The document discusses the importance of training clients on how to use and manage WordPress sites. It notes that clients often struggle to add or edit content after launch without training. The document recommends building training sessions into web development projects so clients can learn how to fully utilize and update their sites on their own. This prevents clients from being unable to make edits months later and reduces the burden on developers to input all content.

1. NEVER LAUNCH WITHOUT TRAINING
Site owners deserve it
BeckyDavisDesign.com @beckyddesign

2. WHY DO WE USE WORDPRESS?
 Lots of reasons
 Easy entrance to Front End Development
 Lots of flexibility
 Great community support
Because it’s EDITABLE
BeckyDavisDesign.com @beckyddesign

3. WHAT USUALLY HAPPENS…
 You design/develop a site
 Finally get the content and then add it
 At launch, maybe there’s a nice training session
BeckyDavisDesign.com @beckyddesign

4. 6 WEEKS/MONTHS LATER…
BeckyDavisDesign.com @beckyddesign
Wait, how do I do this??

5. CONFESSION
BeckyDavisDesign.com @beckyddesign
I hate putting in content.

6. BUILD TRAINING INTO THE PROJECT
 Develop theme
 Setup site
 Let Client add most of the content
= Win-Win
 They have the power to use their site
 You don’t have to put in all the content
 Present it as cost saving!
BeckyDavisDesign.com @beckyddesign

7. BUT WORDPRESS SITES ARE SUPPOSED TO BE EASY!
THINGS YOU CAN DO IN DEVELOPMENT
 DO
 Create templates for
different layouts
 Create CPT for special
types of repeatable
content
 Make special styles
available in the editor
 Use custom fields.
Content for that page
should be on that page.
 DON’T
 Assume that they will know
where things are
 Use Widgets for page
content, reserve them for
universal things like
Sidebar, Header and
Footer
BeckyDavisDesign.com @beckyddesign

8. CONTENT ADDITION = TRAINING
 Get the client involved DURING development
 Add enough content to make sure things are
working and then - Let them do the rest
 Added bonus:
this forces the client to actually
think about their content
BeckyDavisDesign.com @beckyddesign

9. I HEAR YOU
 Yes, they will struggle with layouts, images, links –
Teach them how
 Yes, this can slow down dev
 BUT, clients who want to edit and actually have to
DO it, become comfortable with their sites.
BeckyDavisDesign.com @beckyddesign
=

10. OK, HOW?
 Documentation
 1 way to go, but nobody reads
 Hands On – People learn by DOING
Screen share and let them hit the button.
BeckyDavisDesign.com @beckyddesign
 Documentation
 1 way to go, but nobody reads
 Hands On – People learn by DOING
Screen share and let them hit the button.

11. BUT THE TIME, AGGRAVATION, ETC.
 Easier that you think!
 Even my Mom can screen share!
 Factor it into the job.
 Most people do fine with 1-3 hour
long sessions.
 DON’T close the door, always
answer questions.
 This is what makes you awesome
to your clients!
BeckyDavisDesign.com @beckyddesign

12. THANK YOU!
Questions?
See you at the Chicago WordPress meetup!
http://www.meetup.com/Chicago-WordPress-Meetup/
BeckyDavisDesign.com @beckyddesign