You wouldn’t see a movie without checking the reviews. You wouldn’t pick a restaurant without reading the ratings. But at work, you have to make critical decisions about the design and merchandising of your range every day. Until now. Introducing WGSN StyleTrial, the new, unique, consumer research tool that allows you to test your range before you buy.

1. Introducing WGSN StyleTrial
Predictive insight based on research from the crowd
to identify your next best-seller.
CONFIDENT BUYING
Reduce risk and uncertainty with a
reliable view of what will sell - and
what will not - during the design
and sample stage.
POWERED BY SOUNDOUT
Uses tried and tested algorithms
and patent-pending methodology -
proven to predict hit records in the
music industry.
BACKED BY THE CROWD
Harnesses the opinions of 100s
of consumers in your target
demographic to inform pricing,
phasing, and allocation decisions.
SPEED TO MARKET
Get to market two to three weeks
before your competitor with easy
to read, actionable reports within
5 days of testing.

2. wgsn.com/styletrial | contactus@wgsn.com | +44 20 7715 6200
HOW IT WORKS
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UPLOAD YOUR PHOTOS
Upload photos of products or collections at
design and sample stage.
SUBMIT A TRIAL
Hundreds of reviewers in your target market will
be selected.
CUSTOMERS RATE AND REVIEW
Reviewers asked comprehensive questions on
style, appeal and price.
RESULTS ANALYSED
For overall market and price potential, size and
age appeal, and level of consensus.
GAUGE MARKET POTENTIAL
Results collated into one easy-to-understand
report and delivered in a maximum of 5 days.
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Overall market potential
How appealing are my
products
Consensus analysis
Popular across the board
or conflicting responses
Size appeal
Which sizes appeal most
Age appeal
Which ages appeal most
Price consensus
What do customers think
they’d pay
WE TEST FOR