Guillaume Moubeche. How we grew from 0 to $250K ARR in one year and without any investments
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1. How to make sure to be successful when launching on Product Hunt and Appsumo: detailed success story with real numbers. 2. How to get 100,000 views on LinkedIn? 3. How to put your outbound sales funnel on autopilot?
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Guillaume Moubeche. How we grew from 0 to $250K ARR in one year and without any investments
- 1. How to acquire 1000s of customers without spending too much on acquisition By Guillaume Moubeche
- 2. About lemlist THE most personalized email outreach platform that helps startups and SMBs get more replies to their sales prospecting emails 2
- 3. 3 Numbers ● 8000+ customers worldwide ● 3 co-founders + 2 employees ● 30% MoM growth on the MRR
- 4. 4 Plan 4 Getting 100K views on LinkedIn Launching on ProductHunt & Appsumo Outbound sales on autopilot Building a community
- 5. Why build a community? 5 ● Get insights from your users ● Increase your brand loyalty ● Build your unfair advantage ● Reduce support tickets
- 6. Build trust with your users and be human 6
- 7. Build trust and build a brand 7
- 8. Build trust and always listen to the market 8
- 9. Build trust and always listen to the market 9
- 10. Some drawbacks. .. 10 Forget to communicate about product changes... 10
- 11. That you can always turn to your advantage! 11 Communication is key
- 12. Why launch on Product Hunt? 12 ◦ Biggest tech savvy community ◦ WorldWide exposure ◦ Millions of users
- 13. When should you launch on ProductHunt 13 ◦ Launch as soon as possible ◦ Great way to test your ideas and see how people respond to it ◦ Most people over engineer their launch ◦ You can always launch multiple times
- 14. How to launch? 14 ◦ Prepare all post in advance ◦ Ask for support everywhere
- 15. Ending-up 2 times #1 on Product Hunt 15 ◦ Really engaged community ◦ 400+ signups ◦ 40+ paying customers ◦ Spotted for Appsumo
- 16. Launching on Appsumo? 16 ◦ 1 million entrepreneurs, founders and agency owners ◦ Selling Lifetime deals instead of monthly subscription
- 17. The Results? 17 ◦ $160,000 in 2 weeks ◦ 3000+ new users ◦ 30/70 revenue share
- 18. Should you launch? 18 Pros: ◦ Tons of feedback + strong WoM ◦ Great way to start building a community quickly ◦ Perfect if you’re targeting SMB market Cons: ◦ Lifetime support ◦ Almost 0 upsell
- 19. Get 100k views on LinkedIn 19 ◦ Views, Likes, Comments are vanity metrics ◦ Number of deals closed is what matters ◦ Both can be correlated when done right
- 20. Build an audience 20 Invite people who signup to lemlist to join my network on LinkedIn Step 1: Find their LinkedIn Profile
- 21. Build an audience 21 Invite people who signup to lemlist to join my network on LinkedIn Step 2: Send them a personalized invite
- 22. Build an audience 22 Invite people who signup to lemlist to join my network on LinkedIn All automated using Phantombuster
- 23. Build an audience 23 Great way to know the source of where your users are coming from
- 24. Get 100k views on LinkedIn 24 Write Valuable content in order to position yourself as a thought leader
- 25. Get 100k views on LinkedIn 25 Make your intro intriguing
- 26. Get 100k views on LinkedIn 26 Tell real stories
- 27. Get 100k views on LinkedIn 27 Write “viral” posts to generate more and more visibility
- 28. Get 100k views on LinkedIn 28 Boost your initial posts with lempod
- 29. Get 100k views on LinkedIn 29 Generate new businesses
- 30. Some Numbers 30 For each post I make on LinkedIn ◦ Between 100 and 250 connection request ◦ 100s of views on my profile ◦ 10s of signups on lemlist Overall: ◦ 100+ customers coming from LinkedIn
- 31. Find your target on LinkedIn Send connection request automatically Scrape their profile and emails Send them an outbound email sequence Get new businesses on autopilot 🎉🎉🎉 31 Outbound sales on autopilot
- 33. 33 Outbound sales on autopilot Step 1: Find relevant target Audience
- 34. 34 Outbound sales on autopilot Step 2: Write your amazing campaign
- 35. 35 Outbound sales on autopilot Step 2: Write your amazing campaign
- 36. 36 Outbound sales on autopilot Step 2: Write your amazing campaign
- 37. 37 Outbound sales on autopilot Step 3: Setup your Phantombuster workflow
- 38. 38 Outbound sales on autopilot Step 4: Enjoy the results 😍
- 39. 39 THANKS! any questions? Add me on LinkedIn Guillaume Moubeche
Editor's Notes
- Why we decided to choose Facebook
- Friendly, human, experts