The document outlines a marketing plan for a new gum called "Happy Gum" from the company "Smiles". It discusses using posters on buses, trains and underground stations in major UK cities, as well as internet banners on popular sites. A TV advert will run on all channels after 4pm. Merchandise like t-shirts and celebrity endorsements from musicians like Dizzie Rascal will also be used. Free samples and posters will target music festivals in the UK.