SlideShare a Scribd company logo
Happy gum
By Tom Manston & Charlie Callaway
company
• The company is called smiles
• The logo is a smiling face
• The company slogan is always keeps you
smiling
The product
• The product is called happy gum
• The competition is 5gum, air waves, wrigerlys,
hubba bubba, trident, extra,
• Blue packing and yellow writing
Posters
Posters – Buses and trains. Major city’s Eg London, Manchester, Liverpool,
Portsmouth. London underground, maximum impact from tourist’s 3.5 million
people use it each day
Internet banners - MTV, Sky, Cartoon network, Youtube, Facebook, Twitter these
are sites that are visited every day 2.1 billion people use twitter alone.
TV
TV advert – all channels 4pm onwards (That’s when target audience is at home)
Merchandise
• Celebrity endorsement – Football
players, musicians, key people that our target
audience . Dizzie Rascal will be the main person.
We will get him to wear happy gum t shirts and
always chew happy gum.
Festivals
• Music festivals – Glastonbury, Nass, Reading –
give out free samples and put posters up.

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Happy gum

  • 1. Happy gum By Tom Manston & Charlie Callaway
  • 2. company • The company is called smiles • The logo is a smiling face • The company slogan is always keeps you smiling
  • 3. The product • The product is called happy gum • The competition is 5gum, air waves, wrigerlys, hubba bubba, trident, extra, • Blue packing and yellow writing
  • 4. Posters Posters – Buses and trains. Major city’s Eg London, Manchester, Liverpool, Portsmouth. London underground, maximum impact from tourist’s 3.5 million people use it each day Internet banners - MTV, Sky, Cartoon network, Youtube, Facebook, Twitter these are sites that are visited every day 2.1 billion people use twitter alone.
  • 5. TV TV advert – all channels 4pm onwards (That’s when target audience is at home)
  • 6. Merchandise • Celebrity endorsement – Football players, musicians, key people that our target audience . Dizzie Rascal will be the main person. We will get him to wear happy gum t shirts and always chew happy gum.
  • 7. Festivals • Music festivals – Glastonbury, Nass, Reading – give out free samples and put posters up.