Dissemination plan presentation
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This document outlines the dissemination plan for a project called SAVE AGE. It identifies several target groups for dissemination including residential care homes for the elderly, associations of residential buildings, the general public and industry. The objectives of dissemination are to spread knowledge of SAVE AGE as widely as possible and to communicate directly with key stakeholders. Planned activities include developing a website and newsletters, attending events, and issuing press releases to raise awareness of the project and its results. A timeline is provided laying out dissemination activities from website launch through planned press conferences and newsletter distributions.
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D5.1 Communication and Dissemination Plan
Author: Vassiliki Zalavra
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 693319
Disclaimer: This document reflects only the author's view and the Research Executive Agency (REA) is not responsible for any use that may be made of the information it contains.
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D5.1 Communication and Dissemination Plan
Author: Vassiliki Zalavra
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 693319
Disclaimer: This document reflects only the author's view and the Research Executive Agency (REA) is not responsible for any use that may be made of the information it contains.
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We have also created an instructional video that will explain and demonstrate how to use it: https://youtu.be/Cz0l1viEFmc
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Solution:__________________________________ (what is your solution for the problem/need)
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We have also created an instructional video that will explain and demonstrate how to use it: https://youtu.be/Cz0l1viEFmc
In the video, I mention that you need to write a “Value Proposition” statement for each type of end-user you identify, and that there are different templates online. For convenience, I am providing you with two templates for crafting a value proposition statement:
Template #1:
End User: __________________________ (who is your end-user/target audience)
Problem: _________________________________ (what problem/need you’re solving for the end-user)
Solution:__________________________________ (what is your solution for the problem/need)
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Dissemination plan presentation
- 1. Dissemination • Objectives • Target groups • Main dissemination activities • Timetable of dissemination activities
- 2. Objectives • Work Package 5 –Communication has three major objectives: • To spread the knowledge of SAVE AGE and of its contents throughout Europe in the broadest and deepest possible way • To communicate directly to the main target groups and key actors in a tailored way oriented to their requirements • To disseminate the results to potential multipliers
- 3. Target groups and dissemination tools 1. Residential care homes for elderly: • medical and social care staff • managers of the residential care homes • owners of the residential homes • residents in RCHEP
- 4. Target groups and dissemination tools • 2. Associations of residential buildings on European level: • National associations of RCHEP • European Association of Hospital Managers (EAHM) • The European Coalition for Community Living (ECCL) • European School Heads Association (ESHA) • The European Prison Education Association (EPEA) • The European Association for Palliative Care (EAPC) • European Hotel Managers Association (EHMA) • The European Spas Association (ESPA)
- 5. Target groups and dissemination tools 3. General public especially the elderly 4. Industry 4.1. Energy advisers- energy agencies (e.g. national umbrella associations) 4.2. Commercial companies 5. Decision makers 6. Civil society- enviromental NGO's
- 6. Planned dissemination activities • International communication • E.D.E –24 000 addresses to be collected, so far 33 000 addresses collected, 8000 emails addresses • National communication activities
- 7. Planned dissemination activities 1. Non-media communication and dissemination • Website – was finished in September • Dissemination plan – finished in November • Newsletters - will be send out in January 2011 • News on the project will be published on AGE platform website and in CoverAGE newsletter of the AGE platform • External events- E. D. E representative will attend AGE platform work group meeting in December 2010
- 8. Planned dissemination activities 2. Media communication and dissemination • Press conferences, press releases, press coverage • On national level till december the press conferences should be organised • E.D.E Vision, article on a project was published in september and in the next issue (December) there will also be an article on the progress of the project (December)
- 9. Timetable of the dissemination activities
- 10. Timetable of the dissemination activities