This is the a small presentation about Catwalk Footwear pvt. Ltd.

1. Add a
Slide Title
- 1
-Sagorika Sen

2. 1st SEMESTER FINAL
PROJECT
CATWALK WORLDWIDE
PRIVATE LIMITED
NAME: Sagorika Sen
Section: MBA 3
UID: 2019-2207-0001-0018

3. SECTOR INFORMATION:
• Retailing in India is one of the pillars of its economy and accounts for about
10 percent of its GDP. The Indian retail market is estimated to
be US$ 600 billion and one of the top five retail markets in the world by
economic value. India is one of the fastest growing retail markets in the
world, with 1.3 billion people.
• India is expected to become the world’s fastest growing e-commerce market,
driven by robust investment in the sector and rapid increase in the number of
internet users. Various agencies have high expectations about growth of
Indian e-commerce markets.

4. GROWTH:
In India the retail sector has been doing well from the start itself the graph
shows the data of FY2009 the market Cap was $275.86 Billion and has
increased to $948.28 Billion in FY2019 with a CAGR of 15%.The GDP
growth by this sector has been 6.8% (2008-2013), there has been a slight
decrease in CAGR growth in the year 2013-2019 and has gone down to 6.5%.

5. REASONS FOR GROWTH:
-Organized retail versus unorganized retail.
-Emergence of nuclear family concept and changing age profile.
-Increased disposable Income.
-FDI in retail.
-Fast changing Indian consumer.

6. CONT.
-Availability of Skilled Labour.
-E-commerce.

7. Porter’s Five Forces Analysis:
Competitive
Rivalry
Threat of
Substitution
Supplier Power Buyer Power
Threat of New
Entry

8. COMPANYINFORMATION:
About the Company Catwalk Worldwide Pvt Ltd (Catwalk), a leading footwear
retailer and manufacturer, was founded in 1990. It is a privately-owned company
and is involved in the design, development, production and customization of
footwear for women. Catwalk conducts its operations under the direct business
model and retails its products under the Catwalk and Valencia (value brand) brands.
The company set up its first Catwalk store in Mumbai at Kemps Corner, a popular
fashion area. Apart from boutique stores, the company also operates in the shop-in-
shop format. Catwalk launched its maiden shop-in-shop outlet in Pune in 2001 in
association with Pyramid, and in Mumbai in 2002 at the Cross-Road mall. In 2003,
the company formed partnerships with Shoppers Stop and Pantaloons for retailing
its products. During FY05, Catwalk spread its presence across the country by
opening stores in Delhi, Kolkata and Gurgaon. The company retails its footwear
under collections named as Pret, Teen, Chic, Formal, Comfort and Bridal. The
company’s target audience is in the age group of 18 to 40. It targets consumers
within the income group of 5-20 lakhs and above.

9. SWOT ANALYSIS:
STRENGTHS
1.The brand has strong brand presence in the Indian markets as a premium women’s footwear brand
for nearly two decades.
2. The brand has deep pockets of retailing with its over 100 standalone and shop-in-shop stores
across Tier 1 and 2 cities over four zones in India
3. The company comes out with various theme ad campaigns every year which is a specialty of the
brand.
4. The brand has seen growth in its equity in the past few years which is a good sign seeing the
current slowdown in the markets.
5.The brand undertakes a well-knit CSR program by working towards providing education to the
underprivileged sections of the society as well as providing free medical care.

10. WEAKNESS:
1.The brand faces the risk of fragmented supply chain which is a continued risk in India.
2. The brand depends heavily depends on the Western region for its revenues
OPPRTUNITY:
1. The brand can start its own online store which has select merchandise on sale.
2. The brand can also look at diversifying its product lines to extend its offering
THREATS:
1. With the opening of FDI in single-brand retail several global foreign players are foraying in this
segment.
2. The government tax policies on all luxury goods add an extra element of worry.
3. The product differentiation in this segment is very less which is a threat to the brand.

11. PRODUCT PORTFOLIO

12. COMPETITOR ANALYSIS:
1. Metro
2. Crocks
3. Ecco

13. MARKETING MIX:
PRODUCT
-For most fashionable women.
-premium quality and sharp finishing design.
-Catwalk does as extensive research on the life cycle of the product that they
are creating.
-Catwalk delivers exactly the same product that the customer wants. There is
a different design for every occasion and every place.
PRICE
-Catwalk being a premium brand has a reasonable price for penetrating the
market. Indian market is always known for its price conscious customers and
they are less likely to spend more on a product that has a huge variety.

14. PLACE
-People visit malls and shopping complex on occasions so few brand stores
should be available in malls and crowed places.
Catwalk has access to different distribution channels; it has its own website
and many other distribution partners.
PROMOTION:
-Catwalk uses online marketing through various social media and digital
platforms like Instagram, Facebook it uses Magazines to communicate with
its customers.

15. STP OF CATWALK FOOTWARE:
SEGMENTATION
Demographic Variables:
Age: 15-40, tweens and teens
Gender: Women.
Behavioristic Variable:
The “stylish rich feel”
Utility based: parties, events, functions, festivals
Style based: heels, flats, boots, sneakers
Psychographic Variables:
Lifestyles and personalities.

16. Geographic Variables:
Cities
Population density
Targeting:
Youth(18-25 yr.)
Urban areas
Moderate income
Fashion Enthusiasts
Positioning:
To bring inspiration and innovation to every fashion its in the country
Ubiquitous brand.

17. ORGANIZATIONAL STRUCTURE:
VICE
PRESIDENT
RETAIL
MANAGER
DISTRICT
MANAGER
STORE MANAGER
SALES PERSON

18. PRODUCT LIFE CYCLE:

19. Analysis of JDs and Job Specifications posted by the
company on online-job portals:
Business Unit CATWALK INDIA
Job title Senior Territory Sales Manager
Job location Chennai, Mumbai, Kolkata, Hyderabad
Roles and Responsibilities Ensure achievement of Secondary target.
Enhance market share for Distribution
respective territory.
Distribution operation management
Achieve collections as per agreed credit
norms
Ensure implementation of policies, goals,
objectives and procedures/SOPs for the
distributors

20. ORGANIZATIONAL CULTURE:
-Great place to learn new concepts, the management is highly supportive.
-Supportive and creative environment.
-Data mining is the most enjoyable part of the job and of course the meetings
every week which are held to discuss the issues.

21. WORKING CAPITAL FOR THE YEAR 2016, 2017 &
2018 :
Working capital for the year = current assets – current liabilities
for 2018 = 72.9024 - 47.46982= 25.43258
for 2017 = 57.0097 – 31.8890= 25.12067
for 2016 = 50.24871 – 65.86398= -15.61527
DEBT-EQUITY RATIO OF THE COMPANY:
Debt-equity Ratio = total liabilities/shareholder’s equity
2018= 79.4924/35.2959= 2.252170932
2017= 62.21804/34.005= 1.829659293
2016= 80.71904/14.82272= 5.445629412
79.4924 Million Fixed Assets of the amount was purchased during the FY
2017-2018.

22. THANK YOU