The document outlines the key objectives and plans of Inishowen Tourism for 2017 which are: to market Inishowen as a tourist destination and increase visitor numbers and revenue, sustain and grow tourism businesses, improve the visitor experience, build awareness of the Inishowen brand, and plan trade shows and familiarization visits. It also details the 2017 membership packages that provide marketing benefits to tourism businesses in Inishowen to help drive visitors. Businesses are reminded to return their membership booking form by February 21st, 2017 to be included in printed guides for the year.

1. 2017 Key
Objectives

2. Mission Statement
To market Inishowen as a tourist destination, to
increase numbers of domestic and overseas visitors
and revenue, while supporting existing sustainable
tourism enterprises and encourage emerging tourism
businesses.

3. Sustain and Grow
To continue to grow the number of visitors and market
share for Inishowen Tourism in order to sustain the
tourism, hospitality and recreational business base. This
will be done by continuing to work in partnership with
key agencies such as Failte Ireland and Donegal
Tourism.

4. Improve the Visitor Experience
Working with the tourism and hospitality trade to
provide a more coherent visitor experience through
improved quality and stronger linkages between
attractions and services in the area.

5. Build Shared Brand
Awareness
To focus marketing through the Inishowen brand and to
ensure that the tourism and hospitality trade have
opportunities to participate in and benefit from
promotions.

6. Plan for 2017
Trade Shows
Holiday World Belfast 20th - 22nd January
Holiday World Dublin 27th - 29th January
Sea Fest Galway 30th June - 2nd July

7. Fam Visits for Trade
Members
Tour of hidden gems of Inishowen for Trade Members .
This will allow trade members the opportunity to
discover the Peninsula, increase awareness of things to
do and see in Inishowen. It will also encourage
networking with fellow trade members and staff of
Inishowen Tourism.

8. Fam Visits for Journalists /
Tour Operators
Visits to Inishowen, International journalists in
conjunction with Failte Ireland

9. Cruise Tourism in
Greencastle
● Day trips incorporating
/walking/shopping/crafts/historical monuments.
● Developing walking tours in Greencastle and Moville
● Designing short 1/2 day bus tour of East Inishowen
● First Cruise Ship date spring 2017, to be confirmed
with Donegal Tourism.

10. Craft Retail Showcase
To expand craft retail / showcase of trade members
that is currently being sold in Buncrana.
Food Tourism
Food trail / Food festival

11. Services to Trade Members
Online & Offline, ITS aims to raise your business
profile & build brand awareness by driving the
correct user experience, traffic & search engine
signals.
Inishowen Tourism recently agreed to overhaul the
website, to increase the digital presence of trade
members, with a view to maximising online & social
web marketing potential.
The new site is mobile responsive & includes
interactive maps, an adaptive layout & navigation to
support all tourism & marketing campaigns.
During 2017, ITS invite continual feedback from
members to further tailor the packages to suit your
needs.
www.visitinishowen.com

12. Inbound Engagement
A few ways visitors find member details:
● Digital Maps - Things To Do & Locations
● 15,000 Printed Guides (via Distribution Network)
● Video Content - Twitter, Facebook Live, YouTube &
Instagram
● Email Newsletters
● Follows, Reviews, Comments, Hashtags & Sharing -
Social Web
● Tourism Ireland, Donegal Tourism & Journalist articles
all drive interested traffic. Fáilte Ireland & Discover
Northern Ireland also have the ‘Wild Atlantic Way’ &
‘Causeway Coast’ marketing campaigns.
● Events Calendar: ‘What’s On Inishowen’
● Search on site for your keywords (Search Bar,
Discovery & Inspiration Sidebar, Plan Your Route)
● Leverage ITS up-to-date Search Engine Optimisation
(SEO), Search Engine Results Pages (SERPs) are all
Schema/Google facing.
REMINDER: If you're interested in being a Member for 2017, your
Membership Booking Form for 2017 should be returned
to manager@visitinishowen.com by February 21st 2017.
... more at visitinishowen.com/members

13. 2017 Membership Packages
... All details at visitinishowen.com/members

14. ~25K
IMPRESSIONS
PER MONTH
Exclusive
2017 Fam Trips
/Trade Show Sponsor
15KPRINTED GUIDES
DISPLAY
CRAFTS/
PRODUCTS
12 Month Banner
... more at
visitinishowen.com/members
4 Insight Articles
(Sponsored)
6
Featured
Events
2017 Membership Packages

15. 2017 Membership Booking
Inishowen Tourism Staff have been listening…
Inishowen Tourism will deliver tailored, accurate information
about your business via your chosen package.
Once confirmed, Inishowen Tourism staff will begin work on
building all elements of your chosen membership package.
REMINDER: in order to have your inclusion in the 2017 printed
guides, make sure to return your completed booking form by
February 21st 2017.
You Can Download Your Membership Booking Form
Online:
visitinishowen.com/members
Return to manager@visitinishowen.com
by February 21st 2017
to confirm your 2017 Membership.
Booking
Form

16. We’re here to answer any questions you have. Call 0749362602 or please send any further
feedback/questions to manager@visitinishowen.com.
Feedback, Questions & Suggestions
REMINDER: If you're interested in being a Member for 2017, your Membership Booking Form for 2017 should be returned to
manager@visitinishowen.com by February 21st 2017.