This document discusses digital media privacy trends in Canada and beyond. It contains the following key points: 1. Canada has comprehensive national privacy laws (PIPEDA) that regulate the collection and use of personal data in digital advertising. Recent guidance clarified that ad serving data falls under PIPEDA and requires notice and opt-out. 2. There is a shift from audience creation to advertiser enablement in adtech, from browser-controlled to platform-controlled digital experiences, and growth in data synchronization across platforms. Current privacy frameworks do not address these changes. 3. Keys to operating privacy-safely in a post-cookie world include enhanced notice, transparency about the use of identifiers, reliable opt