EU General Data Protection Regulation - Update 2017Cliff Ashcroft
This free Lasa webinar looks at why data protection is important in a digital world, and what practical things charities and civil society organisations can do to prepare for when the EU General Data Protection Regulations come into force in May 2018.
It is vital charities use the next 12 months to understand their new responsibilities and put the required processes in place.
Our webinar gives you the opportunity to ensure you are prepared for what’s to come by putting your #GDPR questions to our data protection expert and published author, Paul Ticher.
Lasa does lots more charity tech help and advice - find out more at: Twitter: @lasaict
Acknowledgements:
Lasa actively promotes and supports the Way Ahead – Civil Society at the Heart of London. See www.citybridgetrust.org.uk/publications/way-ahead/
This webinar is supported by the City of London Corporation's charity, City Bridge Trust. www.citybridgetrust.org.uk
MWLUG - 2017
Tim Clark & Stephanie Heit
Tim & Steph explain the basics of GDPR and give some recommendations about what you can do to be ready.
Data sources are in the final slides.
For more information about how BCC can help you get your Domino data ready for GDPR please contact us here.
http://bcchub.com/bcc-domino-protect/
How GDPR works : companies will be expected to be
fully compliant from 25 May 2018. The regulation
is intended to establish one single set of data
protection rules across Europe
Norfolk Chamber delivered a morning conference based around the European General Data Protection Regulation (GDPR), which will come into force on May 25 2018. Delegates heared from a variety of GDPR expert speakers from legal, marketing, IT and Data Protection perspectives.
EU General Data Protection Regulation - Update 2017Cliff Ashcroft
This free Lasa webinar looks at why data protection is important in a digital world, and what practical things charities and civil society organisations can do to prepare for when the EU General Data Protection Regulations come into force in May 2018.
It is vital charities use the next 12 months to understand their new responsibilities and put the required processes in place.
Our webinar gives you the opportunity to ensure you are prepared for what’s to come by putting your #GDPR questions to our data protection expert and published author, Paul Ticher.
Lasa does lots more charity tech help and advice - find out more at: Twitter: @lasaict
Acknowledgements:
Lasa actively promotes and supports the Way Ahead – Civil Society at the Heart of London. See www.citybridgetrust.org.uk/publications/way-ahead/
This webinar is supported by the City of London Corporation's charity, City Bridge Trust. www.citybridgetrust.org.uk
MWLUG - 2017
Tim Clark & Stephanie Heit
Tim & Steph explain the basics of GDPR and give some recommendations about what you can do to be ready.
Data sources are in the final slides.
For more information about how BCC can help you get your Domino data ready for GDPR please contact us here.
http://bcchub.com/bcc-domino-protect/
How GDPR works : companies will be expected to be
fully compliant from 25 May 2018. The regulation
is intended to establish one single set of data
protection rules across Europe
Norfolk Chamber delivered a morning conference based around the European General Data Protection Regulation (GDPR), which will come into force on May 25 2018. Delegates heared from a variety of GDPR expert speakers from legal, marketing, IT and Data Protection perspectives.
GDPR The New Data Protection Law coming into effect May 2018. What does it me...eHealth Forum
GDPR The New Data Protection Law coming into effect May 2018. What does it mean for hospitals?
Anthe Papageorgiou, Compliance Officer & Data Protection Officer at Henry Dunant Hospital Center
Do You Have a Roadmap for EU GDPR Compliance?Ulf Mattsson
The General Data Protection Regulation (GDPR) goes into effect in 2018 and it will affect any business that handles data, even if it's not based in the European Union.Are you looking to move and host data for EU citizens? Do you have a roadmap and associated estimated costs for EU GDPR compliance?Join this webinar to learn:
• Case study and legal/regulatory impact to GDPR• Security Metrics• Oversight of third parties• How to measure cybersecurity preparedness
Presenters : Ulf Mattsson, David Morris, Ian West. and Khizar Sheikh
Date & Time : Aug 17 2017 5:00 pm
Timezone : United States - New York
GDPR From Implementation to OpportunityDean Sappey
GDPR presents new challenges for law firms across Europe. This presentation explains the implications of GDPR and simple strategies to ensure firms are compliant for its launch in May 2018
General Data Protection Regulations (GDPR): Do you understand it and are you ...Cvent
Whether you’re an event or hospitality professional in a small, medium or large organization, the General Data Protection Regulation (GDPR) is going to affect you. Get prepared with Cvent and Debrah Harding of Market Research Society before the 25th May deadline. GDPR is a new EU regulation, designed for the digital age. GDPR will strengthen an individual's rights and increase business accountability for data privacy and holding personal information. Organizations found breaching the regulations can face fines of up to 20 million Euros or up to 4% of annual global turnover. At Cvent we are already on track to becoming GDPR compliant and we want to advise our industry partners on how to become compliant too.
Key highlights of the General Data Protection Regulation (GDPR), which organisations will need to consider when preparing for its coming into force on 25 May 2018.
Preparing for GDPR: General Data Protection Regulation - Stakeholder Presenta...Qualsys Ltd
Preparing for the new General Data Protection Regulation? Here is a presentation to help you to engage your employees with their new information security requirements. In this ppt presentation, you will find out: why GDPR, steps to manage compliance, important information security facts and some of the key articles.
General Data Protection Regulation (GDPR) - Moving from confusion to readinessOmo Osagiede
This GDPR primer highlights key aspects of the new EU regulation regarding the protection of EU citizens data. It also presents a basic approach and key activities for GDPR preparedness. Useful as a discussion starter with senior management.
The General Data Protection Regulation and the DAMA DMBOK – Tools you can use for Compliance
Abstract: The General Data Protection Regulation will be the law governing data privacy in Europe in 2018. Surveys show that less than 50% of organisations are aware of the changes within the legislation, and even fewer have any plan for achieving compliance. In this session, Daragh O Brien takes us on a high level overview of the GDPR and how the disciplines of the DMBOK can help compliance.
Notes: DMBOK is an abbreviation for the "Data Management Book of Knowledge" which is published by DAMA International (The Data Management Association)
Understanding the EU's new General Data Protection Regulation (GDPR)Acquia
In 2016, the European Union (EU) approved its General Data Protection Regulation (GDPR) to protect European citizens’ data. As a regulation, the GDPR does not require the implementation of legislation, and will immediately become an applicable law as of the 25th of May, 2018.
What is GDPR exactly trying to accomplish? According to the official documents, the goal is the “protection of natural persons with regard to the processing of personal data and on the free movement of such data.”
In short, organizations that conduct business in the EU will need to be compliant with GDPR, and must come to terms with the huge fines that non-compliance can carry. Fines can be up to €20M or 4% of the annual turnover. For companies that experience breaches that result in the loss of personal data (such as Talk Talk, which lost 170,000 people’s data), the fines will be tremendous.
Join us for discussion about GDPR to learn more about:
The principles that organizations that use personal data need to adhere to
The consequences organizations can face if that do not adhere to this new regulation
How your organization can prepare for the future
GDPR Guide: The ICO's 12 Recommended Steps To Take NowHackerOne
Recommendations from The United Kingdom's Information Commissioner's Office (ICO) to Prepare for May 2018.
The European General Data Protection Regulation, better known as GDPR, will take effect on May 25, 2018. When it does, every business, organization, or government agency that collects information on European Union (EU) citizens (in other words, just about everyone) will be forced to radically change how it manages customer data and security. If you don’t, the cost of noncompliance is significant: fines can reach up to €20M ($23.5M) or 4 percent of annual sales, whichever is higher.
A continuing legal education program on the privacy issues in transactions including credit applications and issuance, asset purchases, mergers and acquisitions, marketing and advertising and bankruptcy, given on May 21, 2013 by Jonathan I. Ezor at Olshan Frome Wolosky in New York City.
GDPR The New Data Protection Law coming into effect May 2018. What does it me...eHealth Forum
GDPR The New Data Protection Law coming into effect May 2018. What does it mean for hospitals?
Anthe Papageorgiou, Compliance Officer & Data Protection Officer at Henry Dunant Hospital Center
Do You Have a Roadmap for EU GDPR Compliance?Ulf Mattsson
The General Data Protection Regulation (GDPR) goes into effect in 2018 and it will affect any business that handles data, even if it's not based in the European Union.Are you looking to move and host data for EU citizens? Do you have a roadmap and associated estimated costs for EU GDPR compliance?Join this webinar to learn:
• Case study and legal/regulatory impact to GDPR• Security Metrics• Oversight of third parties• How to measure cybersecurity preparedness
Presenters : Ulf Mattsson, David Morris, Ian West. and Khizar Sheikh
Date & Time : Aug 17 2017 5:00 pm
Timezone : United States - New York
GDPR From Implementation to OpportunityDean Sappey
GDPR presents new challenges for law firms across Europe. This presentation explains the implications of GDPR and simple strategies to ensure firms are compliant for its launch in May 2018
General Data Protection Regulations (GDPR): Do you understand it and are you ...Cvent
Whether you’re an event or hospitality professional in a small, medium or large organization, the General Data Protection Regulation (GDPR) is going to affect you. Get prepared with Cvent and Debrah Harding of Market Research Society before the 25th May deadline. GDPR is a new EU regulation, designed for the digital age. GDPR will strengthen an individual's rights and increase business accountability for data privacy and holding personal information. Organizations found breaching the regulations can face fines of up to 20 million Euros or up to 4% of annual global turnover. At Cvent we are already on track to becoming GDPR compliant and we want to advise our industry partners on how to become compliant too.
Key highlights of the General Data Protection Regulation (GDPR), which organisations will need to consider when preparing for its coming into force on 25 May 2018.
Preparing for GDPR: General Data Protection Regulation - Stakeholder Presenta...Qualsys Ltd
Preparing for the new General Data Protection Regulation? Here is a presentation to help you to engage your employees with their new information security requirements. In this ppt presentation, you will find out: why GDPR, steps to manage compliance, important information security facts and some of the key articles.
General Data Protection Regulation (GDPR) - Moving from confusion to readinessOmo Osagiede
This GDPR primer highlights key aspects of the new EU regulation regarding the protection of EU citizens data. It also presents a basic approach and key activities for GDPR preparedness. Useful as a discussion starter with senior management.
The General Data Protection Regulation and the DAMA DMBOK – Tools you can use for Compliance
Abstract: The General Data Protection Regulation will be the law governing data privacy in Europe in 2018. Surveys show that less than 50% of organisations are aware of the changes within the legislation, and even fewer have any plan for achieving compliance. In this session, Daragh O Brien takes us on a high level overview of the GDPR and how the disciplines of the DMBOK can help compliance.
Notes: DMBOK is an abbreviation for the "Data Management Book of Knowledge" which is published by DAMA International (The Data Management Association)
Understanding the EU's new General Data Protection Regulation (GDPR)Acquia
In 2016, the European Union (EU) approved its General Data Protection Regulation (GDPR) to protect European citizens’ data. As a regulation, the GDPR does not require the implementation of legislation, and will immediately become an applicable law as of the 25th of May, 2018.
What is GDPR exactly trying to accomplish? According to the official documents, the goal is the “protection of natural persons with regard to the processing of personal data and on the free movement of such data.”
In short, organizations that conduct business in the EU will need to be compliant with GDPR, and must come to terms with the huge fines that non-compliance can carry. Fines can be up to €20M or 4% of the annual turnover. For companies that experience breaches that result in the loss of personal data (such as Talk Talk, which lost 170,000 people’s data), the fines will be tremendous.
Join us for discussion about GDPR to learn more about:
The principles that organizations that use personal data need to adhere to
The consequences organizations can face if that do not adhere to this new regulation
How your organization can prepare for the future
GDPR Guide: The ICO's 12 Recommended Steps To Take NowHackerOne
Recommendations from The United Kingdom's Information Commissioner's Office (ICO) to Prepare for May 2018.
The European General Data Protection Regulation, better known as GDPR, will take effect on May 25, 2018. When it does, every business, organization, or government agency that collects information on European Union (EU) citizens (in other words, just about everyone) will be forced to radically change how it manages customer data and security. If you don’t, the cost of noncompliance is significant: fines can reach up to €20M ($23.5M) or 4 percent of annual sales, whichever is higher.
A continuing legal education program on the privacy issues in transactions including credit applications and issuance, asset purchases, mergers and acquisitions, marketing and advertising and bankruptcy, given on May 21, 2013 by Jonathan I. Ezor at Olshan Frome Wolosky in New York City.
Geek Sync | Tackling Key GDPR Challenges with Data Modeling and GovernanceIDERA Software
You can watch the replay for this Geek Sync webcast in the IDERA Resource Center: http://ow.ly/tLtr50A5b4b
The General Data Protection Regulation (GDPR) is inevitable and goes live in the EU beginning May 25th 2018. It touches all technical and organizational measures as well as the design of internal systems and processes, and affects all companies around the world that have customers in the EU.
Join IDERA and Dr. Sultan Shiffa as he focuses on how data modeling, governance and collaboration help Executives, IT Managers, Architects, DBAs and Developers tackle the key challenges around data protection by design and by default, individual rights to access and erasure, valid consent, data protection roles and accountabilities, data breach notifications, and auditing the records of data processing activities. This session will also explore best practices and examples for how to master those challenges and assess the data protection impact. After this session, you can be prepared to become GDPR compliant ahead of the deadline and beyond.
The GDPR changes are fast approaching and time is running out to prepare yourself and your data. GDPR is an important topic that you will need to know inside out for your business and marketing to succeed. CommuniGator can help you get fully prepared for its arrival.
We are here to answer YOUR GDPR questions to arm you with everything you need to ensure you are compliant come May 2018.
Find out how the new data law will affect your B2B marketing abilities. We answer all your questions with a Q&A section from our experts in the field – so you can really get to grips with the changes.
We cover:
- The good the bad and the ugly of GDPR
- Your own checklist to becoming compliant
- How to get your existing data ‘double opted-in’
- Answers to your burning questions!
After ensuring compliance as a controller and processor of data, Reddico created this presentation for the team - offering further guidance and information on our processes and how we've complied. For accuracy purposes, some information comes directly from the ICO's guidelines.
Changes to EU data protection legislation are imminent and could have potentially devastating consequences for your business. Don’t be caught by surprise!
The DMA is keeping in close touch with developments as the European Parliament and Council prepare to debate this business-critical piece of legislation this autumn.
Caroline Roberts, Director of Public Affairs at the DMA will provide an update on the draft EU Data Protection Regulation and the DMA's lobbying activity.
Kathryn Wynn, Senior Associate at Pinsent Masons will discuss Big Data: Identifying the Opportunities and Overcoming the Legal Obstacles
SMS and GDPR - what you need to know to be compliantEsendex
These slides accompanied a webinar hosted on 11th April, 2018, in which the question of 'can I continue to text my customers after GDPR becomes effective' was answered. We cover off the lawful bases for communicating with customers, prospects and ex-customers; privacy policy changes; data controllers and data processors, and your responsibilities as one or the other of these. We then explore the path Esendex is taking to GDPR-compliance, effectively using ourselves as the case study for this presentation.
Wherever your business is located in the world, the GDPR will apply if you:
Offer products/services to EU citizens and/or:
Collect personal information from EU citizens
What does the GDPR mean for charity communicators? | Scotland Networking Grou...CharityComms
David Freeland, senior policy officer at the Scottish Information Commissioner’s Office
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
On 25 May 2018 the new General Data Protection Regulation (GDPR) will come into force, replacing all existing data protection regulations.
Payroll bureaus process large amounts of personal data in relation to their customers, their customers’ employees, and their own employees. Consequently, the GDPR will impact most if not all areas of the business and the impact it will have cannot be overstated.
BrightPay hosted a free CPD accredited webinar alongside Bright Contracts where we discussed everything that accountants, bookkeepers and payroll bureaus need to know about GDPR.
For more information visit https://www.brightpay.co.uk
What does GDPR actually mean to you as a business, what are the rights of individuals and how do you have to apply them, around Subject Access Request, Right to Erasure / be Forgotten, Consent and Opt In and Out and Personally Identifiable Information and Personal Data
Key marketing impacts of the GDPR - Rosemary Smith, Director, Opt-4Adestra
From May 2018, the GDPR will affect all processing of personal data including email marketing. This session will outline the key impacts on marketing consent and profiling, and provide practical ideas on how to make your email campaigns legal.
The EU’s General Data Protection Regulation (GDPR) takes effect on May 25, 2018. GDPR significantly increases the requirements imposed on companies touching the personal data of EU citizens, and also increases oversight by the EU member states’ data protection authorities. And the consequences of non-compliance under GDPR are massive—the greater of €20 million or four percent of the company’s worldwide turnover.
What's Next - General Data Protection Regulation (GDPR) ChangesOgilvy Consulting
The General Data Protection Regulation is the biggest change to the law on data in years. This webinar features Vicky Brown, Deputy General Counsel at WPP, and Paul King, Head of Data at OgilvyOne discussing what it is, why it matters and what companies are doing.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
3. UK privacy history
What is GDPR?
1995
1998
2009
2012
2018
First EU
Data
Protection
Directive
Data
Protection Act
First public consultation
with view to revise
European data
protection framework
First draft of
the GDPR
GDPR
comes into
force
6. Not complying can cost your business up to
€20million or 4% of the company’s annual
worldwide turnover (whichever is higher).
Fines & penalties
7. hello
Fines & penalties
• Sent 3.3 million emails under the title ‘Are your
details correct?’ to people who didn’t sign up to
marketing material.
• Fined £70,000 in March 2017.
8. hello
Fines & penalties
• Sent 289,790 emails clarifying whether
customers who hadn’t signed up
wanted to receive marketing
• Fined £13,000 in March 2017
11. • 96% of respondents claim to understand the
term ‘personal data’ but less than 64% picked
the correct definition
• 79% of consumers believe the primary use of
personal data is for an organisations financial
gain
• 65% of consumers are unsure if data is being
shared without their consent
Trust in Personal Data: A UK Review
16. The GDPR provides the following
rights for individuals:
1. The right to be informed
2. The right of access
3. The right to erasure
4. The right to object
5. Rights in relation to automated
decision making and profiling
6. The right to rectification
7. The right to restrict
processing
8. The right to data portability
17. The right to erasure: case study
• hi
Mario Costeja
González
18. Warning: Special categories of data
l
1. Racial or ethnic origin
2. Political opinions
3. Religious / philosophical beliefs
4.Trade union membership
5. Genetic data
6. Biometric data
7. Data containing health or sex life
8. Sexual orientation
9. Criminal data
22. How do you persuade consumers to share
their data?
• Offer incentives
• Be completely clear on what
the consumer will receive
• Be completely clear on storage details
and who the information will be shared with
The consent challenge
23. The GDPR defines valid consent as
unambiguous, affirmative consent.
Consent
26. Can we still use a pre-ticked
box as consent?
Consent Q&A
No, GDPR doesn’t class a pre-ticked
box or any form of inactivity as valid
consent. The data subject must make
an affirmative action for
their consent to be valid.
27. What is the best way to gain valid consent
if purchasing a product or service?
Consent Q&A
The best way to ensure that you’re fully
compliant with the GDPR is to include a
separate opt-in option at the point a
consumer joins/purchases by
encouraging them to sign up to
receive updates via email.
28. We’ve got historic lists –
will they still be valid?
Consent Q&A
If your current data hasn’t specifically
been collected using affirmative consent
for all activities, or you don’t have a record
of the details required, then
you’ll have to gain fresh consent.
30. Database requirements
Organisations must be able to demonstrate that an
individual consented to the processing of
their personal data.
If consent is given
over the phone, you’ll
need a recording
If you collect consent
online, you’ll need to
record consent wording,
time & source
39. Are you a data controller
or data processor?
Data controller - the organisation that collects
personal data and decides how it will be used.
Data processor - the organisation that processes
personal data on behalf of the data controller.
40. Data controller obligations
• Collects data
• Which items of personal data to collect
• How the data will be used
• Whether to disclose the data, and if so,
who to
• Arranging access
• Storage
41. Data processor obligations
• To process data fairly
and lawfully
• Data is kept accurate
and up to date
• Data is only kept for
as long as necessary
• Adhere to all agreements in your
contract with the data controller
42. Data controller or data processor?
A local authority uses a cloud provider to store
data about its housing stock and residents, rather
than holding the data on its own IT system.
The cloud provider is also contracted to delete
certain data after a particular period and to grant
members of the public access to their own
records via a secure online portal.
43. Data controller or data processor?
An online retailer work in co-operation with a
third-party payment company to process
customers’ transactions.
45. The data protection officer (DPO)
A data protection officer is responsible for
overseeing your data protection strategy and
implementation to ensure compliance
with GDPR.
• Inform
• Monitor
• Contact
46. Who needs a DPO?
x
• Public authorities
• Large scale systematic monitoring of individuals
• Large scale processing of special categories
Database requirements – this is one of the areas that will take some time to set up and get ready.
You’ll have to make sure that software / database that you use has the capability to record what you need (like sign up wording).