Handy Guide: Corporate Blogging
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This guide outlines an approach for companies to establish an effective corporate blog. It recommends that companies start their own blog to demonstrate expertise rather than just replicating news and PR pages. Companies should research relevant blogs, comment regularly on industry news and projects, and promote their blog on all online channels to build relationships with potential clients in the blogosphere. The guide emphasizes that companies need a new, more engaged approach to blogging beyond traditional PR in order to be successful.
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How do we explain content strategy to people who don't work in the field? How do we help them to understand the discipline and its relevance to them and their role? In this presentation, Tracy shares advice for stakeholder engagement and bringing others along with us when describing content strategy.
Activities and Exercises for Workshops that Work (Confab 2019)
How do you design exercises and activities for content strategy workshops? In this presentation designed for Confab 2019, Tracy Playle shares a host of activities and tips for delivering successful content strategy workshops
PR 2.0: Managing News in a Digital World
This document summarizes research on how PR professionals in higher education and further education are using digital media and social media to communicate with journalists.
The research found that most organizations put press releases online but many don't tailor them for different audiences. Many PR professionals use their website and social media like Twitter to engage with journalists, but some lack capabilities and confidence in using new tools.
The research also found that journalists are increasingly using social media to find stories and resources, though they remain skeptical of information from social platforms. Management structures with separate web and PR departments were seen as a barrier to using online media by PR professionals. Recommendations include using social media more strategically and developing online multimedia newsrooms.
Social media: new opportunities and challenges for FE college communications
Presentation delivered to regional groups of the Association of Colleges (AoC), July 2009. Please note that images used in this presentation must not be copied and re-used. Many of them can individually be purchased through istockphoto.
Learning new tricks: how social media is revolutionising the role of the PR p...
Presentation delivered as a workshop at EUPRIO 2009 conference in Aveiro, Portugal on 27 June. The subject of this presentation is looking how how social media is impacting on universities and the role of the PR professional within universities.
Where are we now and what are the barriers to best practice?
The document discusses the barriers to best practices in using social and digital media for public relations in higher and further education. A survey of 153 PR professionals found that most write and publish press releases online but few adapt them for different online platforms. Respondents said barriers included lack of technical skills, resources like time and staff, and perceptions that journalists don't want engagement through these channels or that management lacks understanding of their importance. Journalists interviewed used social media in their work but acknowledged it was a mixed experience. The document questions if institutions can afford to do nothing in digital and social media outreach but also if they have the resources needed to effectively adopt new practices.
Tips and Tracks: measuring, demonstrating ROI and persuading your managers
The document provides tips for measuring and demonstrating the return on investment (ROI) of online media to persuade managers. It recommends listening to understand current practices, making time to experiment with new tools, monitoring brand mentions online using free tools, and finding case studies of effective uses and measurable results to present to managers. The goal is to establish strategic goals and targets and demonstrate ROI for key areas by being an early adopter of online media strategies.
More from Tracy Playle (9)
Are you having a laugh? The serious business of comedy in content strategy
Are you having a laugh? The serious business of comedy in content strategy
Developing an empathy-led approach to your digital engagement strategy
Developing an empathy-led approach to your digital engagement strategy
Getting non-specialists on board with content strategy
Getting non-specialists on board with content strategy
Activities and Exercises for Workshops that Work (Confab 2019)
Activities and Exercises for Workshops that Work (Confab 2019)
Social media: new opportunities and challenges for FE college communications
Social media: new opportunities and challenges for FE college communications
Learning new tricks: how social media is revolutionising the role of the PR p...
Learning new tricks: how social media is revolutionising the role of the PR p...
Where are we now and what are the barriers to best practice?
Where are we now and what are the barriers to best practice?
Tips and Tracks: measuring, demonstrating ROI and persuading your managers
Tips and Tracks: measuring, demonstrating ROI and persuading your managers
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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