Breakfast & Brains, February 2012-Paul Wright

•

0 likes•331 views

Brainient

Technology Business

Video Advertising – an advertisers view

Paul Wright
Chief Digital Officer, OMD GROUP UK

Specialise in data, service, and technology clients

Data-driven Service-led Technology-led

Agenda

•  Digital in 2012

•  The Video Challenge

•  2012

2012 :
We are moving to a different planning and buying model

…the video market is becoming more complex
Video

Broadcasters
Portals
Publishers
Online
Publishers
Gaming
UGC

Video
Networks

Video

Exchanges

DSPs

So what do clients and agencies want in 2012

ü  Quality Content

ü  Well Targeted Audiences

ü  Use of technology to make the buying process efficient

ü  Proof of Effectiveness

Remember video
advertising in digital is
not a “solus” activity

Thank you

•  Paul Wright

•  Twitter : paulwright66

•  LinkedIn :paulwright66

•  Facebook : yes…Foursquare yes,Quora yes,

What's hot

Socializing B2B Marketing: Lessons from Industry LeadersRob Leavitt

Marketing's Role in Driving Growth with Key AccountsRob Leavitt

Thought Leadership Development at PTC Global ServicesRob Leavitt

Oies Consulting Portfolio of Services 2019Francisco Maroto

It invention test competition.pptxAamir Qutub

BIG DIG - digital worksSergey Pontus

From paper to digital servicesCapgemini

Annika Sallstrom Rome 2010European Network of Living Labs (ENoLL)

“The Antwerp Public Sector” Partners with Capgemini to Meet its Future Talent...Capgemini

The 6 challenges behind Digital Transformation #M2CHUB INSTITUTE

What's hot (10)

Socializing B2B Marketing: Lessons from Industry Leaders

Marketing's Role in Driving Growth with Key Accounts

Thought Leadership Development at PTC Global Services

Oies Consulting Portfolio of Services 2019

It invention test competition.pptx

BIG DIG - digital works

From paper to digital services

Annika Sallstrom Rome 2010

“The Antwerp Public Sector” Partners with Capgemini to Meet its Future Talent...

The 6 challenges behind Digital Transformation #M2C

Viewers also liked

Steve Chester- Breakfast & Brains October 2013Brainient

Breakfast & Brains, September 2012- Simon YuleBrainient

Rachel Robinson- Breakfast & Brains October 2013Brainient

Connecticut blue laws through the yearsabbyferrucci

Breakfast & Brains May 2013- Simon AndrewsBrainient

Breakfast & Brains, September 2012- Guy PhillipsonBrainient

Jonathan Lewis- Breakfast & Brains October 2013Brainient

Breakfast & Brains May 2013- Mat BrownBrainient

Viewers also liked (8)

Steve Chester- Breakfast & Brains October 2013

Breakfast & Brains, September 2012- Simon Yule

Rachel Robinson- Breakfast & Brains October 2013

Connecticut blue laws through the years

Breakfast & Brains May 2013- Simon Andrews

Breakfast & Brains, September 2012- Guy Phillipson

Jonathan Lewis- Breakfast & Brains October 2013

Breakfast & Brains May 2013- Mat Brown

Similar to Breakfast & Brains, February 2012-Paul Wright

Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...Brandwatch

Digital transformation challenges & opportunities 4 enterprises v1.1itnewsafrica

View - intranet portfolioView Strategic PLC

The Marketing Landscape will Change in 2022 Due to Digital Trends.pptxFirstDigiAdd3

DigitalAgency - Outsourcing Digital ServicesNubi Kay'

Podion_Company ProfileFanus Du Plooy

Robin Malik (RM' Work Presentation)Robin Malik

Digital_Signage_Finacial_Network_BIAGreg Weaver

Inbound gt m strategy 1.0Anders Grundborn

04 A-Z of Fraud & Cybercrime (Workshop)#TheFraudTube

Content marketing for lead nurturingThe Marketing Practice

D marts d2-s1- chas-sweeting-social media in contextDigital Marketing Arts

Dragging operators into the online starting gatesLiz Ward

Case Study/DELL - Steve ReevesBrandwatch

360 BrochureChristina Anagnostopoulou

Introduction to Social Media for Business Use 291112WMG, University of Warwick

The digital strategy innovation summitCapgemini

Going digital servicesSandeep Raut

Structuring for success - Developing a dynamic structure for your marketing t...B2B Marketing

Reframed 2016Kev Price

Similar to Breakfast & Brains, February 2012-Paul Wright (20)

Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...

Digital transformation challenges & opportunities 4 enterprises v1.1

View - intranet portfolio

The Marketing Landscape will Change in 2022 Due to Digital Trends.pptx

DigitalAgency - Outsourcing Digital Services

Podion_Company Profile

Robin Malik (RM' Work Presentation)

Digital_Signage_Finacial_Network_BIA

Inbound gt m strategy 1.0

04 A-Z of Fraud & Cybercrime (Workshop)

Content marketing for lead nurturing

D marts d2-s1- chas-sweeting-social media in context

Dragging operators into the online starting gates

Case Study/DELL - Steve Reeves

360 Brochure

Introduction to Social Media for Business Use 291112

The digital strategy innovation summit

Going digital services

Structuring for success - Developing a dynamic structure for your marketing t...

Reframed 2016

Recently uploaded

Hyderabad Call Girls Khairatabad ✨ 7001305949 ✨ Cheap Price Your BudgetEnjoy Anytime

Snow Chain-Integrated Tire for a Safe Drive on Winter RoadsHyundai Motor Group

SQL Database Design For Developers at php[tek] 2024Scott Keck-Warren

Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...HostedbyConfluent

Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC

The transition to renewables in India.pdfCompetition Advisory Services (India) LLP

Vulnerability_Management_GRC_by Sohang Sengupta.pptxnull - The Open Security Community

SIEMENS: RAPUNZEL – A Tale About Knowledge GraphNeo4j

Swan(sea) Song – personal research during my six years at Swansea ... and bey...Alan Dix

CloudStudio User manual (basic edition):comworks

Pigging Solutions Piggable Sweeping ElbowsPigging Solutions

Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski

Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxnull - The Open Security Community

Artificial intelligence in the post-deep learning eraDeakin University

FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhisoniya singh

#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada

Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes

The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad

Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK

Pigging Solutions in Pet Food ManufacturingPigging Solutions

Recently uploaded (20)

Hyderabad Call Girls Khairatabad ✨ 7001305949 ✨ Cheap Price Your Budget

Snow Chain-Integrated Tire for a Safe Drive on Winter Roads

SQL Database Design For Developers at php[tek] 2024

Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...

Breaking the Kubernetes Kill Chain: Host Path Mount

The transition to renewables in India.pdf

Vulnerability_Management_GRC_by Sohang Sengupta.pptx

SIEMENS: RAPUNZEL – A Tale About Knowledge Graph

Swan(sea) Song – personal research during my six years at Swansea ... and bey...

CloudStudio User manual (basic edition):

Pigging Solutions Piggable Sweeping Elbows

Integration and Automation in Practice: CI/CD in Mule Integration and Automat...

Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx

Artificial intelligence in the post-deep learning era

FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi

#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024

Enhancing Worker Digital Experience: A Hands-on Workshop for Partners

The Codex of Business Writing Software for Real-World Solutions 2.pptx

Unblocking The Main Thread Solving ANRs and Frozen Frames

Pigging Solutions in Pet Food Manufacturing

Breakfast & Brains, February 2012-Paul Wright

1. Video Advertising – an advertisers view Paul Wright Chief Digital Officer, OMD GROUP UK

2. OMD ….A Background

3. Specialise in data, service, and technology clients Data-driven Service-led Technology-led

4. Agenda •  Digital in 2012 •  The Video Challenge •  2012

5. 2012 : We are moving to a different planning and buying model

6. 2012 : Data is getting more important

7. …the video market is becoming more complex Video Broadcasters Portals Publishers Online Publishers Gaming UGC Video Networks Video Exchanges DSPs

8. So what do clients and agencies want in 2012 ü  Quality Content ü  Well Targeted Audiences ü  Use of technology to make the buying process efficient ü  Proof of Effectiveness

9. Remember video advertising in digital is not a “solus” activity

10. Thank you •  Paul Wright •  Twitter : paulwright66 •  LinkedIn :paulwright66 •  Facebook : yes…Foursquare yes,Quora yes,

Breakfast & Brains, February 2012-Paul Wright

Recommended

Recommended

More Related Content

What's hot

What's hot (10)

Viewers also liked

Viewers also liked (8)

Similar to Breakfast & Brains, February 2012-Paul Wright

Similar to Breakfast & Brains, February 2012-Paul Wright (20)

Recently uploaded

Recently uploaded (20)

Breakfast & Brains, February 2012-Paul Wright