The fifth-largest and preferred retail destination globally, the Indian retail industry is one of the fastest-growing segments in the world.

1. R
eliance Gourmet
S
upermarket- F
r
eshpik
case s
t
u
dy

2. Contents
• WhatisFreshPik
• I
mmersive S
hopping c onc ept
• Self-checkout
INDEX
01

3. • T
he fifth-largest and preferred retaildestination globally,the
Indianretailindustryisone of the fastest-growingsegmentsinthe
world.
• India isexperiencing unprecedented growth with retail
development takingplace not justinmajorcitiesand metros,
buta lso intier I
a nd I
c ities.
• Healthyeconomic growth,changing demographic profile,
increasing disposable income, urbanization, changing
consumer tastes and preferences are some of the factors
drivinggrowthinthe organized retailmarketinIndia.
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02

4. • M arking itsforayinto the ultra-
premium
grocery segment –Reliance Retail
launched a fir
s
tof itskind experiential
gourmetfood s
uper
s
tore –called F
reshPik.
• Jio Wor
ld Dr
ive (
JWD)
,inM umbai's
commercialepicentre, Bandra Kurla
ComplexisReliance'spremiumretail
destination.
• T
he FreshPiks
tor
e hasbeen des
igned
keeping inmind the refined tastesand
delicate aesthetic sensibilitiesof food
connoisseurs and wel-travelled
gourmands.
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03

5. Immersive Shopping concept
• The distinctive immersive shopping concept i
s
c urated to make shopping fun, s
atis
fying and
pleasurable.
• Integratingphysical and digital themes along
with the dis
tinctive immersive experience
eleva testhe experience ofshopping to a
whole new level.
• Dedic ated to creating moments of delight,
many of these immersiveexperiences isbeing
implemented forthe fir
s
ttime inI
ndia.
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04

6. • Therange of food items offered at the gourmet store
include -staples,freshlypicked fruits,and vegetables —
withspecially curated exotic and organic varietiesand
live mic rogreens
• Apartfromthisdivers
e range,the "
G ood forYou"
,range of
premium and healthy food products caters to the
diverse dietary preferences of the health-conscious
customer's dedicated sections for non-dairy milk,keto-
friendly,gluten-free,organic,vegan,high-protein options.
• Provides the exotic var
ietiesoftea a nd c offee;a
wide range of personal ca reproducts,including
premiumAyurvedic
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05

7. • Thewine storeat Freshpikisstocked withglobally
renowned wines.
• However, whatmakes the wine store at Freshpik
uniquelydistinctive isthe inbuilttasting room where
customerscan trywinesand beersof theirchoice,
and even engage in appreciationand educ a tion
sessions.
• For the chocoholics, it presentsa haven offering the
bestchocolates fromGodiva, Smoor
,Cadbury, and a
hostof finestfarm-to-barchocolate brands.
• A dedic a ted M &Msc ornerha sa whole range of
productsfrom M&M and allowscustomersto
c us
tomiz
e a nd pic kfla vor
softheirc hoic e.
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06

8. • Another attractionforKidsisthe "
T
he
Candy Paradise"offering a fresh
s
erving ofmilkshakes,a nd wa fflesa t
Epigamia'sYogurtB
arorlive popcorn
a nd c ottonc a ndypop-
upsat4,700
BC popcorn.
• T
he s
ta plesc ountertheatreslive
prepa rationkios
k
sofnutbutterornut
milk.
• When itc omesto freshproduc e,
FreshPikoffersitsc us
tomersexotic
varietiesoffruitsand vegetableswith
specia llyc urated a nd organic
var
ietiesa nd live mic rogreens
.
Another c ounterdispla yspotsof herbs
s
uc h a sc or
ia nder
,lemongras
s
, mint
leave to be grownathome.
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07

9. Self-checkout
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08
• Integratingthe omnichannel experience, Freshpik provides a
digital company called "Personal Shopper" where customers
c an do a quick self-check-out.T
he F
R
E
S
HPI
Kapp willbe
a vaila ble soon too.
• FreshPikopens from 11a.m. to 9.30p.m. on all days. All store
membersstrictlycomply withCovid protocols inthe interestof the
safetyof customersand employees.
• "Ifgood food isyour thing, Freshpikisa paradise. It'sa
playground to delight all our senses,touch, see, smel, hear,
taste,enjoy...Freshpikisa food experience, not justa store"said
Damodar Mall,CEO Grocery Retail,Reliance Retail.

10. Thank You
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