through manufacturing
companies. Their offerings will change.
Use the ONE-LINE WITH SYMBOL. for
horizontally oriented objects. Use PRIMARY
LOGO WITHOUT TAGLINE for more square
applications, such as the tote bag pictured.
For vertical objects such as the coffeemug.
Contine to use the PRIMARY LOGO WITHOUT
TAGLINE.
Note: Below Multiple files have been cited.
Depending on your printer, they will ask
for an illustrator file or a jpeg. When ever
possible, always use the illustrator file for
maximum fidelit
use file: brighton_color_logo.ai
brighton-logo-hi-res.jpg
brightonsymbolonelinewithsymbol.ai
brighton-logo-oneline-hi-res.jpg 22
23. Brighton Logo Graphic Standards Manual
TAGLINE USAGE ON BRANDED
MERCHANDISE
Only when deemed appropriate, considering
the recipients of the products, should the
logo variants with taglines be used. Follow
the same conventions as outlined in the
BRANDED MERCHANDISE section..
Note Below: Multiple files have been cited.
Depending on your printer, they will ask
for an illustrator file or a jpeg. When ever
possible, always use the illustrator file for
maximum fidelity.
use file: brighton-onelinewithtagline.ai
brighton_color_withtagline-hi-res.jpg
brighton_color_withtagline.ai
brighton-one-line-with-tagline-hi-res.jpg 23
24. INCORRECT USAGES OF LOGO IN BRANDED MERCHANDISE Brighton Logo Graphic Standards Manual
APPLICATIONS
INCORRECT VERSION (above) INCORRECT INCORRECT ORIENTATION
In using the ONE-LINE WITH VERSION AND VERSION
SYMBOL version, a lot of space
(below) WRAP AROUND The version of the logo if selected
is left over and it makes the item appropriately gives balance,
look mostly blank. The application of the logo is such
symmetry and cleanness to the logo
where the logo in its entirety can not
on the object. This application defies
be seen at once. This separates the
that. Turned on its side, the logo
logo and makes it unreadable.
loses a lot of its charm..
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