This document outlines a 6-step action plan for creating a social media plan. The 6 steps are: 1) defining objectives, 2) crafting a message, 3) identifying the target audience, 4) developing content, 5) choosing social media platforms for implementation, and 6) selecting tools to measure results. Additional resources are provided, including a social media toolbar, comprehensive workbook, and blog for entrepreneur inspiration.

1. GUIDED Social Media PlanSocial Media for Entrepreneurs6 -Step Action PlanSimplifying Success with Online MarketingGuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available

2. Overwhelmed by the social scene?

3. Create a plan for your online marketing

4. 1. ObjectivesWhy start?

5. What are your objectives?To engage your audience by asking for customer feedback

6. To demonstrate your expertise with articles and posts

7. To make people feel comfortable buying from you

8. To brag about your company

9. To increase your standings in search engines

10. To conduct cheap market research by using surveys & polls

11. To have others cross-promote your company with inbound linksWhich ones apply to you?

12. 2. MessageWhat do you want to say?

13. What is your message?What do you want your company to be known for?

14. Why are you an expert in your subject matter or industry?

15. Why should people care about what your company has to offer?

16. What are the benefits to the visitor?

17. What are your company’s strengths?

18. What is the key message of your social media plan?Have you written your message?

19. 3. AudienceWho are you talking to?

20. Which keywords will you use to describe your target audience?What job functions do they have?

21. Where do they live?