1) Tablet usage peaks in the evenings and on weekends, and tablets are commonly used for entertainment and multi-tasking like watching TV.
2) Smartphones are changing shopping behaviors, with 38% using their phones in stores for product information.
3) Optimized mobile websites see increases in time spent and pages viewed per visitor compared to non-optimized sites.
Sanoma Planet of the apps (Kienhuis) @ NUV (UVW) round tableHerman Kienhuis
Presentation (by Herman Kienhuis) on tablet developments, Sanoma Media's app development program results and key learnings on tablet publishing @ NUV-UVW Round Table (June 21 2011, Amsterdam ZO, Netherlands)
Sanoma planet of the apps @ immovator (kienhuis)Herman Kienhuis
Presentation (by Herman Kienhuis) on tablet developments, Sanoma Media's app development program results and key learnings on tablet publishing @ immovator crossmedia café (May 24 2011, Hilversum, Netherlands)
Research consistently shows the Internet as the main source of information for travelers when researching their next destination. But online, the consumer is often confronted by a wide range of contradictory or confusing content. At Google we see our role as helping to organise this information and to connect the consumer with the most relevant content for their needs.
This brings both challenges and opportunities for the travel marketer. This session aims to explore these challenges and opportunities as well as covering the wider range of tools and applications Google has developed that can help the traveler and marketer.
Sanoma Planet of the apps (Kienhuis) @ NUV (UVW) round tableHerman Kienhuis
Presentation (by Herman Kienhuis) on tablet developments, Sanoma Media's app development program results and key learnings on tablet publishing @ NUV-UVW Round Table (June 21 2011, Amsterdam ZO, Netherlands)
Sanoma planet of the apps @ immovator (kienhuis)Herman Kienhuis
Presentation (by Herman Kienhuis) on tablet developments, Sanoma Media's app development program results and key learnings on tablet publishing @ immovator crossmedia café (May 24 2011, Hilversum, Netherlands)
Research consistently shows the Internet as the main source of information for travelers when researching their next destination. But online, the consumer is often confronted by a wide range of contradictory or confusing content. At Google we see our role as helping to organise this information and to connect the consumer with the most relevant content for their needs.
This brings both challenges and opportunities for the travel marketer. This session aims to explore these challenges and opportunities as well as covering the wider range of tools and applications Google has developed that can help the traveler and marketer.
Multi Screen Breakfast Seminar 15th February 2013fivebyfive
No iPad, Nexus 7, Kindle, Nook, Smart TV or iPhone 5 under your Christmas tree? You need to have a word with Santa, or maybe you are already among the 40% of the UK population who own one of these devices.
The multi-screen world, where people use a combination of phones, tablets, computers and televisions to consume content, is fast becoming commonplace.
Here we explore the benefits of developing digital content for multiple-screens. We cover how consumer journeys are evolving, touch on hot topics such as ‘responsive design’ and present some of the multi-screen content we’ve developed that involves pairing screens. Delivered by Tom Chapman, Head of Innovation at Five by Five on 15th February 2013 (Southampton) and 15th March 2013 (London) as part of of the agency's ongoing program of breakfast seminars.
Econsultancy and ethology: Digital Marketing Strategy for the Three ScreensMike Corak
From inspiration to conversion and beyond, discover how each type of screen in a consumer’s life is playing a different role, & what marketers need to know to best connect. Learn how a consumer behavior varies by screen and understand the implications that should be reflected in your audience-focused digital marketing strategy.
content marketing, content strategy, digital marketing strategy, econsultancy, ethology, mike corak, mobile marketing, social media strategy
An overview of mobile media consumption and advertising opportunities in Thailand by Shiraz Kabir, Head - Performance Advertising, Inmobi and Phalgun Raju, General Manager, Inmobi
Vol1: Managing The Hype - The Reality of Mobile in Canada - AppendixDelvinia
Delvinia’s 2009-2010 study of Canadian mobile behaviours conducted through AskingCanadians™, revealed that most mobile owners don’t appear to be using the more advanced features that mobile providers tout and marketers dream of
fully leveraging. Read more inside...
D'après une étude récente de Google, le phénomène du multiécran touche de plus en plus de Canadiens. En effet, ils sont nombreux à déclarer utiliser un dispositif comme le téléphone intelligent, la tablette ou un PC pendant qu'ils regardent la télévision. Selon Google, le multiécran est dorénavant ancré dans les habitudes des Canadiens et les marketeurs peuvent optimiser leurs performances par une juste compréhension de l'impact de ce phénomène. Ce n'est pas pour rien que Twitter a ouvert récemment un bureau au Canada spécialement dédié à la social TV.
Multi Screen Breakfast Seminar 15th February 2013fivebyfive
No iPad, Nexus 7, Kindle, Nook, Smart TV or iPhone 5 under your Christmas tree? You need to have a word with Santa, or maybe you are already among the 40% of the UK population who own one of these devices.
The multi-screen world, where people use a combination of phones, tablets, computers and televisions to consume content, is fast becoming commonplace.
Here we explore the benefits of developing digital content for multiple-screens. We cover how consumer journeys are evolving, touch on hot topics such as ‘responsive design’ and present some of the multi-screen content we’ve developed that involves pairing screens. Delivered by Tom Chapman, Head of Innovation at Five by Five on 15th February 2013 (Southampton) and 15th March 2013 (London) as part of of the agency's ongoing program of breakfast seminars.
Econsultancy and ethology: Digital Marketing Strategy for the Three ScreensMike Corak
From inspiration to conversion and beyond, discover how each type of screen in a consumer’s life is playing a different role, & what marketers need to know to best connect. Learn how a consumer behavior varies by screen and understand the implications that should be reflected in your audience-focused digital marketing strategy.
content marketing, content strategy, digital marketing strategy, econsultancy, ethology, mike corak, mobile marketing, social media strategy
An overview of mobile media consumption and advertising opportunities in Thailand by Shiraz Kabir, Head - Performance Advertising, Inmobi and Phalgun Raju, General Manager, Inmobi
Vol1: Managing The Hype - The Reality of Mobile in Canada - AppendixDelvinia
Delvinia’s 2009-2010 study of Canadian mobile behaviours conducted through AskingCanadians™, revealed that most mobile owners don’t appear to be using the more advanced features that mobile providers tout and marketers dream of
fully leveraging. Read more inside...
D'après une étude récente de Google, le phénomène du multiécran touche de plus en plus de Canadiens. En effet, ils sont nombreux à déclarer utiliser un dispositif comme le téléphone intelligent, la tablette ou un PC pendant qu'ils regardent la télévision. Selon Google, le multiécran est dorénavant ancré dans les habitudes des Canadiens et les marketeurs peuvent optimiser leurs performances par une juste compréhension de l'impact de ce phénomène. Ce n'est pas pour rien que Twitter a ouvert récemment un bureau au Canada spécialement dédié à la social TV.
Cashing in on the Smartphone Gaming BoomElastic Path
The widespread adoption of iOS and Android devices has led to massive changes in the retail portable game category. According to Mintel's, "The US Mobile Gaming Market - May 2011", U.S. mobile phone and tablet gaming sales hit $898 million in 2010, doubling 2005 figures.
With smartphone and tablet sales on the rise, games being the leading category in the App Store and Android Market, and cloud gaming poised to take off, the future of mobile gaming looks very rosy indeed. Both Mintel and eMarketer are forecasting revenues to top $1.5 billion by 2014-15.
To profit from the mobile gaming boom, Elastic Path offers a number of recommendations aimed at app stores and game publishers. These include broadening portfolios to appeal to diverse audiences, improving title discovery, integrating robust social features, continuing to innovate with freemium games, and working with advertisers to promote products in-game.
In the two years since the Apple iPad first popularized the tabler, tens of millions have been sold, and they are expected to become nearly ubiquitous in homes,
classrooms and offices across America.
Mobile versus online: modality considerations for data qualityMerlien Institute
Mobile versus online: modality considerations for data quality
Elaine B. Coleman - Co-Founder & Chief Research Officer - Resolve Market Research
Dean Wiltse - Founder & President – Thumbspeak
Examining how technology-driven data applications have become viable options for ascertaining consumer feedback. Determining the implications for mobile applications for delivering data quality to brands. How to motivate consumers to respond quickly to branded information through channel novelty.
Similar to Breakfast & Brains, September 2012- Guy Phillipson (20)
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
3. Objectives
Core Objective:
To understand the ways in which people consume content across
mobile, tablet and PC devices
Through exploration of:
Differences in Appreciation of device Interaction with
consumption between optimised content on advertising across the
devices each device three devices
… and crucially what this means for advertisers
4. The smartphone is used with the highest
frequency
Which device did you use to access the internet or use an app?
PC+Smartphone Users Tablet+PC+Smartphone
Users
79% 63%
21% 19% 17%
Base: PC+Smartphone Users 413 / Tablet+PC+Smartphone Users 256
5. Each device has it’s moment during the day- the
tablet particularly during the evening
Day in the Life of Device Usage - Weekday
35%
30%
25%
% of Interactions
20%
15%
10%
5%
0%
Night Time Early Morning Morning Late morning Early Afternoon Early Evening Late Evening
1-3am 4-6am 7-9am 10am-12am Afternoon 4-6pm 7-9pm 10-12pm
1pm-3pm
Desktop Mobile Tablet
Base (number of check-ins): Desktop & Laptop 436 / Smartphone & Mobile 1544
6. Tablet usage peaks during non working
hours
Day in the Life of Device Usage - Tablets
30%
25%
% of Interactions
20%
15%
10%
5%
0%
Night Time Afternoon Morning 7-9am Late morning Early Afternoon Early Evening Late Evening
1-3am 4-6pm 10am-12am 1pm-3pm 7-9pm 10-12pm
Weekday Weekend
Base (number of check-ins): Desktop & Laptop 436 / Smartphone & Mobile 1544 / Tablet PC 185
7. Tablets are a multi-tasking device
51% 33%
Tablet usage with 35%
TV Mobile usage Desktop
with TV usage with
TV
Source: IAB Three Device Lives: Tablets in context
8. Tablets are an entertainment device
Which of your devices best allows you to be entertained?
PC,
29%
Tablet,
49%
Mobile,
22%
Source: IAB Three Device Lives: Tablets in context
9. Tablet owners shop a lot
72%
purchase
weekly
2:56 2:12
Source: IAB Mojo Study
10. Smartphones are changing the way we
shop
38%
of respondents
use their
smartphone in
store
E1b. When you have been out shopping have you ever used your mobile / smartphone to look for more information
on products you were thinking of buying?
11. Top 100 advertiser mobile websites
63% Vs. 37%
Non - Optimised Optimised
Source: IAB Optimised Site Study, GSMA Mobile Media Metrics (MMM) in partnership with comScore
12. The average minutes per visitor increased
by 2 minutes on optimised sites
6
5
Average Minutes per Visitor
5 Definition:
Average Minutes
4 per Visitor
3 The average
3 number of
minutes spent on
2 the website
during the
1 month, per
visitor.
0
Non - optimised Optimised
Source: IAB Optimised Site Study, GSMA Mobile Media Metrics (MMM) in partnership with comScore
13. There are 33% more average pages per
visitor on optimised sites
20 19
Definition:
18 Average
Average Pages per Visitor
16 Pages per
14 Visitor
12 The average
12
number of
10 pages viewed
8 during a
6 month by
4 persons
visiting the
2 website.
0
Non - optimised Optimised
Source: IAB Optimised Site Study, GSMA Mobile Media Metrics (MMM) in partnership with comScore
15. Methodology
• Quantitative
• Ipsos ran a survey of 1,000
respondents completed on their
tablet
• 9 ad formats embedded in a mock
newspaper page from Celtra
platform
• Qualitative
• 4 day blogging exercise with 8
tablet owners
• Respondents asked interact with a
range of static, animated and
interactive ads on their tablets from
publications including Wired, Vogue
and Vanity Fair
Source: IAB Tablet Ad Format Study July 2012
16. The 9 formats
Static Dynamic Interactive
MPU
Leaderboard
Full Page
Source: IAB Tablet Ad Format Study July 2012
18. There is an expectation for advertisers to
be on tablets
45%
“I expect my
Agree
favourite brands
to be advertising
39%
Neutral
on tablet
computers”
Source: IAB Tablet Ad Format Study July 2012
19. The more dynamic & interactive the tablet
ad, the better they perform
Interactive 48% Interactive 44% Interactive 40%
Animated 42% Animated 39% Animated 33%
Static 20% Static 13% Static 21%
Engaging Innovative Memorable
Interactive 19% Interactive 32%
Animated 21% Animated 36%
Static 32% Static 56%
Boring Ordinary
Source: IAB Tablet Ad Format Study July 2012
20. Different formats have different strengths
Size of bubble represents UNIQUE / MEMORABLE
% who recall seeing ad Full Page Interactive I
Full page
MPU Interactive
MPU
A Full Page Interactive II
B Leaderboard Interactive
C MPU Dynamic
ENGAGING / FUN
Leaderboard Dynamic
ANNOYING / IRRITATING
Leaderboard
D
E Full Page Static
G
MPU Static
F
Leaderboard Static
H
I
BORING/ ORDINARY
Source: IAB Tablet Ad Format Study July 2012
21. Summary
• Consumers already expect to see tablet ads
and like ad funded models
• Interactive formats create a connection-
consumers like to ‘get their hands dirty’ with
tablets
• Although consumers expect more from tablet
ads, the old rules of advertising still apply.
Context is king.
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