This document outlines a business plan for Custom Gloves, which personalizes gloves with appliques or motifs. It describes customizing new or used gloves for different tastes. The target audience is initially young people attracted to colorful designs, but designs could also appeal to older customers. Gloves would be sold locally at schools or online with no production costs since gloves are made in-house. Startup costs are around 100€ with fixed costs only including materials. Gloves would be sold at 10-25€ each with a 20% profit margin and breakeven of 25 sales. Strengths include customization while weaknesses are not all customers preferring gloves. Local competition includes websites like Etsy selling professionally made, expensive

1. CUSTOM GLOVES
KRISTINA GRECH, VIKTOR MATUSSIS AND EDWIN CASA

2. AGENDA
• Description
• Target audience
• Sales
• Cost analysis
• SWOT analysis
• Local competition

3.  DESCRIPTION
• Custom Gloves: Using either new or used gloves, add appliques or motifs to create
personalized gloves.
• Can be adapted to buyers’ taste with many variations to choose from

4. AGENDA
• Description
• Target audience
• Sales
• Cost analysis
• SWOT analysis
• Local competition

5.  TARGET AUDIENCE
• Initially the product will be aimed at young buyers who are likely to be
attracted by the colourful and attractive designs
• Can also be adapted for an older audience.

6. AGENDA
• Description
• Target audience
• Sales
• Cost analysis
• SWOT analysis
• Local competition

7.  LOCATION AND SALES
• We can sell the gloves at school or if it
can be managed, at an online store
• We need a place where we are near to
customers
• Since we would make the gloves
ourselves, there wouldn‘t be any
production costs

8. AGENDA
• Description
• Target audience
• Sales
• Cost analysis
• SWOT analysis
• Local competition

9.  COST ANALYSIS
• Start-up Costs: around 100€ for the gloves, paint and
other materials which would be used for personalisation
• Fixed Costs: see start-up costs
• Variable Costs: Around 10-25€ depending on the
customer, gloves will be sold with 20% profit
• Breakeven Point: 20x+100=24x -> x =25

10. AGENDA
• Description
• Target audience
• Sales
• Cost analysis
• SWOT analysis
• Local competition

11.  SWOT ANALYSIS
Strengths
Can be adapted
for different
people’s style
Weaknesses
Not all people
like wearing
gloves
Opportunities
Could become a
popular trend
Threats
People could try
to make them
themselves

12. AGENDA
• Description
• Target audience
• Sales
• Cost analysis
• SWOT analysis
• Local competition

13.  LOCAL COMPETITION
• Websites like Etsy sell personalized gloves
• These gloves are usually made by professionals
• Expensive, but they are nice