The document discusses a paper bag business initiative by a group led by Rozmin Mansoor Ali and Shabila Ashraf, both with finance backgrounds. It highlights market opportunities in replacing plastic bags with eco-friendly paper bags, the importance of customer feedback, and details on their sales, surveys, and positive responses from potential clients. The business shows promise, with plans to further develop their product and marketing strategies based on initial successes and market research.

1. Paper bag Business
Group Members:
Rozmin Mansoor Ali 16138
Shabila Ashraf 15660
Fashionable trendy look with Eco friendly bags…

2. Team
Shabila Ashraf:
 MBA Majors in Finance from IOBM,
 Currently working as an Business Support officer at
 JS BANK .
Rozmin Mansoor Ali:
 MBA Majors in Finance from IOBM,
 Currently working at Aga Khan University as an
 Senior Assistant at Finance Department
Initial Idea
The idea was to start a paper bag business,
we find the people are more concerned about
the environment and there is a big opportunity
for this business

3. Introduction

5. Market Size
 Retailer shop usage per week:
 40kg per week ( 1kg =1000 therefore 40kg =40000)
 Per month 4 weeks (40,000*4=160,000 Plastic bags)
 Per day =160,000/30=5350 rounded off figure
 We surveyed three shops .
 Gulshan (Kamran Market )
 This is the calculation for plastic bags and we are replacing plastic
bag with paper bag so consumption of paper bag compare to
plastic bag must be low due to we are new entrants in the market.
 Approximately we are assuming w would sale around 50,000.

10. Lessons Learned
 Going out of the building is first thing
 Improvements in the product after getting feed back from
customers/users.
 Environmentally beneficial products or socially responsible.
 Harness our growth potential and sustain profitable growth.
 Qualified and experienced employees.
 Competitive pricing.
 Communicate with our clients through the website.

11. So Here’s what we did
Our Facebook Page
https://www.facebook.com/Fashionable-Trendy-Look-with-Eco-
Friendly-bags-164425740633452/home

12. Second Market Survey
 Office(40)
 Shopping Malls (20) kamran Market, Atrium mall, Allah Wala
Market, Jama Cloth Centre, Millennium)
 Whatsapp Group( 35 ) official groups, friends groups, Social Groups
 Whole seller(15) Empress Market, Bolton market, Paper Market(
Pakistan Chowk)
 Retailers(15)
 Face Book page (30)
 Individuals – University Students (40)
 Big Buildings- Shaheen Complex,Forum (30)
 Events- Frare Hall-50 (3 day event recently held on 12th august to
14th August ,2016)
 Approximately 300 customers visited – and feed back is quite
positive.

13. Cost structure, Break even
calculation & Forecasted Income
statement.
 Raw material cost
 Delivering cost
 Website maintenance cost
 Apps development cost
 Marketing cost
Forecasted Income statement explains in detail

15. First Month Income Statement

16. Second Month Income Statement

17. Third Month Income Statement

20. Here’s What we Found……………
Feed Back
 Organization Level
 Whole seller Level
 Retailer level
 Individual level

21. Organization level
 Different peoples (40 peoples) interview and their feed back
taken on paper bag uses.
 Its good for environment
 They mostly use paper bags for carrying things
 They specially don’t buy for use they reuse the paper bags
they received from shopping malls
 It gives a good look
 the printed paper bag gives the option of branding,
promotion.

22. Wholesale level
 Wholesale shops are ready to sell our products the only
thing they ask us is to make sure that you will be in a
position to complete bulk quantity orders , also they need
some commission or incentives from us for being motivated
and discounts In bulk quantities for their customer.
 We visited
 ,Whole seller(15) Empress Market, Bolton market, Paper
Market
 ( Pakistan Chowk)

23. Retail Level
 Around 15 shops visited in different shopping malls
 People are more attractive towards paper bags in
these days.
 Every one knows that plastic is not safe for
environment
 It gives customers cool look
 Customers feel important if the shopkeeper use
plastic bags instead of paper bags.
 We visited
 Kamran Market, Allah Wala market, Jama Cloth
Center, Atrium shopping mall, Gold Mark one and two.
 The reason of choosing small shopping malls is that big
malls already shifted fro plastic to pear the need t
convenience small market before going to mainstream
market.

24. Individual Levels
 As a individual customer we don’t have
opportunity to capture big market, but yes if we
customized our products according to customers
demand we can cator this market also.
 They are more responsible ……………..Environment
 Fast people ………………………Busy people don’t have
time to shop they do online shopping
 they need ease …………………….Availability, Look ,
Fashion with less effort.
 We Visited
 University students, Normal customer of
shopping malls, stores.
 Also we took feedback from event (Azadi )

25.  What did we learn.
 It’s a big opportunity for us, we find it difficult in start but after
feedbacks, surveys……….we successfully executed our business.
 2. Whether you think this a viable business.
 Yes this is a viable product not only viable it have a big opportunity
for creating awareness , In
 3. Whether you want to purse it after the class
 Already took a one step…………at azadi fest16 held on 12th to 14th
August at frere hall……………….we sold 50 paper bags(25 rs. Per
bag total sales revenue 1250 with positive customer feedback cot
of production 15*50=750
 1250-750=500 (Profit)