Design thinking

2. PROBLEM STATEMENT
• During rainy seasons, mobile vendor carts have to shut
their business due to water clogging on roads.
• Lack of water availability in the Jagat farm which
leads to time and cost wastage for the vendor.
• Lack of hygiene and sanitation around the cart.
• Combat the problems faced by both buyers and sellers
while their purchase from mobile vendor carts during
rainy seasons.
• Improve the customer experience while buying
goods/food from mobile carts.

3. STAKEHOLDER MAP
Stakeholder for Sikander ke
mashoor chole kulche are:
1. Local Government authorities
(New Okhla Industrial
Development Authority)
2. Helper – Ram
3. Society – Local residents, social
groups, etc.
4. Owner – Anil
5. Customers at the cart – students,
lower lower-middle-classs
6. Competitors – Other food carts

4. EXTREME USERS
1. Hygiene followers
2. Customers do not have clarity regarding the offerings of the vendor
3. Lack of variety
4. Customers looking for a fine dining experience
5. Higher income groups
6. Anytime customers
7. Health-conscious people

5. EMPATHY MAPS

6. Functional Values
Emotional Values
JOBS TO BE DONE

7. CUSTOMER JOURNEY MAP

8. INSIGHTS, POV AND DESIGN PRINCIPLE
USER NEED INSIGHT
1. Owner of stall Better design of cart A better design of the cart
through which he can
continue business during
extreme weather
conditions. He also
requires water storage
capacity which helps him
with daily activities.
2. Customer Clean surroundings,
hygienic food and better
experience
Have a clean environment
around the cart and wants
hygienic food. They also
want a better experience
while having their meal at
cart.

9. Ideas Feasibility Desirability Viability
Idea 1 5 4 2
Idea 2 7 6 7
Idea 3 2 3 2
Idea 4 5 3 2
Idea 5 8 7 7
Idea 6 8 5 5
Idea 7 4 4 2
Idea 8 2 4 2
Idea 9 1 6 1
Idea 10 8 8 9
Idea 11 9 9 10
Idea 12 4 7 2
Idea 13 8 8 9
Idea 14 8 9 8
Idea 15 3 5 1
Idea 16 8 9 7
Idea 17 9 9 10
We used a numeric scoring scale from 1 to 10, with 1
being a low score, mentioned below are the ideas
that we have chosen:
Idea 5: Have a big umbrella over the cart
Idea 10: Create a rainwater harvesting system above
the roof
Idea 11: Have a canopy for protection from rain
Idea 13: Have a speaker system to attract customers
Idea 14: Creating a portable platform that can be and
increase the height of cart
Idea 17: Create ambient lighting around the cart
IDEA GENERATION PROCESS

10. CONCEPT POSTER

11. PROTOTYPE

12. ON FIELD RESEARCH

13. THANK YOU
TEAM INTANGIBLES