A step-by-step guide on how digital PR firm, Abraham Harrison LLC, does its blogger outreach. While the deck is an overview, it is very detailed in terms of process and procedure.
Max Jacobs is working on his PhD in economics at Cambridge University, focusing on patterns of corruption. He develops a way to detect electoral fraud using technology and seeks grant funding to test his product. Max knows he needs to test his product in countries with a history of electoral corruption but is concerned about intellectual property protection. He researches IP laws in Sri Lanka and connects with IP experts there who provide information about protecting his idea and introduce him to contacts working on related issues.
How to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and MoreGerris
Hear Sally Falkow of Expansion Plus and Chris Abraham of Abraham Harrison talk about the best practices in social media marketing.
Not only is social media marketing the hottest thing in marketing, it may well also be the most effective marketing tool available to anyone doing any form of outreach.The meteoric rise of twitter and the slower but just as large groundswell of blogging have combined to shake communications of all kinds to the core.
But social media marketing isn't monolithic and it covers a lot of ground. There is no one-size-fits-all solution. But there are best practices, there are tools and tricks and techniques to achieve greater success.
The Display Campaign Optimizer allows advertisers to efficiently scale their display campaigns with minimal effort. The auto-optimizer uses Google's technology to automate targeting and bidding to generate the maximum number of conversions at the advertiser's desired cost-per-acquisition. Key benefits include being efficient to deliver more conversions at target CPA, scalable to reach over 2 million sites, powered by Google's smart machine learning technology, and easy to opt-in to through AdWords with one click.
Social Media Applikationen im Marketing- & PR-KontextHendrik Martens
Sind Social Media Applikationen die neuen Virals? Was können die Apps für Marken und Produkte tun? Beispiele, Do's & Dont's aus der Praxis sowie provokante Thesen machen diese Präsentation zur Diskussionsgrundlage mit Marketing-Entscheidern und Produktmanagern. Es wird ein kleiner Einblick in die Welt der Facebook Apps und weitere Social Media Apps gegeben.
Micro-Influencer-Marketing Guest Lecture at Georgetown University November 2,...Gerris
This document discusses micro-influencer marketing and outlines Chris Abraham's philosophy and approach. It provides tips on finding and engaging micro-influencers, including collecting lists segmented by tier and demographics, pitching them effectively, analyzing results, and a current client example. The presentation aims to explain how to reach beyond top influencers to the long tail through bulk email outreach and relationship building.
Micro-Influencer Marketing is 1% Inspiration, 99% PerspirationGerris
This document summarizes a presentation on micro-influencer marketing. It discusses finding and engaging with micro-influencers on various social media platforms and blogs. It emphasizes reaching beyond top influencers to the long tail of micro-influencers. The presentation provides tips on setting goals, monitoring conversations, discovering influencers, engaging them through pitches, and analyzing campaign results.
Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspira...Gerris
This is a presentation I am giving to the Elements of Communications Planning class at Georgetown a fun-filled presentation about earned media influencer marketing.
Max Jacobs is working on his PhD in economics at Cambridge University, focusing on patterns of corruption. He develops a way to detect electoral fraud using technology and seeks grant funding to test his product. Max knows he needs to test his product in countries with a history of electoral corruption but is concerned about intellectual property protection. He researches IP laws in Sri Lanka and connects with IP experts there who provide information about protecting his idea and introduce him to contacts working on related issues.
How to Do Social Media Marketing: Bloggers, Social Networks, Metrics, and MoreGerris
Hear Sally Falkow of Expansion Plus and Chris Abraham of Abraham Harrison talk about the best practices in social media marketing.
Not only is social media marketing the hottest thing in marketing, it may well also be the most effective marketing tool available to anyone doing any form of outreach.The meteoric rise of twitter and the slower but just as large groundswell of blogging have combined to shake communications of all kinds to the core.
But social media marketing isn't monolithic and it covers a lot of ground. There is no one-size-fits-all solution. But there are best practices, there are tools and tricks and techniques to achieve greater success.
The Display Campaign Optimizer allows advertisers to efficiently scale their display campaigns with minimal effort. The auto-optimizer uses Google's technology to automate targeting and bidding to generate the maximum number of conversions at the advertiser's desired cost-per-acquisition. Key benefits include being efficient to deliver more conversions at target CPA, scalable to reach over 2 million sites, powered by Google's smart machine learning technology, and easy to opt-in to through AdWords with one click.
Social Media Applikationen im Marketing- & PR-KontextHendrik Martens
Sind Social Media Applikationen die neuen Virals? Was können die Apps für Marken und Produkte tun? Beispiele, Do's & Dont's aus der Praxis sowie provokante Thesen machen diese Präsentation zur Diskussionsgrundlage mit Marketing-Entscheidern und Produktmanagern. Es wird ein kleiner Einblick in die Welt der Facebook Apps und weitere Social Media Apps gegeben.
Micro-Influencer-Marketing Guest Lecture at Georgetown University November 2,...Gerris
This document discusses micro-influencer marketing and outlines Chris Abraham's philosophy and approach. It provides tips on finding and engaging micro-influencers, including collecting lists segmented by tier and demographics, pitching them effectively, analyzing results, and a current client example. The presentation aims to explain how to reach beyond top influencers to the long tail through bulk email outreach and relationship building.
Micro-Influencer Marketing is 1% Inspiration, 99% PerspirationGerris
This document summarizes a presentation on micro-influencer marketing. It discusses finding and engaging with micro-influencers on various social media platforms and blogs. It emphasizes reaching beyond top influencers to the long tail of micro-influencers. The presentation provides tips on setting goals, monitoring conversations, discovering influencers, engaging them through pitches, and analyzing campaign results.
Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspira...Gerris
This is a presentation I am giving to the Elements of Communications Planning class at Georgetown a fun-filled presentation about earned media influencer marketing.
How to Use Influencer Marketing To Promote Your Book Gerris
The document discusses how authors can use influencer marketing to promote their books through social media. It recommends identifying relevant online influencers and bloggers, then treating them well by being responsive, providing review copies of books, and spending time with them. While top media sites are competitive, authors should also seek influencers in niche communities to build their brand. Outreach can be done cheaply using tools like spreadsheets or paid services that help track influencers. The key is engaging wherever potential influencers spend time online.
This document provides instructions on how to manage a Wikipedia page. It discusses becoming notable through citations, becoming part of other pages initially, and then the pros and cons of having a Wikipedia page. It outlines how to become a Wikipedian by registering for an account, creating a user page, and learning wiki markup language. It emphasizes persistence, following the rules, and dealing with edits from other Wikipedians. The overall message is that managing a Wikipedia page is a process that requires citations, patience, and working within the Wikipedia community and rules.
This document outlines various marketing and advertising offerings from a media company focused on social media and startups. It describes the company's mission to be a respected voice in these communities and its methodology of creating win-win partnerships with clients. Various sponsorship and advertising opportunities are listed, including events, webinars, newsletter placements, website banners, and job postings. Key metrics on the company's readership and social media following are also provided.
Digital and Online Reputation Management by Chris Abraham of Gerris for The S...Gerris
We invite you to join us online to learn about digital and online reputation management. December 19th, 2014 1pm - 2pm EST
Online reputation management (ORM) is the practice of making people and businesses look their best on the Internet. To accomplish that, people need to control their online search results because they frequently contain inaccurate, misleading, or outdated material which can adversely influence how web searchers view them. Online reputation management is akin to defensive SEO.
Presenter: Chris Abraham
Chris Abraham is Gerris digital's founder and principal consultant. Gerris is a full-service digital strategy firm that reaches deeper into the conversation than any other agency anywhere. Gerris digital offers Internet and digital strategy consulting services. Gerris reaches deeper into the conversation online than any other agency anywhere. Chris is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response and brings these skills and the skills of his partners, associates, and staff to Gerris.
Have questions about Digital and Online Reputation Management? Contact The Social Media Monthly
This isn't the official Gerris capabilities deck but a preliminary draft. I call it the Kitchen Sink capabilities deck because I brainstormed everything Gerris is capable of into one very long deck that emcompasses everything, including the kitchen sink.
Clickagy is a programmatic ad buying platform built around proprietary targeting intelligence, adapting in real-time to fluctuations in market conditions and unique campaign data.
Mizuno Running Mezamashii Long Tail Blogger Outreach Case StudyGerris
A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner. Chris Abraham has been doing blogger outreach and influencer engagement campaigns for top global brands since 2003, including Mizuno, Alzheimer’s Association, Kimberly-Clark Health Care, Sage Software, Smucker’s, US Olympic Committee, Sharp, Snapple, and others. Chris is currently Principal Consultant of Gerris Corp. Gerris offers its clientscomprehensive online conversation marketing campaigns
Influencer Outreach is the New Link Building SEOGerris
When it comes to long-tail blogger outreach -- and influencer outreach in general -- I am all about the earned media mentions as a tool for PR; however, there's also a powerful SEO benefit on Google Search, a benefit that is still very powerful even in a post-Panda, post-Penguin, and Google Authorship world.
This document discusses the importance of building a patient-centric hospital website. It notes that 72% of internet users looked online for health information in the past year and 77% began their search at a search engine. It recommends that hospital websites serve actual patient needs by allowing them to schedule appointments, find referrals, fill prescriptions, learn about treatment options, and find information about doctors. The top 10 most patient-centric hospital websites, as determined by a study, are also listed.
The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceGerris
What’s InsideOne of the best ways to apply next level tactics to your own outreach marketing strategy is not to read another post where someone simply outlines steps that you should be doing and tactics you should be applying. Dull right?
This ebook is full of real examples and actionable advice from some of the best and most experienced marketers and communicators when it comes to working strategically with influential bloggers.
Examples Include:
A case study from InStyle Maganzine
Jeff Domansky’s (aka PR Coach) view on influencer relations best practices
Gini Dietrich explains how to PROVE blogger outreach success
And so many more gems that will be sure to help you take your work with bloggers to the next level!
Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Did you build it and no one came? You must get out there, identify influencers, and engage with them.
Chris talks about earned media marketing: how to get off your duff and get out there online.
Chris Abraham goes through a real case study for Mizuno Running. He shows how his team helped introduce their Mezamashii “brilliant” run project not only to the top runners, athletes, and celebrities, but to all runners. He also tells how to find the right online influencers, bloggers, and the social media savvy.
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesGerris
I am doing sales, promotions, and business development for The Social Media Monthly and The Startup Monthly magazines -- so, please take a look and let me know if you're interested -- you can reach me at chris@thesocialmediamonthly.com and I'll hook you up!
Trust is the New Currency: Innovative Models for Business TransactionsGerris
The document announces an upcoming webinar on March 11th about innovative models for business transactions. It will feature speakers Francesca Pick, David Amerland, and Chris Abraham, and be moderated by Paul Dunay. Francesca Pick works on collaborative economy strategies. David Amerland helps companies with SEO and social media strategies. Chris Abraham is a social media consultant and thought leader. Paul Dunay is a B2B marketing expert.
"Trust is the New Currency" Webinar Slides by Chris AbrahamGerris
A selection of slides I put together for the webinar I am going to be participating in tomorrow: Trust is the New Currency: Innovative Models for Business Transactions -- the full description and registration is here: http://bit.ly/trustWebinar-3-11
DESCRIPTION of WEBINAR:
Six out of ten U.S. consumers study a company’s reputation before buying a product or service, according to the 2013 Harris Poll Reputation Quotient. Reputation is everything with trust-based systems enabled by the Internet replacing traditional currency, such as an ad in the Yellow Pages, a magazine or on a billboard.
Take Amazon, for example, which beat Apple, Google, Walt Disney, and Johnson & Johnson as the most trusted company in the U.S. in the Harris Poll. It remains the leading online retailer with a reputation for security, an endless inventory, and effortless shipping and return. Plus, it has a truly groundbreaking recommendation system. The other top companies have similar strengths, but the emotional bond Amazon builds with its customers when their box arrives seals the deal.
If you want to make deposits in your brand bank that build a solid reputation, you shouldn't miss this webinar. Join our panelists and us as we discuss:
-- Building trust with simpler contracts, less transaction complexity, lower costs, and value-added content creation.
-- The benefits of instituting a rating system with your customers.
-- How to shift from controlling your social message to striving to be the best.
-- Putting the client experience ahead of profits.
Identifying & Creating Nonprofit Content and Content StrategyGerris
"Extending the Reach and Influence of Nonprofits with Social Media" presented to the United Way on 4 June, 2013. This is only my portion of the presentation -- there are other presenters. I will add the whole deck when I get their approval.
Today I did a webinar for Bulldog Reporter/PR University titled "Google+ for PR: Mastering Google+ Pages and Hangouts—Best Bets for Brands in 2013" and while I was indeed sharing the stage with the amazing Stephanie Scott, Katie Morse, Danielle Brigida, and Brian Pittman, this is just my part of the presentation without any edits or changes or cuts -- so you're welcome to enjoy just my part of it, wherein I talk about the three types of Google+ for Brands adopters: Hot & Heavies, Afterthoughts, and Zombie Ghost Towns. I hope you enjoy this, learn loads, and ask me tons of questions.
I put together a case study and exploration of blogger outreach for a webinar I put on for a company yesterday and I thought I would share it here. I might go from calling it Long Tail Blogger Outreach to Deep Blogger Outreach or Deep Content Marketing. Anyway, it was meant to be spoken through so I will do that as well but for now check it out and let me know what you think
Unison is a full-service digital agency that develops integrated solutions by combining anthropological, strategic, creative and technological capabilities to advance our clients’ brands across all relevant touch points.
By combining high-impact media and seamless usability with the latest technology in content management systems, e-commerce, social media and digital mobility, Unison works with nascent as well as well-known international brands to deliver value by creating end-customer experiences that are multifunctional and bridge channels and platforms.
This is the webinar slides for the March 13th free webinar that Chris Abraham is presenting/presented for the Mike Moran Group and the Biznology blog on G+ for business. Google+ is a controversial new platform by Google for personal social networking as well as for business. This webinar and the associated deck explores G+ from a practical standpoint and works through how to set up both Google+ for personal use as well as for Google+ for Business using Business Pages to promote brand as well as to influence Google organic search results.
Abraham Harrison LLC has been working with the New York-based, Northeast-centric non profit organization, Fresh Air Fund for years and we have generally earned over 1,800 posts or more per year as well as manning their Facebook and Twitter profiles. Our outreaches included pleas for host families, donations, for camp counselors, and for other more specific events and promotions.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How to Use Influencer Marketing To Promote Your Book Gerris
The document discusses how authors can use influencer marketing to promote their books through social media. It recommends identifying relevant online influencers and bloggers, then treating them well by being responsive, providing review copies of books, and spending time with them. While top media sites are competitive, authors should also seek influencers in niche communities to build their brand. Outreach can be done cheaply using tools like spreadsheets or paid services that help track influencers. The key is engaging wherever potential influencers spend time online.
This document provides instructions on how to manage a Wikipedia page. It discusses becoming notable through citations, becoming part of other pages initially, and then the pros and cons of having a Wikipedia page. It outlines how to become a Wikipedian by registering for an account, creating a user page, and learning wiki markup language. It emphasizes persistence, following the rules, and dealing with edits from other Wikipedians. The overall message is that managing a Wikipedia page is a process that requires citations, patience, and working within the Wikipedia community and rules.
This document outlines various marketing and advertising offerings from a media company focused on social media and startups. It describes the company's mission to be a respected voice in these communities and its methodology of creating win-win partnerships with clients. Various sponsorship and advertising opportunities are listed, including events, webinars, newsletter placements, website banners, and job postings. Key metrics on the company's readership and social media following are also provided.
Digital and Online Reputation Management by Chris Abraham of Gerris for The S...Gerris
We invite you to join us online to learn about digital and online reputation management. December 19th, 2014 1pm - 2pm EST
Online reputation management (ORM) is the practice of making people and businesses look their best on the Internet. To accomplish that, people need to control their online search results because they frequently contain inaccurate, misleading, or outdated material which can adversely influence how web searchers view them. Online reputation management is akin to defensive SEO.
Presenter: Chris Abraham
Chris Abraham is Gerris digital's founder and principal consultant. Gerris is a full-service digital strategy firm that reaches deeper into the conversation than any other agency anywhere. Gerris digital offers Internet and digital strategy consulting services. Gerris reaches deeper into the conversation online than any other agency anywhere. Chris is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response and brings these skills and the skills of his partners, associates, and staff to Gerris.
Have questions about Digital and Online Reputation Management? Contact The Social Media Monthly
This isn't the official Gerris capabilities deck but a preliminary draft. I call it the Kitchen Sink capabilities deck because I brainstormed everything Gerris is capable of into one very long deck that emcompasses everything, including the kitchen sink.
Clickagy is a programmatic ad buying platform built around proprietary targeting intelligence, adapting in real-time to fluctuations in market conditions and unique campaign data.
Mizuno Running Mezamashii Long Tail Blogger Outreach Case StudyGerris
A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner. Chris Abraham has been doing blogger outreach and influencer engagement campaigns for top global brands since 2003, including Mizuno, Alzheimer’s Association, Kimberly-Clark Health Care, Sage Software, Smucker’s, US Olympic Committee, Sharp, Snapple, and others. Chris is currently Principal Consultant of Gerris Corp. Gerris offers its clientscomprehensive online conversation marketing campaigns
Influencer Outreach is the New Link Building SEOGerris
When it comes to long-tail blogger outreach -- and influencer outreach in general -- I am all about the earned media mentions as a tool for PR; however, there's also a powerful SEO benefit on Google Search, a benefit that is still very powerful even in a post-Panda, post-Penguin, and Google Authorship world.
This document discusses the importance of building a patient-centric hospital website. It notes that 72% of internet users looked online for health information in the past year and 77% began their search at a search engine. It recommends that hospital websites serve actual patient needs by allowing them to schedule appointments, find referrals, fill prescriptions, learn about treatment options, and find information about doctors. The top 10 most patient-centric hospital websites, as determined by a study, are also listed.
The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceGerris
What’s InsideOne of the best ways to apply next level tactics to your own outreach marketing strategy is not to read another post where someone simply outlines steps that you should be doing and tactics you should be applying. Dull right?
This ebook is full of real examples and actionable advice from some of the best and most experienced marketers and communicators when it comes to working strategically with influential bloggers.
Examples Include:
A case study from InStyle Maganzine
Jeff Domansky’s (aka PR Coach) view on influencer relations best practices
Gini Dietrich explains how to PROVE blogger outreach success
And so many more gems that will be sure to help you take your work with bloggers to the next level!
Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Did you build it and no one came? You must get out there, identify influencers, and engage with them.
Chris talks about earned media marketing: how to get off your duff and get out there online.
Chris Abraham goes through a real case study for Mizuno Running. He shows how his team helped introduce their Mezamashii “brilliant” run project not only to the top runners, athletes, and celebrities, but to all runners. He also tells how to find the right online influencers, bloggers, and the social media savvy.
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesGerris
I am doing sales, promotions, and business development for The Social Media Monthly and The Startup Monthly magazines -- so, please take a look and let me know if you're interested -- you can reach me at chris@thesocialmediamonthly.com and I'll hook you up!
Trust is the New Currency: Innovative Models for Business TransactionsGerris
The document announces an upcoming webinar on March 11th about innovative models for business transactions. It will feature speakers Francesca Pick, David Amerland, and Chris Abraham, and be moderated by Paul Dunay. Francesca Pick works on collaborative economy strategies. David Amerland helps companies with SEO and social media strategies. Chris Abraham is a social media consultant and thought leader. Paul Dunay is a B2B marketing expert.
"Trust is the New Currency" Webinar Slides by Chris AbrahamGerris
A selection of slides I put together for the webinar I am going to be participating in tomorrow: Trust is the New Currency: Innovative Models for Business Transactions -- the full description and registration is here: http://bit.ly/trustWebinar-3-11
DESCRIPTION of WEBINAR:
Six out of ten U.S. consumers study a company’s reputation before buying a product or service, according to the 2013 Harris Poll Reputation Quotient. Reputation is everything with trust-based systems enabled by the Internet replacing traditional currency, such as an ad in the Yellow Pages, a magazine or on a billboard.
Take Amazon, for example, which beat Apple, Google, Walt Disney, and Johnson & Johnson as the most trusted company in the U.S. in the Harris Poll. It remains the leading online retailer with a reputation for security, an endless inventory, and effortless shipping and return. Plus, it has a truly groundbreaking recommendation system. The other top companies have similar strengths, but the emotional bond Amazon builds with its customers when their box arrives seals the deal.
If you want to make deposits in your brand bank that build a solid reputation, you shouldn't miss this webinar. Join our panelists and us as we discuss:
-- Building trust with simpler contracts, less transaction complexity, lower costs, and value-added content creation.
-- The benefits of instituting a rating system with your customers.
-- How to shift from controlling your social message to striving to be the best.
-- Putting the client experience ahead of profits.
Identifying & Creating Nonprofit Content and Content StrategyGerris
"Extending the Reach and Influence of Nonprofits with Social Media" presented to the United Way on 4 June, 2013. This is only my portion of the presentation -- there are other presenters. I will add the whole deck when I get their approval.
Today I did a webinar for Bulldog Reporter/PR University titled "Google+ for PR: Mastering Google+ Pages and Hangouts—Best Bets for Brands in 2013" and while I was indeed sharing the stage with the amazing Stephanie Scott, Katie Morse, Danielle Brigida, and Brian Pittman, this is just my part of the presentation without any edits or changes or cuts -- so you're welcome to enjoy just my part of it, wherein I talk about the three types of Google+ for Brands adopters: Hot & Heavies, Afterthoughts, and Zombie Ghost Towns. I hope you enjoy this, learn loads, and ask me tons of questions.
I put together a case study and exploration of blogger outreach for a webinar I put on for a company yesterday and I thought I would share it here. I might go from calling it Long Tail Blogger Outreach to Deep Blogger Outreach or Deep Content Marketing. Anyway, it was meant to be spoken through so I will do that as well but for now check it out and let me know what you think
Unison is a full-service digital agency that develops integrated solutions by combining anthropological, strategic, creative and technological capabilities to advance our clients’ brands across all relevant touch points.
By combining high-impact media and seamless usability with the latest technology in content management systems, e-commerce, social media and digital mobility, Unison works with nascent as well as well-known international brands to deliver value by creating end-customer experiences that are multifunctional and bridge channels and platforms.
This is the webinar slides for the March 13th free webinar that Chris Abraham is presenting/presented for the Mike Moran Group and the Biznology blog on G+ for business. Google+ is a controversial new platform by Google for personal social networking as well as for business. This webinar and the associated deck explores G+ from a practical standpoint and works through how to set up both Google+ for personal use as well as for Google+ for Business using Business Pages to promote brand as well as to influence Google organic search results.
Abraham Harrison LLC has been working with the New York-based, Northeast-centric non profit organization, Fresh Air Fund for years and we have generally earned over 1,800 posts or more per year as well as manning their Facebook and Twitter profiles. Our outreaches included pleas for host families, donations, for camp counselors, and for other more specific events and promotions.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
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This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
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1. A Beginner's Guide to Online PR
and Marketing
Chris Abraham
President and COO
cabraham@abrahamharrison.com
@chrisabraham
Daniel Krueger
Director of Client Services
dkrueger@abrahamharrison.com
@d13vk
www.abrahamharrison.com
www.marketingconversation.com
Before We Start: Don't Be Seduced by the Lure of Astroturfing
“You may be attracted to covert online marketing: special ops, black ops, spycraft – “fifth column
marketing,” if you will. Don’t be. The blowback that can result from using a false name, a false
email (a Yahoo, Google, or Hotmail address created for the campaign and the false name), and a
false bio, isn’t worth it. Even though your reputation online is more defined by your contributions
to the conversations rather than who you are, the culture of the Internet doesn’t suffer being
fooled, duped, or suckered.”
If you are ever found out, you are screwed.
2. “Markets are Conversations”
• “Through the Internet, the people in your markets
are discovering and inventing new ways to converse.
They're talking about your business. They're telling
one another the truth, in very human voices.”
• “These markets are conversations. Their members
communicate in language that is natural, open,
honest, direct, funny and often shocking. Whether
explaining or complaining, joking or serious, the
human voice is unmistakably genuine. It can't be
faked.”
• “But learning to speak in a human voice is not some
trick, nor will corporations convince us they are
human with lip service about "listening to
customers." They will only sound human when they
empower real human beings to speak on their
behalf.”
The Cluetrain Manifesto, 1999, by Chris Locke, Rick Levine, Doc
Searls, David Weinberger
http://www.cluetrain.com/book/
3. The Cluetrain Manifesto
• Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides,
the human voice is typically open, natural, uncontrived.
• Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer
speaking to anyone.
• Companies can now communicate with their markets directly. If they blow it, it could be their last
chance.
• Companies need to come down from their Ivory Towers and talk to the people with whom they hope
to create relationships.
• Most marketing programs are based on the fear that the market might see what's really going on
inside the company.
• To speak with a human voice, companies must share the concerns of their communities.
• But first, they must belong to a community.
• Companies that do not belong to a community of discourse will die.
• Markets do not want to talk to flacks and hucksters. They want to participate in the conversations
going on behind the corporate firewall.
• The inflated self-important jargon you sling around—in the press, at your conferences—what's that
got to do with us?
• You're too busy "doing business" to answer our email? Oh gosh, sorry, gee, we'll come back later.
Maybe.
4. What We Do at Abraham Harrison
• Online Brand Promotion Practice
– Blogger Outreach
• Strategic messaging campaigns to A-list and B-Z-list bloggers
• Targeted PR-style pitches tailored to social media expectations
• Plain-talk messaging devoid of any sales or marketing-speak
• Outsourcing all assets to Social Media News Releases
• Bloggers produce earned media and so we must earn coverage
• Poorly-handled campaigns result in Very Bad Things happening
• Long-term blogger prospecting and cultivation (dossiers, etc)
– Social Media Community Engagement
• Engaging conversation where it takes place online
• Facebook, Twitter, Digg, MySpace, YouTube, Forums, Listservs
• Widgets, Apps, Fundraising, Profile Management, Groups and Pages
creation & management, blogging, and microblogging
5. Goals, Expectations, and Audiences
1. What is the goal of the client (what is your goal?)
2. What is your desired outcome (how do you define success?)
3. What sort of gift are you willing to bring to the party
– Online, generosity is always rewarded and stinginess is always punished
– Gifts can be emotional, physical, ego-driven, exclusive, sentimental, informational, etc
1. Break this down into target audience(s)
– Demographic Audience
– Psychographic Audience
– Geographic Audience
– Profile and Celebrity of the Audience
1. Where does the audience “live?”
– Blogs are often the best earned media
– Twitter and other microblogging communities
– Message boards, forums, newsgroups (Usenet)
– Social networks (Facebook, MySpace, etc)
– Mailing lists, Listservs
1. YouTube, Qik, Utterz, and other communities
6. Blogger Harvesting and Prospecting
1. Who do you need to reach?
– Activists, animal lovers, educators, parents, moms, dads, politicos, the
faithful, shoppers, travelers, sports fans, marketers, democrats,
environmentalists, foodies, greens, Los Angelinos, New Yorkers, college
grads, Pennsylvanians, etc…
1. Where do they spend time and doing what?
– Are they bloggers, on Facebook, Twittering, on YouTube, etc…
1. Develop lists of blogs and their bloggers
– Search Google for exactly what you want
• “Top mommy blogs,” “best green blogs”
– Leverage blogrolls like you would endnotes
– Bloglines’ Most Popular Feeds, http://www.bloglines.com/topblogs
– Technorati Top 100 Blogs, http://technorati.com/pop/blogs
– Technorati Blog Directory http://technorati.com/blogs/directory/
– AllTop http://alltop.com/
7. Blogger Contact Information
• “Whois” is a fine resource if a blog is hosted
on its own domain name, such as
chrisabraha.com
– I recommend:
• More and more blogs “private register”
– Private registration hides email addresses
– DomainTools premium offers historical snapshots
of registration information, sometimes showing
pre-private register emails
• Long-story short: if someone goes out of his
way to hide his identity or email, let him go,
he does not want to be contacted!
• Many blogs have about pages and or
offer obfuscated email addresses like
cja[at]well[dot]com or embedded in
graphics.
• Sometimes names and emails can be
discovered by searching Google for
“chris abraham”+email
9. Example of an Outgoing Message
• We have tried many different styles and this is where we are:
– Short, terse, minimal, highly textual, with a clear message and a clear request
– Any verbiage that sounds like it is selling or marketing must be removed
– All assets, graphics, movies, or videos are collected into a “microsite” or “SMNR”
– Do not include conversion GIFs, hyperlinks, hot emails, images, or attachments
11. The SMNR (Steal this Content)
• As you might have noticed, our pitches are
very spare
• We offload all content, message, keywords,
images, links, and videos onto what is
essentially a microsite
• It is convenient for our clients and handy for
our outreaches
• We can get metrics and not have to change
our clients’ websites
• To be honest, bloggers are even lazier than journalists
• A lot of the time, bloggers steal images and entire tracts of
copy, paste it, and then just do a “blockquote” attribution
• You’ll get to define message, keyword-density, and even
sneak SEO-optimized links in there, even encouraging
organic Google-bombing
• This allows you to easily keep everything closer to “on
message” than you usually can otherwise: SMNRs rock!
14. Measure Twice, Cut Once
• Generally, before any
outreach, bloggers are
combined into a master
universe to make sure there
are no dupes or doubles
• One blogger can have more
than one email – check for
doubles
• Make sure the master
universe does not contain A-
list or “do not contact”
bloggers (check twice)
15. Respond Quickly & With Love
• At Abraham Harrison, we don’t use
autoresponders or let emails wait until
morning. When we send out an email
outreach, we staff the INBOX almost
constantly over the next hours and days
• If a blogger gets pissed off by a pitch, we
have only minutes to respond
• A personal, immediate, and human
response can make the difference
between earning a blog post or being
forwarded to Bad Pitch Blog
• When you respond, never lock horns or
rise to the bait – people have busy,
complex, lives:
• "Be kind, for everyone you meet is
fighting a hard battle" -- Philo of
Alexandria
• Always respond with either support or
desperate Mea Maxima Culpa!
16. Tracking Responses & Mentions
• Be sure to always track who replies
• Also, be sure to remove anyone who asks
immediately
• Finally, if you can’t find their email, ask
them if they use another – some people
collect all their email into one account,
usually a Gmail account, and reply from
there
• Also, be sure to track all blog mentions as they
occur
• Using Google Alerts and Google BlogSearch is
generally good enough
• Don’t hesitate to ask your bloggers to pop you
the link to their post when they say that they will
• Also, don’t hesitate to hold a blogger
accountable for posting if he offers
17. Follow-Up Boldly and Proudly
• If we don’t get a reply from a blogger, we send 3-4 follow-up emails
• We assume that email gets lost, blocked, de-prioritized, ignored, missed, or put off
until later – and later never comes because folks are just busy
• The squeaky wheel does get the grease and we get our biggest successes in
response to the second and third email outreaches
• We generally allow a week to pass between email follow-ups
18. Thank You For Your Time!
Chris Abraham
President and COO
cabraham@abrahamharrison.com
@chrisabraham
Daniel Krueger
Director of Client Services
dkrueger@abrahamharrison.com
@d13vk
www.abrahamharrison.com
www.marketingconversation.com
Other Suggested Topics for Conversation:
•Special Strategies & Techniques for “A-List Bloggers”
•Reports, Reporting, and Metrics
•Social Media Engagement
•Social Network Profile Management
•SEO Benefits of Blogger PR
•Reputation Defense benefits of Blogger PR