This document provides guidelines for Nordic Financial Group's corporate identity and branding. It outlines the logo concept, variations, colors, minimum sizes, fonts, and templates for business cards, letters, envelopes, folders and other documentation to ensure consistent visual identity. Proper usage of the logo and color palette is emphasized to represent the company's values of reliability, security and partnership.
PixelD is a brand in the fast-paced world of Web3.
Credits of project:
Advertiser: ES Distributions
Project: Brand Identity
Software: Adobe Illustrator / Adobe Photoshop.
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
PixelD is a brand in the fast-paced world of Web3.
Credits of project:
Advertiser: ES Distributions
Project: Brand Identity
Software: Adobe Illustrator / Adobe Photoshop.
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
True wireless earphones HOPPUP Grand Bluetooth 5.2 technology offer a very practical and adaptable audio solution. The earphones have a power bank function as well. With a battery life of up to 75 hours, this device will provide you with many hours of enjoyable listening.
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An independently owned Graphic Designing Company that exists to make uncommonly good work for companies – so companies can make an uncommon amount of friends and money. We use every experience, tool, trend, skill and insight at our disposal to create immediate and lasting connections between brands and human beings. And we do it with a bigger smile than most.
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Are you building a career in the REAL ESTATE INDUSTRY? This is a lucrative field, but at the same time, there is a lot of competition. JAVIER™ can help you to stand out from the crowd by creating a professional brand identity which includes a professional logo design plus a solid brand identity and website to communicate your message to the right audience and increase your profit
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
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2. 2
Contents
Intro............................................................................3
Logo Concept..................................................................4
Clear Space.....................................................................5
Logo Variations...............................................................5
Minimal Size...................................................................6
Corporate Colors............................................................6
Logo Colors.....................................................................7
Backgrounds............................................................8
Incorrect Logo Usage.....................................................9
Corporate Font.............................................................10
Documentation Concept..............................................11
Business Cards..............................................................12
Blank A4.......................................................................13
Envelopes DL................................................................14
Envelope С4................................................................15
Document Folder..........................................................16
3. 3
Intro
Nordic Financial Group is a company specialising on factoring and debt collecting.
1) Reliability / Trustworthiness
2) Favourable partnership
3) Security
4) Solid Foundation
5) Personal, Closer Approach
Solid, reliable, experienced and trustworthy international company providing clear,
secure, financially well-supported and legal services, proposing mutually favorable
partnership and powerfull enough to defend the interests of it’s client using effective
and approved all-legal methods.
Brand concept:
Main Positioning Points:
4. 4
The gryphon is a legendary creature with the body of a lion and wings of an eagle. As
the lion was traditionally considered the king of animals and the eagle the king of the
birds, the griffin was thought to be an especially powerful and majestic creature. In
antiquity it was a symbol of divine power and a guardian of the divine. Being such a
“noble” creature gryphon embodies such features as reliability and power to defence,
which are essential in the creating the corporate image of the debt collecting and
factoring company.
Logo Concept
5. 5
Clear Space
It is not permitted to place any elements within the boundaries of that space.
Clear space equals to the size of letter “N” of the text part of the Logo.
Logo Variations
Full logo (to be used in most cases)
Standard logo (to be used in difficult printing conditions)
Sign (to be used on souveniers and as decoration element)
6. 6
Minimal Size
Determinated minimal size enables to save conceptual perception of the logo
in any printing or viewing conditions .
27x16 mm
65x43 px
22x11 mm
54x32 px
7x7 mm
20x22 px
Corporate Colors
Nordic Dark Blue
PANTONE 548 EC
C:90, M:5, Y:2, K:80
R: 0, G:59, B:84
Nordic Black
PANTONE Process Black EC
C:0, M: 0, Y: 0, K:100
R: 35, G: 31, B:32
Nordic Gradient
Nordic Dark Gray
PANTONE Cool Gray 11 EC
C:0, M: 0, Y: 0, K: 80
R: 88, G: 89, B: 91
Nordic White
C: 0, M:0, Y: 0, K:0
R: 255, G: 255, B: 255
7. 7
Logo Colors
Nordic Gradient — for printing high quality presen-
tation materials on a light background and also for
web.
Standart colour Norkdic Dark Blue — for printing on a
light background.
Black and white logo for using on a light background.
Black and white logo for using on a dark background.
8. 8
Backgrounds
Nordic Black
Nordic Dark Gray
30% Black
15% Black
5% Black
Nordic Dark Blue
Nordic Gradient
Correct using color variations of logo on dark backgrounds.
9. 9
Incorrect Logo Usage
It is strictly prohibited to ANYHOW change logo colors,
composition, proportions or fonts.
10. 10
Corporate Font
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
а б в г д е е ж з и і ї й к л м н о п р с т у ф х ц ч ш щ ь ю я
А Б В Г Д Е Є Ж З І Ї Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ю Я
1234567890$%&(.,:!?)
Miniature (Regular)
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
а б в г д е е ж з и і ї й к л м н о п р с т у ф х ц ч ш щ ь ю я
А Б В Г Д Е Є Ж З І Ї Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ю Я
1234567890$%&(.,:!?)
Miniature (Bold)
Miniature (Italic)
Miniature (Bold Italic)
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
а б в г д е е ж з и і ї й к л м н о п р с т у ф х ц ч ш щ ь ю я
А Б В Г Д Е Є Ж З І Ї Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ю Я
1234567890$%&(.,:!?)
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
а б в г д е е ж з и і ї й к л м н о п р с т у ф х ц ч ш щ ь ю я
А Б В Г Д Е Є Ж З І Ї Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ю Я
1234567890$%&(.,:!?)
is a classical straight font. Its subtle lines and forms bring the feeling ofMiniature
classical elegance. This font keeps its readability even in small type size. It is good for
big text blocks. Miniature best fits for business documentation.
12. 12
Business Cards
Personal Card
Corporate Card
Size: 90x50 mm
Paper: Ivobel Satine White, 350 g/m2
Printing: Silk printing for white and blue.
+38 067 408-10-84
585-19-95
234-57-55
585-19-95 234-57-55
Size: 90x50 mm
Paper: Ivobel Satine White, 350 g/m2
Printing: Silk printing for white and blue.
13. 13
Blank
Size: 210x297 mm
Paper: White uncoated, 80 g/m2
Printing: Offset.
Size: 210x297 mm
Paper: Natural evolution, 120 g/m2
Printing: Silk printing for white and dark
blue.
234-57-55
585-19-95
14. 14
Envelopes DL
Casual Envelope
Special Envelope
Size: 210x110 mm
Paper: White uncoated, 80 g/m2
Printing: Offset.
Size: 210x110 mm
Paper: Nettuno blu navy, 140 g/m2
Printing: Foil stamping.
585-19-95
234-57-55
585-19-95
234-57-55