A day reserved for hackathon between swedish and japanese college students. What are you passionate about? Do something with it.

1. What are you passionate about?
Do something with it!
Hackathon
Japanese / Swedish Communication Program
Epicenter Stockholm 160927

2. Today
• Epicenter intro
Hannes Sjöblad, CDO - epicenter.se
• Presentations
• Hackathon intro -
Per Söderström - contentmarketing.se
• HACKATHON - start a project
For fun, out of curiosity, for the future,
for the community , for yourself
Per Söderström
• 12.00 Lunch
K-märkt, Epicenter
• 13.00 Hackathon - in groups
• 14.00 “Combining Passion and Science”
Merci Olsson, National Geographic
• Hackathon - in groups
• 15.00 “Glue” - an entrepreneur story
Rikard Köhler, community manager, Glue
• Preparation - in groups
• 16.15 Presentations - each group
• 17.00 Thank you!

3. Starting up the hackathon
• Technology era
• Communication era
• Community era
• The assignment

4. Once upon a time...

5. … it was all about technology and patents

7. Bild Ericsson-fabriken Tulegatan

8. Telefontornet

9. Bild på
kommunikationsdepartement

10. Bild på mångapersoner. Miljoner…

11. Make Yourself Heard.

12. Arg kung

13. Finland

14. NOKIA.

15. In the meantime, in another country...

17. Bild på Sean
Connery när han
lutar ut ur sin bil

18. Brand fit?
Now, it was all about
communication.

19. Ericsson Made, Bond Approved

20. The Ericsson JB 688 concept phone

22. Ad, promo
mtrl PR

23. Effect: Global Brand Awareness
Eritrack - Global Brand Awareness
40
50
60
70
80
90
100
97-04-27
97-05-27
97-06-27
97-07-27
97-08-27
97-09-27
97-10-27
97-11-27
97-12-27
98-01-27
98-02-27
98-03-27
Ericsson
Nokia
Motorola
Bond
Campaign
Period

24. "Again, again!"

27. Phone content -
bild på tel + bilder
Mobile Content

28. The challenge…

29. 6 Regions
55+ countries
80 languages

31. The team
The Secret: a good team

32. Now: it’s all about the community,
and sharing

33. Generation why

36. Only Clara Henry could do this

37. Now…

43. What next?
CRISPR
AI

44. We talked about
• Technology era
• Communication era
• Community era
• Your assignment - making the best out of what you like

45. Do you have the team?
You are part of a great team

46. What are YOU passionate about?
Where can that passion lead you?
In a Japanese-Swedish global community

47. The hackathon
• In groups of four
• Share your interests
• Discuss what you want to do together after this week, create a
project
• All areas are open - music, apps, fashion, energy, gaming, software,
community development, AI, life science, nutrition, writing,
videoblogging….
• Present your project at 16.15 - four minutes or less per group
• Have FUN!

48. Now, it’s your turn
:-)

49. Automation,
Youtube
Marketing Automation
Marketo
Hubspot
Pardon / Salesforce
What can be measured, will be