Short set of slides from training session given to PhD students at the University of Warwick on 23 November 2007

1. Dealing with the Media Tracy Playle, Managing Director, Pickle Jar Communications Peter Dunn, Media Relations Manager, University of Warwick Friday 23 November 2007

3. About You Your name and department Experience of dealing with the media Your expectations of today’s session Your PhD title What does that mean? So what?

4. Over to Peter ... Working with print-based media: what journalists really want and what you can do to help them get it!

5. A Recent Example ...

6. Over to Tracy ... Lights, Camera, Action! Working with broadcast media

7. Working with broadcast media What opportunities are there with broadcast media? Getting yourself on air Do’s and Don’ts: Preparing for your broadcast interview

8. Opportunities with broadcast media

9. Average spend per UK household/month

10. Getting yourself on air – how? Press office (Warwick Uni Tel: 02476 524668) Be available for expert comment Get a reputation for being a media-friendly academic Learn to talk in sound bites and lay terms! The Do it Yourself approach ... Corporate or information video Audio or Video Podcasts (vodcasts) Video or audio news release (VNR/ANR) - a case study!

11. Do’s and Don’ts: Preparing for your moment! Know what to expect Know where you need to be (and when) Think about what you will wear Think about what you would like to say Find out what they are likely to ask you Try to control your nerves Stay in control Enjoy it!

12. Thank you for taking part It’s a wrap! [email_address] [email_address]